Do you have an “ask”?

I don’t always have an “ask.” But when I do, I make it clear and I usually lead with it. This plays out in countless ways, and I’m hoping it’s so obvious that I don’t need to give any examples. Rather, I’ll just go meta:

When you have an ask, is it clear—really clear—in your communication?

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What’s in a title?

Should I write the title first, or last?

Should the title be a clear signpost of what is to come?

…or should the title prepare the reader?

…prime their mental state, jar them out of common trains of thought, give them the first bit of context, …

Should the title be short, or loquacious?

An interrogative or a statement.

Should the tense (present, past, passive, active, …) match, or provide counter-point?

If I practiced by writing 2,509 titles would I be able to write a title for a post on titles?

Could I remove the titles entirely?

Should I remove the titles entirely?

What is my intention for having titles? (Hi Angie!)

Should I have the same intention each time I’m composing a title?

Could the title be revealed last—only after the piece is read?

Email has a subject line; not a title line.

Does a title convey the subject?

…always? …sometimes? …maybe it never should?

Can a subject be a title?

Could a title contain the subject but also serve some as-yet-undiscovered-by-me purpose?

Should a title set the tone?

…create tension? …allude to the subject?

and be short?

Do people judge what I write by the title?

Do people who read a lot of my posts, versus those who are having their first experience, use the titles differently?

Or maybe the title’s primary purpose is to serve as a mental bookmark for the piece after it’s been read?

Wait. What was I going to write about today?

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