Diverse, distributed and interesting

A small platform—like a family restaurant, or an indie bookstore—can be run by a small group of passionate people. Possibly, it can even be run by one person. Things are too big, when they get big enough that everything needs to be normalized (specified, rules based, flow charted, committee decided and charted.)

The future of the internet that most excites me is also, in many ways, a snapshot of its past. It’s a place where the Neil Gaiman’s of the world don’t need to feed their thoughts into an engagement engine, but can instead put out a virtual shingle on their own small patch of cyberspace and attract and build a more intimate community of like-minded travelers. This doesn’t necessitate a blog — podcasts, newsletters, and video series have emerged as equally engaging mediums for independent media production. The key is a communication landscape that is much more diverse and distributed and interesting than what we see when everyone is using the same two or three social apps.

~ Cal Newport from, https://calnewport.com/neil-gaimans-radical-vision-for-the-future-of-the-internet/

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It comes down to engagement versus contribution. A large platform is one where engagement is rewarded (time spent on the platform, ads viewed, affiliate links followed, likes given, etc.) and a small platform is one where contribution is rewarded. What makes small platforms and spaces potentially great is that everyone’s contribution can be seen. “I see what you did there,” is both how culture is created and how cultural norms are enforced.

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It matters that you stop

“I wonder what would happen if I created a daily podcast, and did nothing else— if I didn’t tell anyone, didn’t share on social media, nothing. Just publish the thing every day.” So I went and made it happen, over 1,300 times. The answer to “what if?” is: I would receive a cornucopia of benefits simply from doing the work, even if no one heard a single one of them. I received: practice speaking extemporaneously, lessons in dramatic reading, countless tiny lessons of microphone technique, countless nuanced insights of physiology, and much much more.

Unfortunately, over the years, I became fixated on the least-important part of my original question: Daily.

I think this dynamic, to one degree or another, impacts anyone who has been fortunate enough to experience some success in their field. Doing important work matters and sometimes this requires sacrifices. But there’s also a deep part of our humanity that responds to these successes — and the positive feedback they generate — by pushing us to seek this high at ever-increasing frequencies.

~ Cal Newport from, https://calnewport.com/danielle-steel-and-the-tragic-appeal-of-overwork/

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It’s become clear that maintaining the pace is a problem, and so I’ve changed the pace. And in a blink, I feel I’m again focused on that still-overflowing cornucopia of benefits.

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Setting and scene

Lately I’ve been struggling with setting. As many people have noted, excessive fiddling with getting things ready, or “just so”, before feeling one can begin to do something is simply a form of procrastination. It’s a form of hiding from doing the work. Steven Pressfield describes this as the “resistance” which shows up just when you are finally facing the real work that you are called to do.

I tell this story not because I think a method approach, in which you inhabit your characters and their behaviors, is the best way to write fiction. (If this were true, a lot more authors would take a swing at romance novels.) But instead because it’s an extreme example of a more general point that I’ve been emphasizing recently: when it comes to cognitive work, setting makes a difference.

~ Cal Newport from, https://www.calnewport.com/blog/2022/10/13/on-vampires-and-method-writing/

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Setting is real, and it is important. But there’s a second part to finding (or creating) the optimal environment: Scene. Where are the others who are also doing the same work? It could be the other painters or authors like you, and you’re all living in a neighborhood and regularly gathering and conversing at the local cafes. (The archetypical writers scene of the 1900s was in Paris.) If I’ve imagineered a certain niche of work that I want to do, how do I find (or create) the scene?

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Slow, surreal

I’ve embraced this slow philosophy for most of my professional career. As with Stearns, I too have become a believer in how much can be accomplished in normal 40-hour weeks; if you’re willing to really work when you’re working, and then be done when you’re done. It’s nice, however, to see someone so much more eminent than me also find success with this fixed-schedule approach.

~ Cal Newport from, https://www.calnewport.com/blog/2022/10/21/professio-sano-in-vitam-sanam-on-balancing-work-and-life/

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The other day I had a most surreal experience. I was at home. The weather was gorgeous and I spent most of the day on the patio. For about half of the day I did nothing in particular. And I felt—in the moments when I was doing nothing—that that was fine.

I have often experienced this surreality, but always when I have been away. Always, critically, when I had intentionally spent time planning and working to create space to be away. Think of it like getting a running start to coast through the away time; the experience of that surreality had always been while coasting.

