Social Networks

Branded

19 Days Ago

It’s sublime that the little word “brand,” which we toss about so lightly these days, has definitions that are horrific when juxtaposed: A type of product manufactured by a particular company under a particular name, and an identifying mark burned on livestock or criminals or slaves with a branding iron.

The internet has made it so that no matter who you are or what you do — from 9-to-5 middle managers to astronauts to housecleaners — you cannot escape the tyranny of the personal brand. For some, it looks like updating your LinkedIn connections whenever you get promoted; for others, it’s asking customers to give you five stars on Google Reviews; for still more, it’s crafting an engaging-but-authentic persona on Instagram. And for people who hope to publish a bestseller or release a hit record, it’s “building a platform” so that execs can use your existing audience to justify the costs of signing a new artist.

~ Rebecca Jennings from, https://www.vox.com/culture/2024/2/1/24056883/tiktok-self-promotion-artist-career-how-to-build-following

No one has to go in for being personally branded (in the marketing sense. And it should go without saying, but I will anyway, that no living thing should ever be branded in the physical assault and torture sense.) Everywhere, I do my best to show up just as me.

I don’t try to ram everything down everyone’s throat. I don’t need a personal brand, because I’m not selling myself—I’m not marketing me. Anyone, across everything I do, can easily figure out how to engage with whatever it is that I create, and if that involves paying me, that’s easy enough to figure out. I’m just working with the garage door up. Hi, I’m Craig. This is what I did yesterday, do in general, or am doing today.

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Diverse, distributed and interesting

March 8

A small platform—like a family restaurant, or an indie bookstore—can be run by a small group of passionate people. Possibly, it can even be run by one person. Things are too big, when they get big enough that everything needs to be normalized (specified, rules based, flow charted, committee decided and charted.)

The future of the internet that most excites me is also, in many ways, a snapshot of its past. It’s a place where the Neil Gaiman’s of the world don’t need to feed their thoughts into an engagement engine, but can instead put out a virtual shingle on their own small patch of cyberspace and attract and build a more intimate community of like-minded travelers. This doesn’t necessitate a blog — podcasts, newsletters, and video series have emerged as equally engaging mediums for independent media production. The key is a communication landscape that is much more diverse and distributed and interesting than what we see when everyone is using the same two or three social apps.

~ Cal Newport from, https://calnewport.com/neil-gaimans-radical-vision-for-the-future-of-the-internet/

It comes down to engagement versus contribution. A large platform is one where engagement is rewarded (time spent on the platform, ads viewed, affiliate links followed, likes given, etc.) and a small platform is one where contribution is rewarded. What makes small platforms and spaces potentially great is that everyone’s contribution can be seen. “I see what you did there,” is both how culture is created and how cultural norms are enforced.

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I do have some rules

February 4

One rule is: Anything I find, which ticks two (or more!) boxes from my list of decadent favorite pastimes, I must include herein. For example: Something that bashes on social media platforms and makes me chuckle out loud? Oh, that’s getting included. Another rule, written but almost impossible to enforce, is: Don’t over think it.

The humble knife is a good example. An edged tool for cutting tough materials apart is just as useful to 21st-century home chef as it was to a nomadic hunter a hundred thousand years ago. The long past of the knife suggests it will have a long future. In other words, we’re probably not living in the last few years of an eons-long Knife Era.

By the same token, something that has just become “a thing” is less likely to be a long-lasting thing. If everyone around you is suddenly watching rapid-fire videos on something called TikTok, what are the odds we’re in the first few years of a thousand-year TikTok Era?

~ David Cain from, https://www.raptitude.com/2023/09/this-will-not-always-be-a-thing/

But unlike Fight Club, this entire online blog/web site I have isn’t built upon self-delusion… waaaaaaaaait a minute.

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RDF site summaries

September 20

…more commonly, Really Simple Syndication (RSS). If you don’t yet know what RSS is: RSS is a calm technology.

Introducing a quarter-century-old technology as if it were novel might seem a little strange. But despite the syndication format’s cult following, most internet users have never heard of it. That’s unfortunate, because RSS provides everyday internet users with an easy way to organize all of their online-content consumption—news media, blogs, YouTube channels, even search results for favorite terms—in one place, curated by the user, not an algorithm. The answer to our relatively recent social-media woes has been sitting there all along.

~ Yair Rosenberg from, https://www.theatlantic.com/ideas/archive/2023/03/social-media-algorithms-twitter-meta-rss-reader/673282/

Of course, the real problem is that we’ve all had the idea that “newer is better” broadcast at us for years. The Amish don’t eschew all technology; rather, they’re very particular and intentional about what technology they adopt. The Luddites didn’t want to smash and rollback all technology; they were technically skilled workers who thrived via technology, but who had a specific bone to pick about a new technology.

