But forget business for a minute. Stores are much bigger than that, they’re central to our human existence. The way we shape reality is through storytelling. If we can tell a story about it, that means it exists. And this explains our species’ unique capacity for metaphor…for that is how we turn abstract ideas into stories.
~ Gaping Void
As I mentioned in the meta-interview of me for the Movers Mindset podcast, I love stories and story-telling. But helping others tell their stories is what I enjoy most about the interviews. Everyone is so incredibly different—yes, I too thought that was obvious before I started interviewing people. ;) Some people, I have nothing more to do then press the ‘record’ button. Some people, have something they need to say but it takes hours of conversation to figure that out before I can press ‘record’.
I’ll be candid: The podcast is incredibly painful to create. Until you’ve tried it—I urge you to never try it, by the way—you cannot understand how much time, effort, and money it takes to do it well … did I mention the time? Worse, the more I work on the craft of story-telling, interviewing, and the countless nuances of producing a show. Bottomless, hopeless, endless, thankless, merciless.
But then I randomly listen to an episode from the catalog, one from a while ago that I’ve sort of half-forgotten and I remember why it would be inconceivable to stop this early in the journey.