What does redefining success look like after you’ve lost everything?
Podcasting becomes a vehicle for self-discovery, long-form connection, and client engagement.
I’ve talked to a lot of podcasters. I’m able to talk to people for roughly 60 minutes without any interruption. It nourishes my soul, and I love it. That’s the real foundation.
~ Tim Winders (19:18)
This conversation explores the origin and evolution of the long-running podcast, Seek. Go. Create., and its relationship to Tim Winder’s personal and professional journey. Tim describes how the podcast began as a response to a client’s needs, but quickly became a spiritually driven endeavor. He was encouraged to share personal stories, including difficult experiences like financial collapse and homelessness. Over time, the show developed into a platform that not only supports a coaching business but also nourishes a desire for deep, uninterrupted conversations.
This conversation also touches on the structure and process behind maintaining consistency over hundreds of episodes, the relationship between control and creativity, and the integration of podcasting with writing and coaching work. Tim explains how the podcast serves as both an outlet and a tool for building content across platforms like YouTube and LinkedIn. There’s a recurring theme of redefining success, with reflections on audience size, personal growth, and the impact of letting go of expectations.
Takeaways
Passion and discipline in creative work — Staying consistent with a long-form podcast over six years requires both intrinsic motivation and structured systems.
Spiritual foundation and calling — The podcast began with a directive to share personal stories, rooted in a spiritual sense of purpose.
Redefining success — Personal hardship and shifting values led to a reevaluation of what constitutes meaningful achievement.
Homelessness and recovery — A journey from living in a mansion to being homeless influenced the depth and direction of the content.
Audience clarity — Over time, there was a realization that the audience consists of mature, critical thinkers rather than the masses.
Content repurposing — Long-form conversations are mined for short clips and articles to extend reach on platforms like YouTube and Medium.
Use of systems and strategy — The production relies on detailed checklists and project management tools to maintain quality and consistency.
Role of the podcast in coaching — The podcast supports coaching by offering thought leadership and lightly integrated calls to action.
Illusion of control — There is acknowledgment that striving for control causes stress, and much of the journey involves releasing that illusion.
Fiction writing as expression — A novel emerged from the same journey, written to reach men reconsidering the meaning of success.
Contemplation of stopping — The work continues only as long as the speaker feels nourished by the conversations; there’s comfort with the idea of ending when the interest fades.
Branding reflections — While the podcast title “Seek, Go, Create” is occasionally reconsidered for discoverability, it remains due to its deep personal significance and consistent branding.
Resources
SeekGoCreate.com — Tim’s website for the podcast and related content.
Coach: A Story of Success Redefined — Tim’s novel written to explore themes of personal reinvention and purpose.
(Written with help from Chat-GPT.)
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