In recent decades we’ve been fire-hose, continuously fed the idea of techno-optimism… except without the really critical part: one can’t simply hew to, “technology is good.” Technology is nothing more than a tool. There are excellent tools, poor tools, and all tools can be used for good or evil. It’s the consideration we put into our decision to adopt or eschew a technology that matters most.

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The open internet lives on

December 12, 2022

But, there are always tradeoffs. Relying on someone else’s platform is often just much easier. It doesn’t involve having to maintain your own site, and it’s also often where the audience is. The issue with blogs is that you had to attract — and then keep — an audience. Tools like RSS acted as a method for keeping people coming back, but… then Google became the de facto provider of RSS reading tools, and then killed it. To this day, that move is still considered one of the defining moments in the shift from a more distributed, independent web to one that is controlled by a few large companies.

~ Mike Masnick from, https://www.techdirt.com/2022/06/03/the-internet-can-still-be-small-and-nice-but-its-on-all-of-us-to-make-that-work/

My pull quote is really just a small side trail in the article. But I’m quoting it because it reinforces my point (possibly on purpose by the author, possibly by coincidence). Even a maneuver by the giant Google hasn’t killed blogging. Blogging continues. (Hey thanks for reading my blog!) And the same is true for everything else.

Because it all runs on the internet. The walled gardens referred to as social media? …they actually run atop the internet. The current darling-child that is Mastodon? …it uses a protocol called ActivityPub which was invented to enable federated networking of social activity. And ActivityPub runs atop the good ‘ol web… which of course runs on the internet. The true gift is the open internet.

Also: I’m on Mastodon :) just look for @craig@constantine.name to follow this blog, or you can even look for @craig@moversmindset.com to follow the Movers Mindset project.

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A big ol’ distraction

July 14, 2022

Quit your yakkin’ and get busy. Quit wasting time obsessing about pimping your ass and checking your stats. Instead, MAKE stuff. Make AMAZING stuff. Make stuff that is so good that people have no choice but to find out about it. Otherwise, you REALLY are just wasting your time. This game is already TOO hard and TOO BIG a time suck to fritter away on what is, for the most part, a big ol’ distraction.

~ Hugh MacLeod

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You must choose

June 5, 2022

Then there was a moment. A short one. Social media was perfect. The bubble popped, and suddenly there were voices from outside the bubble. But it was still small, still manageable, not yet the all-consuming force it is today.

~ Jacob Kaplan-Moss from, https://jacobian.org/2018/apr/2/the-moment/

Today, we have asocial media. I’ve not seen anyone else point out we’re still misspelling it, “social” media. I agree with Kaplan-Moss, and I’ll point out that I am happily still living in that moment. I use the Internet, and I use my phone (and tablet, and computer, and my connection of people, etc.) — none of those things use me any longer. That’s the key. Figuring out what sources of interaction and information you find valuable, and then acting to make them a part of your lived experience. What made asocial media’s moment great was that it showed us that the Internet could be useful. Now it’s up to you to make it so for yourself.

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Information

February 19, 2022

In an information-rich world, the wealth of information means a dearth of something else: a scarcity of whatever it is that information consumes. What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention and a need to allocate that attention efficiently among the overabundance of information sources that might consume it.

~ Herbert Simon

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What information consumes

February 19, 2022

In an information-rich world, the wealth of information means a dearth of something else: a scarcity of whatever it is that information consumes. What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention and a need to allocate that attention efficiently among the overabundance of information sources that might consume it.

~ Herbert Simon

slip:4a767.

It may be, as he says, obvious to Simon, but it really was not obvious to me. Until I read this I had always thought of myself as giving, or perhaps spending, my time on information. In recent years I’ve begun reminding anyone who’ll listen, that we all have large Oxo grips that extend from the ancient systems cobbled together which today form our intelligence, our fear, and our psyche. It’s easy to grab someone by those handles and lead them. That’s fine because everyone doesn’t try to grab me by those Oxo handles. But software is good at grabbing those handles. Hardware is good at it. And companies run by people who haven’t thought through the morality of what they’re building using software and hardware are really good at it.

So when I read Simon’s comment about information consuming my attention. I sat bolt-upright.

…and then I renewed by efforts to swat away anything that I catch gazing lasciviously at my weaknesses.

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Silent majority

September 14, 2021

The great biographer Robert Caro once said, “Power doesn’t always corrupt, but power always reveals.” Perhaps the same is true of the most powerful networks in human history.

Social media has not corrupted us, it’s merely revealed who we always were.

