Benefit

The one way to guarantee we don’t benefit from failure—to ensure it is a bad things—is to not learn from it. To continue to try the same things over and over (which is the definition of insanity for a reason). People fail in small ways all the time. But they don’t learn. They don’t listen. They don’t see the problems that failure exposes. It doesn’t make them better.

~ Ryan Holiday

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21 lessons

In this article, I wanted to share some of the many lessons I’ve learned from George over the years and in the process of working on the book with him. His wisdom and example have influenced my life in ways I never could have imagined—I hope these 21 lessons impact you as much as they have impacted me…

~ Ryan Holiday, from 21 Powerful Life Lessons From My Mentor (George Raveling)

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I’m not even quoting a single one, because you should go read them all.

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Memento mori

On a personal level, I have found that keeping reminders of mortality close at hand provides me with the clarity to see what truly matters to me, and the courage necessary to live a life aligned with my values. Because I have, for decades, been asking myself what I would regret if I were to die – and because I made changes in accord with those answers – I live a rich and fulfilling life that I appreciate every day.

~ Joanna Ebenstein from, Reflections on mortality can help you live well now – here’s how

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Hear! Hear! And I’ll keep talking and writing about memento mori.

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A body called life

Adapted from a series of Instagram posts by Weiss, the film blends reenactments, live action and, of course, some exquisite microscopy to explore how his tendency to seek ‘comfort in unusual places’ culminated in his spending up to 16 hours at a time with only single-celled organisms as company.

~ from, A body called life

Watch.

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Professional

He smiled a little. He looked forward, thinking, perhaps about the movie, as if it hadn’t crossed his mind for a long time. Then he grinned and said: “Money job.”

~ Ben Stiller from, Gene Hackman’s Simple Truth

It’s not clear, of course, exactly how Hackman meant for Stiller to take his simply reply. But, having seen The Poseidon Adventure, I’m taking it this way: Hackman is a consummate professional, able to deliver. “You need what done? I can do that.” That’s a professional.

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Tranquility

[Do not disquiet] yourself by running about from place to place. Thrashing around in that way indicates a mind in poor health. In my view, the first sign of a settled mind is that it can stay in one place and spend time with itself.

~ Seneca

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Reminders to myself

What’s the habit that’s give me the most benefit? I’m not certain if it’s journaling or meditation. I have a habit of reviewing previous-years’ journal entries each morning. Reading the one-year-ago entry is enlightening. Reading the 10-years-ago entry often induces vertigo; who was that person?

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Persistence

Consider this mindset:

never in a hurry
never worried
never desperate
never stopping short

As Epictetus once summarized his entire philosophy: Persist and resist. Persist in your efforts. Resist giving in to distraction, discouragement, or disorder.

~ Ryan Holiday

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Just a random walk

This is just one of countless times I’ve strolled this connector-trail. It’s different every time. This time, I was literally arrested mid-stride to snap this.

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The job

A man’s job is to make the world a better place to live in, so far as he is able—always remembering the results will be infinitesimal—and to attend to his own soul.

~ Leroy Percy

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Connection with Lindsay McMahon

How does a podcast serving millions still make each listener feel personally connected?

Discover why “connection, not perfection” became the north star for one of the world’s most-listened-to language shows.

[Do you ever freak-out thinking about 200,000 people listening?] I think that our vision of the human connection is still so strong inside me, that I think about that. I think about that listener who might feel isolated right now because of language. They’re either living in the US and they’re struggling to get connected in their community, or they’re on a call from Japan to New York and they’re cringing because they think they just said the wrong thing and they’re not building the business relationship.

~ Lindsay McMahon (19:00)

This conversation with Lindsay McMahon explores the strategic structure and guiding values behind one of the most successful podcasts for English language learners. Lindsay discusses how the show’s consistency in structure, length, and tone builds trust and supports learning. The format was intentionally designed from the beginning, and every episode follows a clear template. The recurring message, “connection, not perfection,” drives the brand and resonates deeply with listeners around the world. The show targets global English learners, particularly professionals, and publishes five days a week, delivering a sense of reliability and approachability.

Lindsay shares her team-building strategy, including how co-hosts are hired, trained, and retained. She emphasizes treating podcasting as a business (for example, offering benefits like 401(k) matching), which contributes to long-term team cohesion. The show’s monetization model is also discussed, covering courses, sponsorships, licensing, and Apple+ subscriptions. The team uses lead magnets (like quizzes), and consistent calls to action are embedded in every episode. Additional topics include burnout, managing production buffers, and ambitions to expand into live events and podcast coaching.

