In my journey writing thousands of blog posts I’ve developed certain habits and a style. There have been a precious few points where I’ve intentionally made a significant change. I used to lead with the URL followed by the pull-quote, before changing to a more normal style of a quote with a following attribution. At one point I started adding slip addresses, and at another point I started reigning in my use of exclamation marks.
Recently I asked one of my mentors, Jesse, for feedback on some copy, and he made a comment about his personal rule to be very intentional about using the word, “but”. I didn’t think I was overusing it, but [oh no!] I often used it as a conjunction— I often used it as a way to connect two sentences to create a point and counter-point structure— Dammit, Jesse. Now I cannot unsee every “but” as a weasel word. You suck. Thanks for making me better.