Learning to distinguish the map versus the territory is an essential step. It’s critical to learn what a map is, and what maps are good for, in order to proceed with one’s life. Maps enable me to see and do things otherwise impossible; maps reveal unknown unknowns. Maps can also frustrate me endlessly. Sometimes I don’t want to have an opinion; I don’t want to spend the energy to have an opinion. I don’t care how I get from here to there. Just. Tell. Me. how to get there. And of course nothing in this paragraph has to do with literal maps of the world— I’m not talking about cartography nor driving directions.

On closer examination, it turns out there are many things wrong with it. Thousand True Fans is a hollow philosophy. It is Chicken Soup for the Digital Creator’s Soul, ultimately devoid of any real nutritional value.

~ Dave Karpf from,

Kevin Kelly’s 1,000 True Fans is a map, before it there was another map, The Cluetrain Manifesto, and there were others. When you find a new-to-you map it opens your mind to new possibilities. I would assume the first children’s books I encountered were astounding, but wouldn’t have the same effect today. (I’m not denigrating either of those works; I’m not suggesting they are “children’s books”.)

But I do get frustrated. I see a terrific map, and then I want to make a terrific next “move”. That’s not how maps work, Craig. You look at the map, then you take the next small step informed by everything you know, including the new perspective from the new map. You write one sentence (for example, on a page soliciting support for your work) and that’s informed by all the maps you’ve previously seen. Big picture. Little steps.