Professionalism

The essence of professionalism is the focus upon the work and its demands, while we are doing it, to the exclusion of all else. The ancient Spartans schooled themselves to regard the enemy, any enemy, as nameless and faceless. In other words, they believed that if they did their work, no force on Earth could stand against them.

~ Steven Pressfield

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Don’t ship junk

It’s easy to misunderstand the idea of agile and the minimum viable product. We shouldn’t forget that the unspoken rule is: Don’t ship junk. We send a message to the market when we’re in such a hurry that we don’t put in the care and focus needed to do great work.

~ Seth Godin, from Winging it

What Godin is pointing at, I refer to as “being professional.” A professional is someone who understands what he’s talking about, strives be what he’s talking about, and—most importantly—is slightly annoyed by people who are not professional. If non-professional people don’t annoy you (a little bit), you need to recheck your self-assessment. Professionals recognize other professionals (regardless of their respective professions) and professionals prefer to associate with other professionals.

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Resistance

Opinions are strongly divided about Pressfield’s concept of Resistance. And yes, some days I do find myself over in the Resistance-is-bullshit encampment thinking: No, Resistance is not real. It is important and meaningful for me to be spending my time rearranging these deck chairs, polishing this silverware, sorting these shelved books, getting the edge of my lawn just so, tagging and organizing all these blog posts… And then, “Curse you, Resistance!!

For myself, I was years into the act of having a practice before I even thought about its efficacy as a strategy to overcome my own Resistance. Resistance was (and is) a given for me. It wakes up with me. I know I will have to face it every day, and I know it will never diminish or relent or go away.

~ Steven Pressfield from, A Practice and Resistance

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I’ve been looking for a word to replace “professional” in my regular usage. (Please hit reply if you’ve got one.) I’ve given up on changing how others perceive the words I say; People take professional to first refer to getting paid for one’s efforts. But by professional I mean—and this is the way Pressfield uses the word—competent, skilled, assured, and approaching mastery. Steve Martin is talking about that sort of professionalism, not about money, when he says, “be so good they can’t ignore you.”

Why do I care? Because with the concept of getting paid pushed aside, then professionalism can be used as a razor for cutting through resistance. I simply consider my practices (left for another day is the discussion of whether or not it works to have more than one practice) and ask the question: Would a professional do this?

Yes, a professional would take time off for this restorative activity. No, a professional would just ignore these deck chairs. Yes, a professional would spend 3 days writing software tooling so 10 years from now this stuff is still organized and useful. No, a professional would not stoop to that level. Yes, a professional would totally get this part pitch perfect.

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Honka! Honka!

Godin’s writing frequently—it might be fair to say always—attempts to inspire. But from some quarters he is criticized for being too trite; that he speaks in platitudes.

No need to be part of the circus. If you can find a problem and solve it, you can skip the clown car.

~ Seth Godin from, Turtleneck confusion

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Two points: First, the problem with platitudes lies with the listener; if I’ve heard it so often, that it feels like a platitude, then why have I still not yet embodied the lesson? Second, Godin doesn’t get enough credit for his efforts to teach professionalism; and professionalism has nothing to do with getting paid (c.f. Steven Pressfield.)

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Obliged to respond

I recently heard a conversation between Brian Koppelman and Steven Pressfield (circa 2019 in Koppelman’s podcast, The Moment) where Pressfield mentioned a few great things for creatives to remember: Being a professional has nothing to do with getting paid. Resistance is real, it’s myself, and is waiting for me to invite it to stop me. The Muse is real.

The muse really does reward me for being found working. I’ve learned, no matter the work, the muse approves when finding me ready with pen and paper close. But if the muse taps me and I fail to treat the gift appropriately—if I think, “I’ll remember that. I don’t need to write that down.”—then I hear the muse scoff, “we shall see.” We shall see if I remember. And we shall see if the muse waits a bit longer before checking on me again.

That, of course, was the reason for the pen all along: it’s a physical reminder that you are not reading merely to consume the words of others passively, but that you have an obligation to respond.