~ Mark Manson from, https://markmanson.net/social-media-isnt-the-problem

There’s a lot of good—writing, concepts, anecdote, data—in this article. But the thing that leapt out at me was something I’d already known, but seem to have forgotten… or, if not fully forgotten, I’d failed to connect it to other things in my model of the world: The idea of the silent majority.

About 90% of the people participating on social networks, are not even participating. They’re simply observing. It turns out that the other 10% are the people with extreme views; not “blow stuff up” extreme, but simply more towards the opposing ends of whatever spectrum of views you care to consider.

Two things to consider: First, boy howdy guilty as charged! I’m on Facebook, Instagram and LinkedIn— but the only content I post is related to my projects. I don’t engage with anything, reshare… or even, really, participate unless it’s related to a project. *face palm* Woa! I’m literally a member of the silent majority. Perhaps you are to? If 10 of you are reading, then 9 of you are just like me.

Second, because math! If you look at the stream we all like to say, “it’s endless!” Right. There must be thousands of posts, right? I’ll pause while you do math… right. If there are only thousands of posts for me to see, I’m clearly not seeing all the activity from the millions of people. Sure, some of that is the platform filtering, but I have the feeling that the numbers hold true: If everyone posted a lot we’d have thousands of times more stuff flying around.

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The ice age persists

August 27, 2021

The algific talus slopes where relic species persist are steep, built atop limestone—itself a relic from a time, half a billion years ago, when a shallow tropical sea covered what’s now the Driftless. The porous limestone is easily eroded by even slightly acidic water, including rain. As a result it holds numerous caves, sinkholes, cracks, and fissures. These networks of open spaces deep in the hillside were never compromised by glacial steamrollers, and are crucial for the “breathing”—slopes’ respiration.

~ Gemma Tarlach from, https://www.atlasobscura.com/articles/ice-age-midwest-driftless-geology

There seems to be something special about Iowa. Pockets of Ice Age biodiversity, and Vonnegut, must somehow mean something. Atlas Obscura started as an ecclectic collection of interesting points scattered about the Earth. It’s grown to—in my opinion—rival Wikipedia in the context of places. And then it started producing these place-specific, in-depth articles.

In the endless sea of click-baity, bullet-listed, double-spaced individual sentence fragments posing as a “post” on some social network… because, honestly, a paragraph block of text just scares the shit out of too many people, so we’ll just

space out the phrases

so our feeble minds understand

what the bite-sized thoughts are supposed to be.

I digress. Over decades, I’ve found sources on the Internet that are continual fonts of wonder and joy. I follow them using RSS, and I’m better off for it.

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All social media have their issues

December 15, 2020

All social media have their issues. The “walled garden” character they create is the antithesis of the traditional Internet philosophy of openness. They are actually consciously designed to be addictive to their users — one company that consults on such issues is actually called Dopamine Labs — and they tend to soak up a huge amount of time in largely profitless strivings for likes and shares. They promote bad feelings and bad behavior: I saw a cartoon listing social media by deadly sins, with Facebook promoting envy, Instagram promoting pride, Twitter promoting wrath, Tinder promoting lust and so on. It seemed about right.

~ Glenn Harlan Reynolds from, https://www.usatoday.com/story/opinion/2018/12/03/twitter-facebook-social-media-bias-political-poison-blogosphere-instapundit-column/2183648002/

It’s a good article with more nuance than any of my usual rants.

BUT

Just go look at that page—presuming it doesn’t disappear, or disappear behind a pay way, etc.— it’s horrible. ABSOLUTELY HORRIBLE. And that page is an example of the “open web” I keep going on about? Sheesh, the cure [get thee onto the open web] is as bad as the problem.

Anyway, I don’t know what to do other than to go on doing my best to create something which I think makes the world a better place. (I also started writing on Substack, and I do as much as I can in the big room with the ceiling that’s sometimes blue and sometimes black.) Thanks for reading!

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Deeply held beliefs

November 22, 2020

This book is complicated and ambitious. But there’s one thread in particular that I think is worth underscoring. Crawford notes that the real problem with the current distracted state of our culture is not the prevalence of new distracting technologies. These are simply a reaction to a more fundamental reality:

“[W]e are agnostic on the question of what is worth paying attention to — that is, what to value.”

In the absence of strongly-held answers to this question our attention remains adrift and unclaimed — we cannot, therefore, be surprised that app-peddlers and sticky websites swooped in to aggressively feast on this abundant resource.

~ Cal Newport, from https://www.calnewport.com/blog/2016/07/15/from-descartes-to-pokemon-matthew-crawfords-quest-to-reclaim-our-attention/

Turns out Crawford was interviewed by Brett McKay, another person I’ve often quoted here. I’ve not yet listened but the episode is Becoming an Individual in an Age of Distraction.

