Seneca on Social Media

Over a billion people currently use Facebook — many at the cost of anxiety, lost honor, personal freedom, and certainly time. If asked why, however, many would reply, “why not?” The service is free, conventional wisdom tells us, so no matter how minor the benefits (which tend to orbit around a generalized fear of missing out), they’re still more substantial than the cost. But as Seneca points out, this assessment is misguided because it ignores the human toll of social media.

~ Cal Newport, from https://www.calnewport.com/blog/2016/03/11/seneca-on-social-media/

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I generally try to suppress my urge to pounce on opportunities to talk about the well-known downsides of social networks. But a Seneca-CalNewport two-for-one is simply irrestible catnip for me. Here, Newport is referring to the value of one’s own time. That’s the human “toll” that so many people—as far as I can see at least—don’t factor in.

I think I am ready to give up fighting the fight; I’m done [or at least, I really should get a grip, and learn to be done] beating the drum about the evils of social networks. Know what I’m going to do instead? Double-down on creating things on the open web and let people decide what they want to do.

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Common sense

It’s easier for Artist Today to post to Medium than it is to build her own site so Artist Tomorrow has a place to live when yet another publishing platform dies or becomes watered down by crap. It takes hard work and conviction to build your own thing — and it takes relationships, which are greater investments than ad dollars.

~ Steven Pressfield from, https://stevenpressfield.com/2017/01/common-sense/

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I’m nobody. Nobody’s asking me why I’m not posting on Medium. Although, come to think of it, people do ask me why I don’t post on LinkedIn, and some people ask why I left Facebook… Anyway, you didn’t ask, but you’re still reading.

Truth be told, all the problems come from you, the aggregate readers (viewers, etc.) on the Internet. You have avoided doing the slightly-harder-than-droolingly-easy work of finding and following the things you care about. It’s easy to open an account on feedbin.com and to start following what you want to read. (And if something doesn’t play well with FeedBin, then it’s not actually on the open Internet and I encourage you to shun and shame it.) If you actively follow the things you care about, (using the Internet and software of course,) then you don’t need the middlemen; you don’t need the search engines and the social platforms.

Aside: Exactly ZERO percent of the stuff I share and talk about on this blog is discovered by search engines or social networks. (Just checked, and I have 485 things queued up as “that’s interesting, I should read it more carefully and look into it.” It was 486, until I created this post.) The kernels are found through my actively following many hundreds of different things. I receive exactly ZERO email newsletters [that’s a lie, I route a precious few into FeedBin :] Sure, I may go down search engine or social network rabbit holes learning more. But the things I care about I follow intentionally.

Once you start following things, you might even grow to love those things. One day you’ll realize that you even value those things so much that you voluntarily throw some money at them to support their work.

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Sabbaticals are not the solution

What is it about digital addictions that make us think the occasional break will suffice?

~ Cal Newport from, https://www.calnewport.com/blog/2015/09/03/digital-sabbaticals-dont-make-sense/

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Weekly sabbaticals make no sense, sure. But less frequent sabbaticals are powerful. Take a week off from—whatever, email, social networks, etc.—and your addictions are made obvious. Nothing surprising there. The question is: Do you then consciously bring the addicting drug back into your life?

That’s not hyperbolic soapboxing; That’s a real question for you to consider.

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Dive deep

The information universe tempts you with mildly pleasant but ultimately numbing diversions. The only way to stay fully alive is to dive down to your obsessions six fathoms deep. Down there it’s possible to make progress toward fulfilling your terrifying longing, which is the experience that produces the joy.

~ David Brooks from, https://www.nytimes.com/2014/06/03/opinion/brooks-the-art-of-focus.html

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I’m not sure I’d call the longing I seek, “terrifying.” But “longing” certainly fits. This idea of finding something that pulls you so strongly as a way to brush away attempted distraction fits closely with the old platitude to, “have a bigger ‘yes’ burning inside you.”

I used to think of my attention as a flashlight; as a thing I needed to narrow by focusing—narrow to illuminate a smaller area with increased brightness. I’ve always found, though I spent years in denial—you know that river in Africa?—that the more I tried to force my attention onto things, the more I felt anxious and uncomfortable. Somewhere around episodes 8, 9 or 10 of John Vervaeke’s Awakening from the Meaning Crisis there’s a discussion of what exactly is your attention. Hint: It’s not like a flashlight that you can intentionally point, and then having pointed it your mind will focus on that target.

