I don’t believe our species can survive unless we fix this. We cannot have a society, in which, if two people wish to communicate, the only way that can happen is if it’s financed by a third person who wishes to manipulate them.
Take control of your use of the Internet — that is to say: Do not let it control you. Choose what apps, sites, etc you use. WHENEVER YOU CAN, PAY FOR SERVICES AND APPS. If something is free, then realize that YOU are product being sold to whomever is paying for the service.