Originally I thought “social media” itself was the problem. Eventually it became clear to me that social media is the symptom. People want to be fed saccharine lives through their phones because they’ve never been taught that they need to consciously make decisions about what’s important to them.

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Barely noticeable

November 7, 2020

The authors note that a core resource of the digital economy is the data produced by users of services like Facebook and Google, which can then be used to train machine learning algorithms to do valuable things like precisely targeting advertisements or more accurately processing natural language. The current market treats data as capital: the “natural exhaust from consumption to be collected by firms” for use in training their AI-driven golden gooses. Lanier and company suggest an alternative: data as labor. Put simply, if a major platform monopoly wants your data to help build a multi-billion dollar empire, they must pay you for it. Offering a free service in return is not enough.

~ Cal Newport from, https://www.calnewport.com/blog/2018/01/17/on-seriously-rethinking-the-digital-economy/

Well, that would change everything.

Imagine I changed the sidewalk in front of my house to have plates that moved slightly as one walks across it. I’ve rigged the plates to absorb some of the motion created during walking to generate electricity to offset my electric bill. Let’s assume further that the movement of the plates is barely noticeable. Perhaps something seems a bit “off” when you walk past my house, but nothing bad happens to you; you don’t fall and you don’t get tired, but you do work just a little harder when walking past my house.

What happens when we scale up that “harmless” little modification to include everyone, walking everywhere?

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Breathing Room

October 17, 2020

To abstain from all information about the world at this current moment would be a betrayal of your civic duty. On the other hand, to monitor every developing story in real time, like a breaking news producer, is a betrayal of your sanity.

~ Cal Newport from,
https://www.calnewport.com/blog/2020/08/25/focus-week-give-your-brain-some-breathing-room/

This tension is not only real, it’s necessary. You need to have this tension; it’s a critical component of how you assess the world by choosing what to filter in and what to filter out. The difficult part, of course, is if you don’t intentionally manage this balance.

How many things just pop in front of you each day? Are you happy with that amount?

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Seneca on Social Media

September 23, 2020

Over a billion people currently use Facebook — many at the cost of anxiety, lost honor, personal freedom, and certainly time. If asked why, however, many would reply, “why not?” The service is free, conventional wisdom tells us, so no matter how minor the benefits (which tend to orbit around a generalized fear of missing out), they’re still more substantial than the cost. But as Seneca points out, this assessment is misguided because it ignores the human toll of social media.

~ Cal Newport, from https://www.calnewport.com/blog/2016/03/11/seneca-on-social-media/

I generally try to suppress my urge to pounce on opportunities to talk about the well-known downsides of social networks. But a Seneca-CalNewport two-for-one is simply irrestible catnip for me. Here, Newport is referring to the value of one’s own time. That’s the human “toll” that so many people—as far as I can see at least—don’t factor in.

I think I am ready to give up fighting the fight; I’m done [or at least, I really should get a grip, and learn to be done] beating the drum about the evils of social networks. Know what I’m going to do instead? Double-down on creating things on the open web and let people decide what they want to do.

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Common sense

September 9, 2020

It’s easier for Artist Today to post to Medium than it is to build her own site so Artist Tomorrow has a place to live when yet another publishing platform dies or becomes watered down by crap. It takes hard work and conviction to build your own thing — and it takes relationships, which are greater investments than ad dollars.

~ Steven Pressfield from, https://stevenpressfield.com/2017/01/common-sense/

I’m nobody. Nobody’s asking me why I’m not posting on Medium. Although, come to think of it, people do ask me why I don’t post on LinkedIn, and some people ask why I left Facebook… Anyway, you didn’t ask, but you’re still reading.

Truth be told, all the problems come from you, the aggregate readers (viewers, etc.) on the Internet. You have avoided doing the slightly-harder-than-droolingly-easy work of finding and following the things you care about. It’s easy to open an account on feedbin.com and to start following what you want to read. (And if something doesn’t play well with FeedBin, then it’s not actually on the open Internet and I encourage you to shun and shame it.) If you actively follow the things you care about, (using the Internet and software of course,) then you don’t need the middlemen; you don’t need the search engines and the social platforms.

Aside: Exactly ZERO percent of the stuff I share and talk about on this blog is discovered by search engines or social networks. (Just checked, and I have 485 things queued up as “that’s interesting, I should read it more carefully and look into it.” It was 486, until I created this post.) The kernels are found through my actively following many hundreds of different things. I receive exactly ZERO email newsletters [that’s a lie, I route a precious few into FeedBin :] Sure, I may go down search engine or social network rabbit holes learning more. But the things I care about I follow intentionally.

Once you start following things, you might even grow to love those things. One day you’ll realize that you even value those things so much that you voluntarily throw some money at them to support their work.

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