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Not spinning out of control

Because, like you, like seemingly everybody, I have also felt as though the world is spinning out of control and there’s nothing we can do about it. I’m exhausted from all the stories of shootings and attacks and bombs and the constant stream of awful stuff that is happening out there. I, too, feel desensitized and dejected from the seemingly constant carnage raging across the planet.

~ Mark Manson from, https://markmanson.net/crazy-world

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There was a period of time when I felt that the world was spinning out of control. It is not.

Over a couple decades, as I spent less time on dysfunctional social networks, less time on instant gratification, less time on consuming mindless media, less time on bite-sized tripe posing as information, less time on pre-digested opinions… Well, over a couple decades I’ve come to realize that humanity is awesome. Sure, we progress in fits and starts, with setbacks small and large scattered about. But progress we do none the less!

If you see an issue that you think needs addressing, then please do set about affecting change. But do so sans hysteria, sans hyperbole, sans click-baity mindless louder-just-to-get-attention fluff.

The way you make the whole world better is to make one piece of it better; Then repeat.

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Wherein I continue my perennial rant against social networks

His friends, however, were aghast at his decision to leave the social network and argued strongly against the action. Their airtight case? Certain activities, such as finding out about parties, would become less convenient. The convenience principle is so ingrained in our culture that Daniel’s friends believed that their argument that something would become less convenient was unimpeachable. Daniel, for his part, ignored them. He missed a few invitations, but not many.

~ Cal Newport from, https://www.calnewport.com/blog/2012/01/21/distraction-is-a-symptom-of-a-deeper-problem-the-convenience-principle-and-the-destruction-of-american-productivity/

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I spent time writing about social networks for this post—but deleted it all because I’ve nothing nice to say. Instead I’ll smirk, and point at what someone else has written.

Great article though from Newport. As usual for his 2012 epoch, it’s specific to college students but contains deep wisdom for all.

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Are you part of the solution?

If you’re not the customer, you’re the product.

~ Seth Godin, from https://seths.blog/2017/02/nextstep/

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This rant from Seth is a couple years old, but it remains as important as ever.

I talk often about the problems with social networks. But what I’m particularly interested in is what, (if anything,) actually works to change people’s minds. I bet you can guess what works: Basically, nothing works.

I wasted a lot of time trying to explain the problems with social networks using facts and rational arguments. You know how far I got with that. One day, I stopped trying to educate and explain, and started trying to plant seeds. Little seeds of inquisition. Little seeds of self-awareness.

How do you feel when you are not on that social network?

And how do you feel after it ate your face for 2 hours?

Do you like the way you look, all hunched over with spine twisted and your face completely facing the ground?

Could you make progress on your dream if you could just find 10 hours of time a week? (As if you only spent 10 hours on social networks this week.)

Hold your phone facing you at arms length. Look just to one side and notice the actual amount of your immediate world which it occupies. How do you feel about only living within that small fraction of your world?

Visualize your death bed. (Go ahead. I’ll wait.) Now begin to list your imagined regrets as you lay dying. (Seriously. I’ll wait.) Which items on your list were related, in any way, to online social networks?

You have Seth’s thoughts. You now have my thoughts. Do you have any thoughts of your own?

Are you part of the problem, or part of the solution?

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The emperor has no clothes

These contrived notifications were the “Emperor wears no clothes” moment for me. It became obvious then that Facebook knows its users have better things to do, and quietly hopes they don’t notice how little they get out of it. It knows that most of the value it delivers is on the level of lab-rat food pellets: small, scheduled hits of gratification we’ve learned to expect many times a day.

~ David Cain, from http://www.raptitude.com/2017/06/want-more-time-get-rid-of-the-easiest-way-to-spend-it/

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I can tell you now there has been no change in the amount of human interaction since I left the last of the social networks.

Want to see how addicted you really are? Clear you home screen.

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In real life

Yet many modern-day Westerners — who will live their whole lives with freedom of speech and the means to talk to almost anyone about anything — remain convinced they are essentially powerless to improve human life around the world, and use their internet access primarily to share pictures of cats.

