Subservient

Only with Substack does anyone perceive creator branding as being subservient to the platform — something that ought to be seen merely as an interchangeable CMS — like that.

~ John Gruber from, Daring Fireball: The Substack Branding and Faux Prestige Trap

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I’ve tried a few different things on Substack. (None of them ever took off, and each of them I subsequently moved to web sites I directly control.) I’ve always felt something was off, and lately I’ve been souring more on the whole platform. This piece by Gruber puts a clear, fine point on what I dislike about Substack.

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Too human?

Here’s the actual thing. Robots: Make incorrect assumptions. Misinterpret clear direction. Claim they know when they don’t. Make mistakes. Lie.

Who else does this all the time? Every single human. Like. Always.

~ Michael Lopp from, Every Single Human. Like. Always.

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This is what makes the LLMs feel different. So far, computers have always been perfect—except when they’re wrong/broken. That’s fundamentally not how people are. LLMs came along and they’re imperfect. Always. Just like people.

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Sometimes I consult for large corporations

So Verizon’s new CEO sent me an email…

Where shall I begin?

First — You can’t simply reply. I get it. It’s hard to have a mailbox on the Internet these days. So many bounces, to deal with (I’m serious.)

Second — So when you go to drag-select, copy and paste that “s.sampath@verizon.com” email address, you discover it’s not what it seems.

Pasting into your email client’s “To” field, you actually create a list of multiple recipients: The first recipient is “s”, then the second is “sampath”, etc—none of which are the email address you meant to copy and paste. So you have to type it into your email client. Not a big deal, but probably enough to stop most people. If they really cared, they’d just give us an

<a href="mailto:s.sampath@verizon.com">s.sampath@verizon.com</a>

and let us just click or touch it, et voila!

Okay, but why can’t we copy and paste? Because in the HTML source in their email, it’s actually:

If you can read HTML, you see there are HTML entities jammed in various places in that email address. I had to lookup the entity &zwnj; — that’s a Zero Width Non-Joining space. Meaning it’s not visible (“zero-width”) and it’s job is to keep whatever is left and right from “joining”… in the sense that complex characters can join to make a glyph— For example: An ‘a’ and ‘e’ can join to make the single character ‘æ’ if your language supports that. (But, of course, English does not have any joining characters at all.) I’m confident this is just an artifact of their bulk-email-sending composer software; it’s common for such things to “defend” an email address in the middle of text from harvesting looking for emails. So this wasn’t maliciousness on Verizon’s part.

Third — …but it’s ironic that, in a message that contains, “It’s not just better service — we are setting a new standard, beginning today,” I have to flip between windows as I retype that email address.

Fourth — Because I’m a level-39 nerd wizard, I do reply to these things. (I mean, I start a new email message addressed to that email address.) And because we (said wizards) are quick to anger and regular Internet users (ie, Sampath) are tasty with ketchup, I send things like this…

I’ll followup when I get my 17.5%.

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And 7 years later?

What does that mean? It means you can write a post that is directed within the network. If you want to get on the radar of a blogger – write about their ideas and reference them. The lowly hyperlink is a connective tissue that creates a network graph between the nodes.

~ Tom Critchlow, from Experiments in Networked Writing

Critchlow wrote that in 2018. 7 years down the road, all the technology (for the web and blogs) works great, it’s easier than ever to blog, and in 14 years / 5,000 posts I’ve never had anyone (an author of something I’ve linked to) reach out to me. I’m not complaining—I don’t blog as a way to fish for connections like that. (I blog as a way of working with the garage door up.)

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Also, how is this the first time I’ve used the tag “Blogging”?

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Infused

How did these trillions of potent proteins, originating in thousands of human bodies, find their way to my son’s blood circulation? What historical, social, and economic conditions enabled this extraordinary exchange of substances?

~ Ben Belek, from Is Donated Blood a Gift or a Commodity?

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There are a slew of interesting questions explored in that piece. The question of “gift or commodity” hadn’t even occurred to me.

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A genuine futurist

With the passing years, I’ve come to recognize that this was Ballard’s true calling—not as a writer of imaginative works, but as a genuine futurist. This is even evident in his novels.

~ Ted Gioia, from How Did a Censored Writer from the 1970s Predict the Future with Such Uncanny Accuracy?

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This is where I admit that I’m not sure if I’ve ever read any of Ballard’s works—although it seems that if I had read them I’d surely remember them?

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Always the horizon

You could see arti­fi­cial intel­li­gence as a kind of fron­tier, then, which moves for­ward as com­put­er­ized machines take over the tasks humans pre­vi­ous­ly had to do them­selves.

~ Colin Marshall, from Isaac Asimov Describes How Artificial Intelligence Will Liberate Humans & Their Creativity: Watch His Last Major Interview (1992)

I prefer the metaphor of the horizon: always just out of reach. But it’s our curiosity to see what’s there which pulls us ever-forward.

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When does it get good?

Those last few reps are the money makers — the best return for your effort you’re going to get, but many people don’t even know they’re possible. My usual stopping point felt like just about the end of the road, but it was actually the beginning of a hidden, hyper-rewarding territory where exceptional results happen.

