Let’s shatter this illusioned stigma. Authentic vulnerability and transparency are strengths masquerading as weaknesses. And companies too scared to embrace both traits in their content forfeit bona fide user-brand connections for often shallow, misleading engagement tactics that create fleeting relationships.

~ Travis McKnight from, https://alistapart.com/article/the-untapped-power-of-vulnerability-transparency-in-content-strategy/

Simply some evergreen content reminding me that people have been fighting the good fight for a long time against the usual litany of online issue. Well, at least for three years since the article was written. Three years is long, right? I mean it feels like forever since it was 2019.

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