~ David Cain, from http://www.raptitude.com/2014/11/the-gift/

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I recently deleted my Facebook account; Not, “deleted the app from my phone,” but deleted my account so I am no longer on Facebook. That was the last of the social networks I was on.

My life is measurably better now without social networks. I still have this inconceivably amazing tool in my pocket which I use regularly to leverage the hard-won advantages of the human race in 2019. I still use that tool, (and other tools, including my feet and a bicycle,) to collapse the distance between me and those I want to communicate with.

I look forward to seeing you in the big room with the ceiling that’s sometimes blue and sometimes black!

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Unfollowing everyone

No matter what we think of each other, maybe it isn’t at all important that I follow you, or that you follow me. We are both elsewhere, in more complete forms. Let’s find each other there.

~ David Cain, from https://www.raptitude.com/2019/04/the-life-changing-magic-of-unfollowing-almost-everybody/

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Having recently completed the last step of a complete exodus from my personal participation in social networks, I can now say: I have no idea wether I’m interacting more or less with other humans, and I do not care. I’m less stressed and I don’t miss it. I feel so much better just never going to those spaces.

But, wow did I used to spend time there.

It’s almost as if the multi-billion-dollar companies know so much about manipulating human behavior that I was literally unable derive benefit. It’s almost as if I was simply a battery plugged into their matrix.

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Social network or social media?

The Lesson: This first insight is in truly learning that social media is much more of a mindless habit — and a very strongly ingrained one — than a pleasurable or fulfilling activity. We do it out of compulsion rather than intention.

~ Brett McKay from, https://www.artofmanliness.com/articles/4-lessons-from-a-4-week-social-media-fast/

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Back when we invented all this online bru-ha-ha, they were called “social networks.” I think we should still be using the word network rather than media, because then it would remain clear: A healthy community necessarily has a network of people, but a network of people is not sufficient to create a healthy community.

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Don’t believe the hype

I’ve read far too many stories put out by “prestige” news organizations that merely amount to: “This prominent person tweeted this. These random people responded with these tweets. This person made a meme out of it.” This is literally the entire content of the article. It is paragraphs of text devoid of meaning and significance. Just hype masquerading as journalism. But consume enough of it and it can shape your world view, where you feel like something is happening, but nothing actually is.

~ Brett McKay from, https://www.artofmanliness.com/articles/d-b-t-h-dont-believe-the-hype/

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A large part of my personal change has been driven by my changing what information I consume. There are very few things, people, or places which are able to “insert” information in front of me. The vast majority of information sources—and I’m using information here in the broadest sense—are all set up so that I access them. I access them the way I get water from the sink tap. I go to it. I act to begin the flow. I choose how much and at what rate it flows.

There’s no longer any hype coming out of my sink taps.

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The apocalypse is already here

We’re made increasingly miserable because connect-the-world imperialists are unleashing machine learning on our most vulnerable and base impulses. A constant loop of refinement that prods our psyche for weak spots, and then exploits them with maximal efficiency. All in the service of selling ads for cars, shampoo, or political discord.

~ David Hansson from, https://m.signalvnoise.com/the-ai-apocalypse-is-already-here-3bd3267cc151

Sometimes it’s nice to stop worrying about the existential threat of the rise of the machines…

…and to instead worry about the existential threat of people doing stupid things.

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On blame

What I like about that phrase, “I hate the person who invented Mondays,” is that it reveals the absurdity of one of our very human habits. We have a tendency to find some part of our environment to scold — a person or thing — whenever we run into some kind of problem in our lives. Something unpleasant happens unexpectedly, and the emotion of blame arises. We search for a source to our suffering, and fix our dislike on it and align ourselves against it, as if our sheer, bitter ill-will can transmute a part of life we hate into something we like.

~ David Cain from, http://www.raptitude.com/2009/11/blame-is-useless/

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It’s important for me to distinguish between cause and blame. Cause—it seems to me—is something I can work at picking apart. It’s unlikely I’d have a full understanding of cause-and-effect in any random situation, (“why exactly did that guy just spill his beer on me,” is pretty complicated after all,) but picking at the threads of the seemingly unknowable knot-that-is-the-cause… That tends to lead me to a more thoughtful view of the world. And a more thoughtful view invariably leads me to a more optimistic view of the world.