“…and then be done when you’re done.” But the other day? I dunno. I did stuff, and then I was done, and that was okay.

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Dump out the box

In the end, what matters is your lifestyle. The specifics of your work are important only in how they impact your daily experience. As I summarized, when choosing a career path: “Fix the lifestyle you want. Then work backwards from there.” This idea, which I dubbed lifestyle-centric career planning, subverted popular advice from that period which tended to emphasize the importance of passion and dream jobs. In this widely-accepted schema, the full responsibility for your ongoing satisfaction was offloaded to the minutia of your professional endeavors.

~ Cal Newport from, https://www.calnewport.com/blog/2022/08/25/the-most-important-piece-of-career-advice-you-probably-never-heard-2/

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Somewhere we each have a box full of specific things. I have a plastic storage tub full of electronic accessories—a spare hard drive, a spare ethernet switch, various cables, an extra mouse, the HDMI cable, and the power adapter for the rest of the world. As a kid, I had a huge styrofoam cooler (it’s a long story) full of Lego bricks and parts. I’m not talking about the proverbial “junk drawer.” I’m talking about a proverbial “box” into which we place specific things. My electronics accessories, my printing supplies, my rock climbing gear, and even all the bookcases considered as one “box.” It’s pretty obvious—I hope?—that since we’re continuously adding things to the boxes, we need to periodically “dump out” the box and cull. The cables that don’t fit anything we currently own… The books we didn’t like or enjoy… Every time I dump out some “box” and toss (or sell or donate etc.) some of the items, my life improves.

This morning I was thinking: When is the last time I dumped out my box of people? …my box of responsibilities? …my box of things I think I should do? …my box of dreams?

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Solitude

At the slightest hint of boredom, you can now surreptitiously glance at any number of apps or mobile-adapted websites that have been optimized to provide you an immediate and satisfying dose of input from other minds. It’s now possible to completely banish solitude from your life.

~ Cal Newport from, https://www.calnewport.com/blog/2022/08/08/new-study-confirms-the-value-of-solitude/

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Newport is on-point. (Although, “surreptitiously” is not how I would describe some people’s use of our current mobile technology.)

There is also an exquisite and rare variety of solitude found in the presence of others. In such instances, the other serves to reinforce the value of the solitude. The implicit suggestion that those present could choose to end the solitude makes it all the more sublime.

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This is the trick

Sanderson argues you should instead experiment to figure out what combination of motivation, and circumstances, and accountability work best for your particular personality. He responds well to tracking a daily word count in a spreadsheet. Others, he notes, thrive under the social pressures of a writing group, while others lean on deadlines to induce work. The key is recognizing that the urge to avoid hard things is human, and should be expected. It’s part of the process.

~ Cal Newport from, https://www.calnewport.com/blog/2022/02/25/brandon-sandersons-advice-for-doing-hard-things/

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I’m filing this under “things I wish I had learned 30 years ago”. Some things I really track, and some things I just do whenever I feel like. One way or another though, it’s important that I be honest with myself. “Do I really want to do this?” …or do I just like the idea of being able to say “I did that”?

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Reflection

[…] if you applied this approach, there’s not a strengths-weaknesses binary. It’s, “is this particular skill where I need it to be or not?” […] That could be a skill—if I’m understanding this correctly—that you’re identifying, “I need to get this even farther to get where I want to get.” You might be at a skill level there that everyone would say that’s a strength of yours, you’re really good at that. And so it seems like the strength-weakness binary, is not that useful, at least in this framework. It’s just where you’re trying to get, and what skills are not where they need to be to get you there.

~ Cal Newport ~1h9m from, Deep Questions episode 39 with David Epstein, https://www.buzzsprout.com/1121972/6035176?t=4140

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David Epstein is, most recently, the author of Range. Newport and Epstein’s conversation ranges—sorry—widely, and nearer the end they get into talking about reflection as a mastery tool. Epstein mentions a particular reflection process as something he had included only in passing in his first book, The Sports Gene.

Newport’s point, quoted above, changed how I think about skill level. Epstein had been discussing how he’d learned of Marije T Elferink-Gemser‘s research. Based in the Netherlands, a team had been running these things called the Groningen talent studies for over a decade studying skills, proficiency and mastery in Soccer athletes.

