Vulnerability and transparency

Let’s shatter this illusioned stigma. Authentic vulnerability and transparency are strengths masquerading as weaknesses. And companies too scared to embrace both traits in their content forfeit bona fide user-brand connections for often shallow, misleading engagement tactics that create fleeting relationships.

~ Travis McKnight from, https://alistapart.com/article/the-untapped-power-of-vulnerability-transparency-in-content-strategy/

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Simply some evergreen content reminding me that people have been fighting the good fight for a long time against the usual litany of online issue. Well, at least for three years since the article was written. Three years is long, right? I mean it feels like forever since it was 2019.

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