Here’s a tangential thought as an example: Is it “Western Civilization” that is taking over the world? Or is it “Best Civilization” is taking over, and the areas we label “western” have just gotten to the ideas [all, some, or just one in particular under discussion] first? If I ditch, “who’s to blame,” for the specific changes in civilization which I dislike [think: social media] and instead ask, “what is causing that change?”… well, that changes my view of things significantly.

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A big part of their vapid and shallow social lives

I think what I notice with people who are a little older is it’s really easy for them to dismiss social media as, like, this vapid and shallow thing in which you’re trying to get likes and engagement, but what they don’t realize is it’s like a huge part of some people’s social lives and it’s, like, very much a part of how you see this world and interact with the world. And it’s not just “oh I wanna get likes to, like, seem cool” it’s like “Oh, this is my social life in many ways, and it has been for a very long time.” And that’s kinda how I view applause at basecamp in many ways, too; It’s like my social life at work.

~ Tara Mann from, https://rework.fm/dont-like-this/

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Exactly!

It is really easy to dismiss social media, because it is vapid and shallow.

The insight here is that eventually you too will stop acting like a 14-year-old, become an adult, realize social media is vapid and shallow, and then dismiss it easily.

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How you’re being manipulated

Because endless growth and data collection is the foundation of their business, and that necessitates doing gross invasive things to their users. They need you to feed the beast, and they certainly don’t want you to think about it. So they use cartoon animals and sneaky happy paths to make sure you stay blissfully ignorant.

~ Jonas Downey from, https://m.signalvnoise.com/how-youre-being-manipulated-by-software-7ad939e46852

What’s the solution? I vote with my feet, attention, and dollars. I think about where does that food come from? What are the principles of the people who run that company? Do I need this thing I’m considering buying? What signals am I sending into the marketplace (economic and ideologic) with my choices?

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Relationships that don’t scale

These people are, effectively, hiding behind a wall. They are passing up more difficult work for the easy work — sharing or “liking” photos, retweeting, commenting on someone’s wall. These are activities which can serve a purpose, but they are poor substitutes for the real thing. It’s like saying Splenda is the same thing as sugar, tofu is the same thing as real meat, or Red Lobster is a good place for…a red lobster. It’s not the same thing. Not even close.

~ Brett McKay from, https://www.artofmanliness.com/articles/how-to-build-unscaleable-relationships/

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There is a fine line between using social media (and other technology conveniences) to increase the number of people I can keep up with. Dunbar’s Number is often pegged at about 100 or a bit more. I definitely agree that there’s a trade off between how many people I can maintain relationships with and the quality of each relationship. I find the hardest part is when a relationship gets asymetric — when the other person isn’t able to commit as much time — eventually it’s time for me to stop putting in the effort; Eventually it’s time for me to stop trying, and instead to let another person settle into the social space in my universe.

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We need to remake the Internet

I don’t believe our species can survive unless we fix this. We cannot have a society, in which, if two people wish to communicate, the only way that can happen is if it’s financed by a third person who wishes to manipulate them.

~ Jaron Lanier from, https://www.ted.com/talks/jaron_lanier_how_we_need_to_remake_the_internet/up-next

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Hear! Hear!

Take control of your use of the Internet — that is to say: Do not let it control you. Choose what apps, sites, etc you use. WHENEVER YOU CAN, PAY FOR SERVICES AND APPS. If something is free, then realize that YOU are product being sold to whomever is paying for the service.

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Social media and a true village

The Internet made it easy to gather together vast swaths of humanity and allowed them to communicate with each other at scale. These mostly anonymous ginormous nations of humans have no shared purpose and no shared values. With no common understanding of how to treat each other and no incentives to do so, communication in these “communities” rapidly degrades to the lowest common denominator where uninformed hate is a typical knee-jerk reaction to differences.

~ Rands / Michael Lopp from, http://randsinrepose.com/archives/welcome-back-to-the-village/

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There’s a bunch of insight about social networks (digital and in real life.) Also worth reading if you are interested in leadership and haven’t yet found the Rands Leadership Slack team.

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