~ Mandy Brown from, Ways of writing

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I’m realizing that books themselves also need room to sprawl. If I keep them shelved upright, or even more simply stacked flat, they still seem to be squished into submission. When I am able to lay a few of them out, with some room for them to wave their invisible tendrils, they seem to taunt me: go ahead, pick me up! If there’s a tablet or some writing scraps at hand, or garish sticky notes for flagging pages, then it begins to feel like its own room with unfolding conversations. In the end, it’s almost a composition just having the books lying about.

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I am a creative

It’s a good day, any time I can find an excuse to link to A List Apart. This piece doesn’t need an excuse to be linked. Nearly every sentence in it starts with “I am a creative…” and makes it read like some sort of manifesto… or the beginning of a communal incantation at some Creatives Anonymous meeting in a church basement.

I am still 10 times faster than people who are not creative, or people who have only been creative a short while, or people who have only been professionally creative a short while. It’s just that, before I work 10 times as fast as they do, I spend twice as long as they do putting the work off. I am that confident in my ability to do a great job when I put my mind to it. I am that addicted to the adrenaline rush of postponement. I am still that afraid of the jump.

~ Jeffrey Zeldman from, I am a creative.

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That quoted bit isn’t better than several other bits. Rather, I wanted to point to that “addicted to the adrenaline rush of postponement” to say that verily (be sure to read the example use of verily related to aviation) this used to be me. These days I’m addicted to the adrenaline rush of postponing… and then entirely abandoning whatever it was. Also, I am still afraid of the jump.

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Everything is figure-out-able

No matter what challenge or obstacle you face, whether it’s personal, professional, or global, there’s a path ahead. It’s all figure-out-able. you’ll find a way or make a way, if you’re willing to be relentless, stay nimble, and keep taking action. It’s especially useful to remember when things go wrong, because rather than wasting time or energy on the problem, you shift immediately to brainstorming solutions.

~ Marie Forleo

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Professional

This, in one sentence, is the difference between the laborer-for-hire and the entrepreneur. This is the Professional Mindset.

~ Steven Pressfield from, Writing Wednesdays: Tk Ths Job n Shove It

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Pressfield’s example—I’m always assuming you’ve clicked-thru and read—is oversimple: the factory worker. But that laborer-for-hire mindset is real. The shift required is real, and really difficult. Hard like: This is the air I’ve always breathed. …and I want to be a fish, so I need to grow gills, get in the water and learn how to swim in water without seeing the water—in the same way I used to be oblivious to the air. That is to say: Impossible.

Morning friends! How’s the air?!

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Put a price tag on it

Yet that insidious voice keeps whispering. “But this is an opportunity, man! You gotta network. Get out there! Everybody promotes their stuff. Be a pro. Seize the moment, dude!”

One way to look at it is through the prism of money. If someone wants you to do something and the remuneration is “exposure” or “opportunity” … you have answered your own question.

~ Steven Pressfield from, Opportunities Are Bullshit

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It’s important to learn to avoid the siren-call of such “opportunities.” I’m scare-quoting because, as Pressfield points out, they’re not actually opportunities. They are in fact a siren-call attempting to lure your ship onto the rocks. They’re a siren call because the message is exactly what you want to hear: “Your work is good. Your work is valuable. We want you to succeed.”

Actual opportunity sounds different. The message is just off to the side from what you wanted to hear: “What you’re doing is interesting. It makes me think of this thing I’m doing over here. It occurs to me that we might work together on it.” You’re left thinking about some interesting tangential idea. Instead of thinking, (as with the siren-call,) “is this going to be worth it,” you’re thinking, “that’s interesting, I’d like to be involved in that.” Certainly, true opportunities may come with money, but in your own thinking that’s an interesting nice-to-have; but it’s secondary. Take opportunities where the opportunity itself interests you. Don’t take “opportunities” where the potential, down-the-road benefit interests you.

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