~ David Cain, from Doing More is Often Easier

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That is a critical life-lesson which I learned through Art du Déplacement. Therein we talk a lot about such things as sharing, being strong to be useful, and community. However, the biggest gains are in the personal development. It’s a journey of growth, yes, but more so it’s a journey of personal discovery. «Allons-y!»

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It’s the messiness

It turned out in retrospect that the messy diversity of the forest had been the source of its resilience. When stresses such as storms, disease, drought, fragile soil, or severe cold struck, a diverse forest with its full array of different species of trees, birds, insects, and animals was far better able to survive and recover. A windstorm that toppled large, old trees would typically spare smaller ones. An insect attack that threatened oaks might leave lindens and hornbeams unaffected. The rigidity and uniformity of the system meant that failures were not small and contained but systemic.

~ Tiago Forte, from Productive Disorder: The Hidden Power of Chaos, Noise, and Randomness

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I’m simply stuck, staring at: “The rigidity […] of the system meant that failures were […] systemic.” I’m filing this under Stuff I Wished I’d Learned 30 Years Ago. I often say that I use systems and structure as a way to multiply my efforts. And that’s true. But I’ve learned that the real reason is that I’m afraid. The big why behind my hyper-organization, maximally-complex systems, and endless aligning of figurative ducks is my desperately trying to control the world around me. With realization comes… the recognition that I have a lot more work to learn to not do.

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Returning

I recently returned from a whole bunch of movement. I was at the annual American Rendezvous event in Somerville MA, followed by taking the Level 2 ADAPT Coach Certification course. Immediately followed by some just-for-fun hard work at Vandrar Hem.

This morning I sat down on the concrete for meditation and it was sublime. 10, 15, or maybe even 20 minutes of simply sitting and breathing. Weeks of continuously have a “next thing” on the schedule every minute of every day is its own type of exhausting. This morning I was recharging via stillness. But completely still (like being totally active) is not the correct state.

What I had failed to cultivate in my recent travels was equanimity.

Too often, equanimity is described as a practice or technique that aims at the production of something – usually a state of stillness. Other proposed aims include a ‘countercultural’ refashioning of the self: eg, ‘to disarm the way we define ourselves in terms of achievements, fame, praise, and what we’re told should make us happy’, as the meditation teacher Christina Feldman and the psychologist Willem Kuyken put it in Mindfulness (2019); or being compassionate and caring instead of discriminatory and judgmental.

~ Michael Uebel, from Equanimity is not stillness – it is a mobility of the mind

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It matters that you notice

Whether you’re a binge-watcher or a doomscroller or some other type of time-bider, the following is probably true for most people reading this: There are things you want to do with your life that you’re not doing. You know these things are worthwhile. You know these things are possible.

~ David Cain, from How to Start Doing the Things You Daydream About

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Cain draws our attention (often in his writing) to the noticing part. That is the really difficult part. If you’re not noticing that there’s a tension in your life, then you’ll surely never change.

Beyond noticing comes relaxing into the feeling. Then deciding whether the tension and the feeling represent something to allow to bloom. And deciding what to let go of to make room for that new growth.

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Long live the indie web, indeed

So, here’s something of a little manifesto or rallying cry:

  • If you only spend your time on Facebook/Twitter/Medium then stream in, stream out – you’re going to get what you ask for. A fleeting set of stories loosely bound.
  • So, spend time in the corners of the web. Subscribe to some newsletters. Bookmark some forums and blogs in your browser and show up regularly. It’s hard, there’s no stream. But you’ll start to find the mom & pop internet not the shopping mall internet.
  • Dabble with your own space. Dabble with your own voice. Own your own platform.
  • But don’t stop there – own your own distribution too! Build a newsletter. Build a messenger bot to alert people to new posts. Build your own stream. Create a shared delusion of showing up regularly.

Long live the indie web.

~ Tom Critchlow, from Indie Blogging & Distribution

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I was a frequent user of the Internet before the web. Today is vastly better than then. The web straight up kicks ass, and the web is not just alive and well, it’s flourishing. If you aren’t seeing great content, you simply haven’t yet figured out where to look for it. Go look. (Right after you go read the above, of course.)

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21 lessons

In this article, I wanted to share some of the many lessons I’ve learned from George over the years and in the process of working on the book with him. His wisdom and example have influenced my life in ways I never could have imagined—I hope these 21 lessons impact you as much as they have impacted me…

~ Ryan Holiday, from 21 Powerful Life Lessons From My Mentor (George Raveling)

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I’m not even quoting a single one, because you should go read them all.

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Memento mori

On a personal level, I have found that keeping reminders of mortality close at hand provides me with the clarity to see what truly matters to me, and the courage necessary to live a life aligned with my values. Because I have, for decades, been asking myself what I would regret if I were to die – and because I made changes in accord with those answers – I live a rich and fulfilling life that I appreciate every day.

~ Joanna Ebenstein from, Reflections on mortality can help you live well now – here’s how

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Hear! Hear! And I’ll keep talking and writing about memento mori.

