Somewhere along the way, marketers stopped acting like real people. We substituted a new set of ethics, one built around “buyer beware” and the letter of the law. Marketers, in order to succeed in a competitive marketplace, decided to see what they could get away with instead of what they could deliver.

~ Seth Godin from, Trust and Respect, Courage and Leadership

This dovetails perfectly with my personal directive of respect for others’ time. I’m sure there’s nothing else useful I can add here, other than to write: ‘Read this.’

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