Kevin Kelly

Connecting and respecting

February 28, 2024

The idea of narrowing the number of people we’re intending to serve with our creative efforts is freeing. Kevin Kelly‘s 1000 True Fans is liberating in the sense that it frees us from having to imagine: How am I supposed to create something that excites and engages with millions of people. But even “just” those 1,000 fans is a daunting group to imagine.

It turns out that finding, connecting and respecting a small group of supporters and customers always outperforms the hustle for more. And that if you can create a remarkable story that’s worth spreading, it’ll spread. Not because you need it to, but because your customers do.

~ Seth Godin from, The reluctant spammer

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Unfortunately, I’ve not yet found my people. Yes, certainly, people tell me they love what I create—but I’ve not yet found something that goes beyond being interesting to people. I’ve not yet found something that solves a problem for them… Excites them to action… Enables them to create something of their own…

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Civility

October 15, 2023

At the kickoff of an unusually long issue of 7 for Sunday, I’ll try to keep this first part short, because (as I often say, because I really do mean it) I appreciate your time and attention, and I don’t take it for granted.

Civility fades in the face of entitlement.

~ Seth Godin from, No thank you | Seth’s Blog

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Godin’s point—that sometimes we choose to assert that something was ours to take, when in fact someone was kind enough to give a gift—really landed for me. I’m reminded of a recently-run-here quote from Kevin Kelly about the growth opportunities pointed to by irritation with others.

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Frustration

September 13, 2023

Learning to distinguish the map versus the territory is an essential step. It’s critical to learn what a map is, and what maps are good for, in order to proceed with one’s life. Maps enable me to see and do things otherwise impossible; maps reveal unknown unknowns. Maps can also frustrate me endlessly. Sometimes I don’t want to have an opinion; I don’t want to spend the energy to have an opinion. I don’t care how I get from here to there. Just. Tell. Me. how to get there. And of course nothing in this paragraph has to do with literal maps of the world— I’m not talking about cartography nor driving directions.

On closer examination, it turns out there are many things wrong with it. Thousand True Fans is a hollow philosophy. It is Chicken Soup for the Digital Creator’s Soul, ultimately devoid of any real nutritional value.

~ Dave Karpf from, The Hollow Core of Kevin Kelly’s “Thousand True Fans” Theory

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Kevin Kelly’s 1,000 True Fans is a map, before it there was another map, The Cluetrain Manifesto, and there were others. When you find a new-to-you map it opens your mind to new possibilities. I would assume the first children’s books I encountered were astounding, but wouldn’t have the same effect today. (I’m not denigrating either of those works; I’m not suggesting they are “children’s books”.)

But I do get frustrated. I see a terrific map, and then I want to make a terrific next “move”. That’s not how maps work, Craig. You look at the map, then you take the next small step informed by everything you know, including the new perspective from the new map. You write one sentence (for example, on a page soliciting support for your work) and that’s informed by all the maps you’ve previously seen. Big picture. Little steps.

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Advice

October 24, 2022

If you stop to listen to a musician or street performer for more than a minute, you owe them a dollar.

There is no such thing as being “on time.” You are either late or you are early. Your choice.

~ Kevin Kelly from, The Technium: 103 Bits of Advice I Wish I Had Known

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Alas, though I’ve provided you a link, it has already rotted. (I lamented this just a few weeks ago too.) You’re welcome to click through, but it leads now to a teaser version of the original piece… and links to the it’s-now-a-book on Amazon. ¯\_(ツ)_/¯ I’m all for people making money off their own work. It’s just weird to me, because it was only just 5 months ago that I marked that URL for later reading (my read–things–later tool saved me a copy of the page) and yet now it is no more.

Pro-tip: If you have the URL to something (as I’ve given you above) the Internet Archive probably saved you a copy. For example, here’s 103 Bits of Advice… from May, 2022.

As for the specific bits of advice, above I’ve chosen just two to quote. The bit about being late or early is my favorite; The world would be infinitely better off if everyone learned that bit. And the bit about owing money to street musicians is one I learned later in life, but to which I strictly abide; If I stop to listen, I will contribute.

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Success

September 18, 2022

To be a successful creator, you don’t need millions. You don’t need millions of dollars or millions of customers, clients, or fans. To make a living as a craftsperson, photographer, musician, designer, author, animator, app maker, entrepreneur, or inventor you need only 1,000 true fans.

~ Kevin Kelly

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Passion

December 21, 2021

Don’t try to find your passion. Instead master some skill, interest, or knowledge that others find valuable. It almost doesn’t matter what it is at the start. You don’t have to love it, you just have to be the best at it. Once you master it, you’ll be rewarded with new opportunities that will allow you to move away from tasks you dislike and toward those that you enjoy. If you continue to optimize your mastery, you’ll eventually arrive at your passion.

~ Kevin Kelly

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World’s Largest Audio-Visual Archive

September 15, 2020

After decades of technology breakthroughs, it brings a smile to my face to think that a vinyl or lacquer platter with mechanically implanted grooves is still, by far, our longest-lived audio format.

~ Kevin Kelly from, World’s Largest Audio-Visual Archive – Long Now

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Digital storage is ephemeral. That hard drive you copied everything onto and tossed on a shelf? …it’s only ten years before you should no longer trust it to have everything still retrievable, exactly as you wrote it. Home-writable CD-ROMs and DVDs? …they’re about the same: 10 years. Heck, I have audio CDs from the 80s where the commercial-grade coating has failed, and I had to repurchase the albums to get a fresh CD to ‘rip’ when I lost my music collection once back in the 00’s.

I’m definitely not bashing on technology—I’m not a Luddite calling for a return to clay tablets… On the other hand, guess what really lasts? Stone, baby. Clay. Papyrus even.

What I’m saying is that we currently do not have any set-it-and-forget-it digital storage. Instead, you need to be thinking about MOVage—not STORage—keeping your digital files moving forward from copy to copy, from medium to medium.

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The clock of the Long Now

June 22, 2020

There is a Clock ringing deep inside a mountain. It is a huge Clock, hundreds of feet tall, designed to tick for 10,000 years. Every once in a while the bells of this buried Clock play a melody. Each time the chimes ring, it’s a melody the Clock has never played before. The Clock’s chimes have been programmed to not repeat themselves for 10,000 years.

~ Kevin Kelly from, The Clock of the Long Now – Long Now

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The Long Now Foundation was started in 01996. They always include the leading zero in years as just another subtle way to get one to think long-term. I can’t say for sure that I’ve been following them since they started, but it’s got to be darn close. I will be going to Texas, (and to Nevada if I live long enough to see the second clock built,) to visit.

The 10,000-year clock is just one project. Grab your favorite beverage, put your phone on do-not-disturb and go spend an hour or so reading what the Long Now Foundation is up to.

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