These were questions that, the first time I asked, she sent and said, you answer these at least every month. What’s your goal has to be as clear as possible, but it doesn’t need to be realistic at this point. …dreaming is allowed at this point. Do you have any idea of what’s needed to perform at the level you aim for? How do I make sure how do I make sure that I get an even better idea of what’s needed to perform at that level? How am I going to arrange that? Who are the people I need to reach that goal? And how can I make sure that they’ll help me to reach that personal goal? Am I sure I want to reach the goal and why? Those were the original set of questions that I received.

~ David Epstein, ibid.

That’s a tremendous set of questions for self-reflection!

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Parkinson’s Law

Ferriss popularized the personal version of Parkinson’s Law, which correctly notes that our work expands to fill the time we give it. The original Economist essay on the topic also embeds an organizational version of the law, which I read to say that if you leave a group, or a team, or a company to operate without sufficient structure, they may converge toward unexpected and unproductive behaviors.

~ Cal Newport from, https://www.calnewport.com/blog/2021/09/01/revisiting-parkinsons-law/

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Pithy sayings are punchy. (For example: Parkinson’s Law states that work expands to fill the allotted time.) But they’re also woefully inadequate; there’s no room for depth or surety. In this case though, it turns out that Parkinson’s Law is based on actual research… into the bureaucracy of the British Navy. Who knew that this pithy little phrase is actually a real model based on actual research. (…uhm, Parkinson, that’s who.)

There are plenty of ways to turn Parkinson’s law into actionable direction: Ship it. Iterate and course-correct. Show me your discard pile. (That is to say, do sub-par work until your work is up to par.) Minimum viable noun. (Which urges one to chop off everything not absolutely necessary in order to get that noun into the world sooner.) All of which, I’m semi-surprised to note, are about constraining the time allotted to do the work. It’s all about moving the goal posts closer.

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Not grinding away

Critically, as Gribbin’s explains, during this period Galileo was also occupied in part by his success in “leading a full and happy life,” in which “he studied literature and poetry, attended the theatre regularly, and continued to play the lute to a high standard.” He was not, in other words, locked up, grinding away in relentless pursuit of results. Yet results are what he did ultimately produce.

~ Cal Newport from, https://www.calnewport.com/blog/2021/07/21/on-pace-and-productivity/

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Everything wears down, wears out, and wears away. The light that burns twice as bright, lasts half as long. There are cautionary tales about the hedonic treadmill. The tortoise and the hare. The ant versus the oxen; I’ve always liked that aphorism from Lao Tzu.

Let’s grant that the ant walks a great distance, removes debris from the colony, and collects food for 10 ants. Meanwhile, the ox accomplishes nothing. But when he awakes refreshed from his nap, he can plow a field in a few hours. For comparison, how long will it take the ant to plow the field?

I’ve always liked that aphorism from Lao Tzu: It reminds me to always be the dozing Ox.

I am frequently asking myself two questions:

What would world-class look like?

Is this thing I just did world-class?

I may fall short— honestly I think I always fall short of executing world-class. That does not mean I stop asking those questions. That does not mean I stop trying. The mantra is not, “do more!” It’s not, “hurry up!” I am not alone in this thinking:

The constructive evaluation of activities, asset allocations, communications, policies, and procedures against purposes and intended outcomes has become increasingly critical for every organization I know of. The challenges to our companies continue to mount, with pressures coming these days from globalization, competition, technology, shifting markets, erratic economic swings, and raised standards of performance and production, making outcome/action thinking a required twenty-first-century behavior.

“What do you want to have happen in this meeting?” “What is the purpose of this form?” “What would the ideal person for this job be able to do?” “What do we want to accomplish with this software?” These and a multitude of other, similar questions are still sorely lacking in many quarters. There’s plenty of talk in the big meetings that sounds good, but learning to ask, “Why are we doing this?” and “What will it look like when it’s done successfully?” and to apply the answers at the day-to-day, operational level—that will create profound results.

~ David Allen, p272, Getting Things Done circa 1989

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Eureka

But this moment cannot come without the days of frustration at the blackboard. “You can’t really blame the storytellers,” Rockmore writes, “It’s not so exciting to read ‘and then she studied some more.’ But this arduous, mundane work is a key part of the process.”

~ Cal Newport from, https://www.calnewport.com/blog/2021/07/16/on-the-myth-of-big-ideas/

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And Niels Bohr said something similar about Painful experience. And I bet your experience agrees. I know mine does.