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A body called life

Adapted from a series of Instagram posts by Weiss, the film blends reenactments, live action and, of course, some exquisite microscopy to explore how his tendency to seek ‘comfort in unusual places’ culminated in his spending up to 16 hours at a time with only single-celled organisms as company.

~ from, A body called life

Watch.

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Professional

He smiled a little. He looked forward, thinking, perhaps about the movie, as if it hadn’t crossed his mind for a long time. Then he grinned and said: “Money job.”

~ Ben Stiller from, Gene Hackman’s Simple Truth

It’s not clear, of course, exactly how Hackman meant for Stiller to take his simply reply. But, having seen The Poseidon Adventure, I’m taking it this way: Hackman is a consummate professional, able to deliver. “You need what done? I can do that.” That’s a professional.

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Connection with Lindsay McMahon

How does a podcast serving millions still make each listener feel personally connected?

Discover why “connection, not perfection” became the north star for one of the world’s most-listened-to language shows.

[Do you ever freak-out thinking about 200,000 people listening?] I think that our vision of the human connection is still so strong inside me, that I think about that. I think about that listener who might feel isolated right now because of language. They’re either living in the US and they’re struggling to get connected in their community, or they’re on a call from Japan to New York and they’re cringing because they think they just said the wrong thing and they’re not building the business relationship.

~ Lindsay McMahon (19:00)

This conversation with Lindsay McMahon explores the strategic structure and guiding values behind one of the most successful podcasts for English language learners. Lindsay discusses how the show’s consistency in structure, length, and tone builds trust and supports learning. The format was intentionally designed from the beginning, and every episode follows a clear template. The recurring message, “connection, not perfection,” drives the brand and resonates deeply with listeners around the world. The show targets global English learners, particularly professionals, and publishes five days a week, delivering a sense of reliability and approachability.

Lindsay shares her team-building strategy, including how co-hosts are hired, trained, and retained. She emphasizes treating podcasting as a business (for example, offering benefits like 401(k) matching), which contributes to long-term team cohesion. The show’s monetization model is also discussed, covering courses, sponsorships, licensing, and Apple+ subscriptions. The team uses lead magnets (like quizzes), and consistent calls to action are embedded in every episode. Additional topics include burnout, managing production buffers, and ambitions to expand into live events and podcast coaching.

Takeaways

Designing a consistent episode format — A deliberate structure supports language learning and creates a predictable listener experience.

“Connection, not perfection” as a guiding principle — Prioritizing human connection over grammatical precision challenges traditional language instruction.

Podcasting as a business, not a hobby — Hiring co-hosts as paid team members ensures accountability and long-term consistency.

Lead magnets drive engagement — Quizzes are particularly effective at converting listeners into email subscribers.

Outlining instead of scripting — Episodes are outlined with teaching goals but intentionally unscripted to maintain spontaneity.

Batch recording and long buffers — Maintaining a three-week content buffer ensures uninterrupted delivery despite emergencies.

Burnout isn’t hypothetical — High-stress periods, like losing a team member, can lead to physical consequences and force reevaluation.

Team chemistry matters — Rapport between co-hosts is essential and carefully considered during hiring.

Being contrarian creates distinction — Challenging industry norms, like overemphasis on perfection, helps define a unique brand identity.

Listener-first thinking — Constant attention is paid to whether the listener is engaged and whether the show is truly serving their needs.

Video is a distribution channel, not a core product — Repurposing podcast audio for YouTube helps reach wider audiences without diluting focus.

Podcasting isn’t the business — The podcast functions as the top of a funnel for a multifaceted language education company.

Seasons don’t make sense for some formats — A continuous delivery model supports learners’ expectations and needs.

In-person events are powerful but resource-heavy — Listener meetups provide deep engagement but require significant logistics.

Launching early provided advantage — Entering the English-as-second-language podcast market in 2013 gave a head start with less competition.

Resources

All Ears English — Main site for the language-learning podcast and its related offerings.

All Ears English YouTube Channel — Video recordings of podcast episodes for additional reach.

Apple Podcasts: All Ears English — To listen, but also if you want to see what they’re doing with Apple+ subscriptions and how that shows up in the Apple player.

Business English from All Ears English — One of the brand’s additional podcasts focused on business-specific English learning.

IELTS Energy Podcast — Show for students preparing for the IELTS exam, also under the All Ears English brand.

OptinMonster — Tool mentioned for generating email opt-ins from website traffic.

Podcast Movement — Mentioned as the location (at the 2024 event in London) of recent discussions on the future of video in podcasting.

(Written with help from Chat-GPT.)

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52 Sundays later

Reading my previous journal entries (as I do every morning) I was surprised to find it’s been only a year since I move my 7 for Sunday weekly email off to its own site. (If you like reading my blog posts, you’ll love reading my weekly email. ;)

It was quite a lot of work, although I’d completely forgotten all about it. What a gift it was to my today-self; yes, the work to move the project making it even better, but more so the delight of being reminded to look back and appreciate the project now.

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