Silent majority

The great biographer Robert Caro once said, “Power doesn’t always corrupt, but power always reveals.” Perhaps the same is true of the most powerful networks in human history.

Social media has not corrupted us, it’s merely revealed who we always were.

~ Mark Manson from,

There’s a lot of good—writing, concepts, anecdote, data—in this article. But the thing that leapt out at me was something I’d already known, but seem to have forgotten… or, if not fully forgotten, I’d failed to connect it to other things in my model of the world: The idea of the silent majority.

About 90% of the people participating on social networks, are not even participating. They’re simply observing. It turns out that the other 10% are the people with extreme views; not “blow stuff up” extreme, but simply more towards the opposing ends of whatever spectrum of views you care to consider.

Two things to consider: First, boy howdy guilty as charged! I’m on Facebook, Instagram and LinkedIn— but the only content I post is related to my projects. I don’t engage with anything, reshare… or even, really, participate unless it’s related to a project. *face palm* Woa! I’m literally a member of the silent majority. Perhaps you are to? If 10 of you are reading, then 9 of you are just like me.

Second, because math! If you look at the stream we all like to say, “it’s endless!” Right. There must be thousands of posts, right? I’ll pause while you do math… right. If there are only thousands of posts for me to see, I’m clearly not seeing all the activity from the millions of people. Sure, some of that is the platform filtering, but I have the feeling that the numbers hold true: If everyone posted a lot we’d have thousands of times more stuff flying around.