It’s easier for Artist Today to post to Medium than it is to build her own site so Artist Tomorrow has a place to live when yet another publishing platform dies or becomes watered down by crap. It takes hard work and conviction to build your own thing — and it takes relationships, which are greater investments than ad dollars.

~ Steven Pressfield from, https://stevenpressfield.com/2017/01/common-sense/

I’m nobody. Nobody’s asking me why I’m not posting on Medium. Although, come to think of it, people do ask me why I don’t post on LinkedIn, and some people ask why I left Facebook… Anyway, you didn’t ask, but you’re still reading.

Truth be told, all the problems come from you, the aggregate readers (viewers, etc.) on the Internet. You have avoided doing the slightly-harder-than-droolingly-easy work of finding and following the things you care about. It’s easy to open an account on feedbin.com and to start following what you want to read. (And if something doesn’t play well with FeedBin, then it’s not actually on the open Internet and I encourage you to shun and shame it.) If you actively follow the things you care about, (using the Internet and software of course,) then you don’t need the middlemen; you don’t need the search engines and the social platforms.

Aside: Exactly ZERO percent of the stuff I share and talk about on this blog is discovered by search engines or social networks. (Just checked, and I have 485 things queued up as “that’s interesting, I should read it more carefully and look into it.” It was 486, until I created this post.) The kernels are found through my actively following many hundreds of different things. I receive exactly ZERO email newsletters [that’s a lie, I route a precious few into FeedBin :] Sure, I may go down search engine or social network rabbit holes learning more. But the things I care about I follow intentionally.

Once you start following things, you might even grow to love those things. One day you’ll realize that you even value those things so much that you voluntarily throw some money at them to support their work.

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