Let’s shatter this illusioned stigma. Authentic vulnerability and transparency are strengths masquerading as weaknesses. And companies too scared to embrace both traits in their content forfeit bona fide user-brand connections for often shallow, misleading engagement tactics that create fleeting relationships.~ Travis McKnight from, https://alistapart.com/article/the-untapped-power-of-vulnerability-transparency-in-content-strategy/
Simply some evergreen content reminding me that people have been fighting the good fight for a long time against the usual litany of online issue. Well, at least for three years since the article was written. Three years is long, right? I mean it feels like forever since it was 2019.
The Movers Mindset project is challenging for me. I have a large number of pieces in place. I’ve discovered many different interesting questions to explore, and I’m well on my way to digging in to find some answers. I’ve created something which I wish I could have found many years ago, early on in my journey.
And yet, I haven’t found many people who see value in the project. Everyone likes the podcast, but that’s as far as I can seem to get the idea to go.
Here’s what I have so far…
Movers Mindset explores themes like independence, self-direction, and human excellence through podcasts, website content, and a community of like-minded people. In the podcast, I interview movement enthusiasts to find out who they are, what they do, and why they do it; The podcast focuses on the journey of self-improvement and its underlying motivations, as well as movement’s fundamental place in society. On the website we publish free content, (much of it in three languages,) including podcast transcripts, show notes, articles submitted by people, and original content. In the Movers Mindset community I’m looking to discuss everything related to independence, self-direction and human excellence; I’ve started discussions on how to make the Internet work for you, thoughts about social networks, questions and answers about training from athletes, podcast-guest followups, and more.
Feedback on the project has been overwhelming positive. Over the past four years I’ve slowly expanded the project. I’ve changed things along the way, giving the project a new name back in 2018 and recently breaking the podcast episodes into seasons.
How do I do a better job of telling the Movers Mindset story?
Somewhere along the way, marketers stopped acting like real people. We substituted a new set of ethics, one built around “buyer beware” and the letter of the law. Marketers, in order to succeed in a competitive marketplace, decided to see what they could get away with instead of what they could deliver.~ Seth Godin from, https://seths.blog/2004/09/trust_and_respe/
This dovetails perfectly with my personal directive of respect for others’ time. I’m sure there’s nothing else useful I can add here, other than to write: ‘Read this.’
Marketing is not about trickery or even insincerity. It’s about spreading ideas that you believe in, sharing ideas you’re passionate about… and doing it with authenticity. Marketing is about treating prospects and customers with respect, and realizing that it’s easier to grow the amount of business you do with happy people than it is to find new strangers to accost.~ Seth Godin from, https://seths.blog/2005/06/marketing_has_a/
I am not a marketer. I mean, sure, at some bedrock level one could argue that everyone is a marketer. But just generally, I don’t think of myself as a marketer. A large part of that is because I’ve always perceived marketing as a basically sleazy operation.
But now I see that marketing… actual marketing as opposed to the sewage I am most often exposed to… is really a good thing.