Somewhere along the way, marketers stopped acting like real people. We substituted a new set of ethics, one built around “buyer beware” and the letter of the law. Marketers, in order to succeed in a competitive marketplace, decided to see what they could get away with instead of what they could deliver.
~ Seth Godin
This dovetails perfectly with my personal directive of respect for others’ time. I’m sure there’s nothing else useful I can add here, other than to write: ‘Read this.’
When people in the workplace confront shift, rift, zooming, and all of the other challenges that make up business life, there is one thread that runs through all of the choices that they make: Either they’re torchbearers, or they’re not.
~ Seth Godin
Something I talk often about is goal visualization. I’m a firm believer in the idea that “close” and “almost” do not pass muster. When I’m working, and when I’m helping others work, I visualize the goal: We need a door in this wall. It has to be this high, and wide enough for furniture to pass through. And the more specific the goal, the better. The door itself need not be insulated, but it should match the decor of the rooms on either side. It needs an easy to use, single-handle latch/door knob combination. When work begins, I then use the goal as a decision razor: For every choice—every choice, no exceptions—does this option or solution move me towards the goal? Is this a detour that moves me farther from the goal, but then makes it much easier later. [Otherwise known as front-loading work.] Along the way I visualize the state of the world at each step; We’ll knock a hole in the wall on Tuesday—wait, we have a dinner party on Friday… can we be done by Friday?
I’m not only imagining the goal. I’m imagining every single step along the way. What can go wrong? What can go better-than-expected, and what if anything should we do with that gain? And why did we choose this path? …maybe we should re-assess that decision and go this other way, now that we have this new intel having come this far? How important is this goal? …is this a goal to reach at all costs? …can we move the goal now that we have new knowledge? Can we shift some of the work into a next segment of work, shifting our current goal onto an intermediate point along the way to the ultimate goal.
Marketing is not about trickery or even insincerity. It’s about spreading ideas that you believe in, sharing ideas you’re passionate about… and doing it with authenticity. Marketing is about treating prospects and customers with respect, and realizing that it’s easier to grow the amount of business you do with happy people than it is to find new strangers to accost.
~ Seth Godin
I am not a marketer. I mean, sure, at some bedrock level one could argue that everyone is a marketer. But just generally, I don’t think of myself as a marketer. A large part of that is because I’ve always perceived marketing as a basically sleazy operation.
But now I see that marketing… actual marketing as opposed to the sewage I am most often exposed to… is really a good thing.
Blogs are different. There’s a presumption of informed mature decision making. I come out with a new book, I mention it and then we all move on.
You’re smart. You can handle it.
~ Seth Godin
You may have noticed that there’s nothing other than [what’s called] the “center well” on my blog. Perhaps you have you wondered why that is?
The self-limiting beliefs infect all of us because all of us like being competent, we like being respected, we like being successful. When something shows up that threatens to undo all of those things, well then it’s really easy to avoid it. What goes hand-in-hand with that is the sour mindset. The mindset of, “We are not getting what we deserve.” The mindset of, “The world is not fair.” The mindset of, “Why should I even bother, it’s probably not going to work.”
One thing those of us who are lucky enough to live in the world where we have enough — we have a roof and we have food — is we find ourselves caught in this cycle of keeping track of the wrong things. Keeping track of how many time we’ve been rejected. Keeping track of how many times it didn’t work. Keeping track of all the times someone has broken our heart, or double-crossed us, or let us down. Of course we can keep track of those things, but why, why keep track of them? Are they making us better?
Wouldn’t it make more sense to keep track of the other suttf? To keep track of all the times it worked? All the times we took a risk? All the times we were able to brighten someone else’s day? That when we start doing that we can redefine ourselves as people who are able to make an impact on the world.
~ Seth Godin
Seth Godin has a lot of unusual (as in, high-fidelity, clear, insightful, meaningful, useful) things to say. This bit of insight made stop in my tracks — literally made me stop walking and fumble for my podcast player controls to capture the time code so I could dig this out.
“We can redefine ourselves as people who are able to make an impact on the world.”