Nobody sees how much time I spend working on podcasting. Every facet is complicated. I’m regularly noticing new things, picking up interesting skills and ideas from nearby areas of expertise. Structural wisdom from the field of authors. Empathic skills from the field of therapists. New kinds of questions from the field of hosts. New vocal skills from the field of speakers. And teachers and mechanics and on and on.

The eureka moments get the attention but they’re very few and very far between.

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Fan-boy mode, on

Neither our economy nor the demands of a life well-lived dictate that everyone should aspire to be sitting alone at a desk in rural Narashino, crafting literature to the light of the rising sun. My growing concern, however, is that such real commitment to thought has become too rare.

~ Cal Newport from, https://www.calnewport.com/blog/2021/06/16/haruki-murakami-and-the-scarcity-of-serious-thought/

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I’ve read every post on Newport’s blog. I have both Deep Work and So Good They Can’t Ignore You, and Digital Minimalism is in my “priority” subset of my wishlist of books. (Yes, I am aware that I have problems.) But I’ll out myself: I’ve not read either of the two Newport books that I already have, and see no point brining the third into the mix until I do. But whining about my privileged-problem of having too many books, isn’t my theme here. Rather, I want to think about why is it “that such real commitment to thought has become too rare.” Because I totally agree that such is so.

(That’s all. I’m thinking about it, and now so are you.)

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Selection

In the most general sense, productivity is about navigating from a large constellation of possible things you could be doing to the actual execution of a much smaller number of things each day.

~ Cal Newport from, https://www.calnewport.com/blog/2021/04/20/the-productivity-funnel/

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A decade ago, I was swamped by the sheer number things I could possibly do each day. In one sense, that’s a good problem to have. But good or bad problem, “swamped” and “drowning” are adjacent. I’d committed myself to far too many things. Large swaths of those “possible things” every day came with emotional baggage, and often with the self-imposed weight of “should.” And so I worked on that and eliminated all the negative things.

Unfortunately, selecting what to tackle each day remains just as challenging. I’ve a habit of creating a “page for today” that I scribble on early in the morning. As the day progresses, I cross things off, jot down notes, scribble things which I need to add to my other systems, etc.. Over the years, I’ve used various bits of random paper; for a time, I was using the back-side of all the printer paper from the recycle bin. I’ve used spiral notebooks, tablets, and even a custom spreadsheet, (which I printed on 8.5×11 paper and cut in half to make my own table of half-sheet daily schedule/grid.)

Recently, I realized that the size of the paper I was using was getting progressively smaller. I’m currently using a 3×5-size of Rhodia notebook. (These, if you’re interested. Durable, great paper, and, critically, every page is micro-perforated so I can tear out each day to start fresh the next day.) The sublime recipe of page size, line space, handwriting style and hours in the day goes a long way to keep my selection of what to do tending towards the possible. Whether the sheet for today feels cramped or airy is a good indication of what I’m setting myself up for.

And to be clear, I don’t plan every day into this little book early each morning. On the days when I’ve something big planned—a day trip to the beach, a long weekend away—I throw all structure to the wind. But most days I do.

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Don’t ask for advice

An important, but counter-intuitive, strategy we found essential in this style of research is to avoid simply asking people for advice. When you ask for advice, you’ll often get vague, unhelpful answers. Instead, you need to observe what the top performers in your field are actually doing differently. Act like a journalist not a protege. This can often yield surprising insights about what actually matters to move forward.

~ Cal Newport from, https://www.calnewport.com/blog/2017/01/16/are-you-working-in-your-career-or-on-your-career/

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I’ve found this to be the case as well.

There are some people who give advice well. There are far more people who can give useful answers to good questions. Asking, “what do you think I should do,” isn’t going to get you useful guidance nearly as often as asking, “how did you do that.” You simply must do the hard work of figuring out whom to ask, and what to ask them.

In a recent conversation on the podcast, Thomas Droge brought up the idea of seeking younger persons to be your mentors; maybe not a formal mentorship relationship, but to be open to being a sort of stealth protege (my interpretation, not his words.) These two ideas dovetail: If you try to ask a younger person, literally, for advice, that’s not going to work well nearly as often as asking, “how did you do that?”

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Digital minimalism

To be a digital minimalist, in other words, means you accept the idea that new communication technologies have the potential to massively improve your life, but also recognize that realizing this potential is hard work.

~ Cal Newport

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That’s from, https://www.calnewport.com/blog/2016/12/18/on-digital-minimalism/ and is the most succinct description of digital minimalism I have ever seeing.

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“Realizing this potential is hard work,” is a sublime understatement. Tracy asked me for a password to something and we ended up in a deep rabbit hole of having to also share the security questions, and it’s tied to my cell phone and actually I don’t know what the password is because I forgot to store it (in my little password management tool) even though my browser had it remembered so I’d been logging in for . . . Complicated.

Obviously in the case of the password, it was worth the effort. But then, next minute, we’re faced with the newest social service, and this software and that software and on and on. Choosing the default of engaging with each thing is an already-lost war.

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Deeply held beliefs

This book is complicated and ambitious. But there’s one thread in particular that I think is worth underscoring. Crawford notes that the real problem with the current distracted state of our culture is not the prevalence of new distracting technologies. These are simply a reaction to a more fundamental reality:

“[W]e are agnostic on the question of what is worth paying attention to — that is, what to value.”

In the absence of strongly-held answers to this question our attention remains adrift and unclaimed — we cannot, therefore, be surprised that app-peddlers and sticky websites swooped in to aggressively feast on this abundant resource.

~ Cal Newport, from https://www.calnewport.com/blog/2016/07/15/from-descartes-to-pokemon-matthew-crawfords-quest-to-reclaim-our-attention/

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Turns out Crawford was interviewed by Brett McKay, another person I’ve often quoted here. I’ve not yet listened but the episode is Becoming an Individual in an Age of Distraction.

Originally I thought “social media” itself was the problem. Eventually it became clear to me that social media is the symptom. People want to be fed saccharine lives through their phones because they’ve never been taught that they need to consciously make decisions about what’s important to them.

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Barely noticeable

The authors note that a core resource of the digital economy is the data produced by users of services like Facebook and Google, which can then be used to train machine learning algorithms to do valuable things like precisely targeting advertisements or more accurately processing natural language. The current market treats data as capital: the “natural exhaust from consumption to be collected by firms” for use in training their AI-driven golden gooses. Lanier and company suggest an alternative: data as labor. Put simply, if a major platform monopoly wants your data to help build a multi-billion dollar empire, they must pay you for it. Offering a free service in return is not enough.

~ Cal Newport from, https://www.calnewport.com/blog/2018/01/17/on-seriously-rethinking-the-digital-economy/

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Well, that would change everything.

Imagine I changed the sidewalk in front of my house to have plates that moved slightly as one walks across it. I’ve rigged the plates to absorb some of the motion created during walking to generate electricity to offset my electric bill. Let’s assume further that the movement of the plates is barely noticeable. Perhaps something seems a bit “off” when you walk past my house, but nothing bad happens to you; you don’t fall and you don’t get tired, but you do work just a little harder when walking past my house.

What happens when we scale up that “harmless” little modification to include everyone, walking everywhere?

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Breathing Room

To abstain from all information about the world at this current moment would be a betrayal of your civic duty. On the other hand, to monitor every developing story in real time, like a breaking news producer, is a betrayal of your sanity.

~ Cal Newport from,
https://www.calnewport.com/blog/2020/08/25/focus-week-give-your-brain-some-breathing-room/

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This tension is not only real, it’s necessary. You need to have this tension; it’s a critical component of how you assess the world by choosing what to filter in and what to filter out. The difficult part, of course, is if you don’t intentionally manage this balance.

How many things just pop in front of you each day? Are you happy with that amount?

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Seneca on Social Media

Over a billion people currently use Facebook — many at the cost of anxiety, lost honor, personal freedom, and certainly time. If asked why, however, many would reply, “why not?” The service is free, conventional wisdom tells us, so no matter how minor the benefits (which tend to orbit around a generalized fear of missing out), they’re still more substantial than the cost. But as Seneca points out, this assessment is misguided because it ignores the human toll of social media.

~ Cal Newport, from https://www.calnewport.com/blog/2016/03/11/seneca-on-social-media/

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I generally try to suppress my urge to pounce on opportunities to talk about the well-known downsides of social networks. But a Seneca-CalNewport two-for-one is simply irrestible catnip for me. Here, Newport is referring to the value of one’s own time. That’s the human “toll” that so many people—as far as I can see at least—don’t factor in.

I think I am ready to give up fighting the fight; I’m done [or at least, I really should get a grip, and learn to be done] beating the drum about the evils of social networks. Know what I’m going to do instead? Double-down on creating things on the open web and let people decide what they want to do.

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