Takeaways

Designing a consistent episode format — A deliberate structure supports language learning and creates a predictable listener experience.

“Connection, not perfection” as a guiding principle — Prioritizing human connection over grammatical precision challenges traditional language instruction.

Podcasting as a business, not a hobby — Hiring co-hosts as paid team members ensures accountability and long-term consistency.

Lead magnets drive engagement — Quizzes are particularly effective at converting listeners into email subscribers.

Outlining instead of scripting — Episodes are outlined with teaching goals but intentionally unscripted to maintain spontaneity.

Batch recording and long buffers — Maintaining a three-week content buffer ensures uninterrupted delivery despite emergencies.

Burnout isn’t hypothetical — High-stress periods, like losing a team member, can lead to physical consequences and force reevaluation.

Team chemistry matters — Rapport between co-hosts is essential and carefully considered during hiring.

Being contrarian creates distinction — Challenging industry norms, like overemphasis on perfection, helps define a unique brand identity.

Listener-first thinking — Constant attention is paid to whether the listener is engaged and whether the show is truly serving their needs.

Video is a distribution channel, not a core product — Repurposing podcast audio for YouTube helps reach wider audiences without diluting focus.

Podcasting isn’t the business — The podcast functions as the top of a funnel for a multifaceted language education company.

Seasons don’t make sense for some formats — A continuous delivery model supports learners’ expectations and needs.

In-person events are powerful but resource-heavy — Listener meetups provide deep engagement but require significant logistics.

Launching early provided advantage — Entering the English-as-second-language podcast market in 2013 gave a head start with less competition.

Resources

All Ears English — Main site for the language-learning podcast and its related offerings.

All Ears English YouTube Channel — Video recordings of podcast episodes for additional reach.

Apple Podcasts: All Ears English — To listen, but also if you want to see what they’re doing with Apple+ subscriptions and how that shows up in the Apple player.

Business English from All Ears English — One of the brand’s additional podcasts focused on business-specific English learning.

IELTS Energy Podcast — Show for students preparing for the IELTS exam, also under the All Ears English brand.

OptinMonster — Tool mentioned for generating email opt-ins from website traffic.

Podcast Movement — Mentioned as the location (at the 2024 event in London) of recent discussions on the future of video in podcasting.

(Written with help from Chat-GPT.)

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52 Sundays later

Reading my previous journal entries (as I do every morning) I was surprised to find it’s been only a year since I move my 7 for Sunday weekly email off to its own site. (If you like reading my blog posts, you’ll love reading my weekly email. ;)

It was quite a lot of work, although I’d completely forgotten all about it. What a gift it was to my today-self; yes, the work to move the project making it even better, but more so the delight of being reminded to look back and appreciate the project now.

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Prime time

Things were quiet the morning after coaching and volunteering at the 2025 Move NYC event. Coffee. Chill morning air. Sun rising through the trees. A snapshot to remind myself that sometimes I do get the rare privilege to be able to literally address the sun with sun salutations. And although I can stare at anything while meditating, when I find moss-covered balanced stones also in the direction of the rising sun… sublime. Thanks Ruby and Jesse!

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Faith with Cassian Bellino

What happens when faith, logic, and vulnerability collide in a personal search for truth?

Cassian Bellino has turned personal doubt into a public quest for answers interviewing scholars about Christianity.

I think just, over time, you really understand that God invites these questions because He doesn’t want us to live blindly or have blind faith.

~ Cassian Bellino (36:55)

The conversation explores the origin and evolution of Cassian’s podcast, Biblically Speaking, focused on asking scholars direct, often difficult questions about Christianity. It begins with her internal conflict—wanting to live as a Christian while not fully understanding or agreeing with the faith—and follows her decision to start a podcast to resolve those doubts through dialogue. Cassian’s podcast is a place for intellectual exploration, built from personal curiosity and a desire for logical clarity rather than blind faith.

The discussion touches on content strategy, emotional challenges, and the mechanics of sustaining a solo creative endeavor. Cassian recounts her journey through building community platforms, hiring coaches, learning software systems, and dealing with burnout. Marketing, guest outreach, and pre-call preparation processes are shared in detail, alongside reflections on episodes that felt like failures but later proved meaningful to listeners. Throughout, the conversation centers on the power of asking questions and trusting intuition to guide the creative process.

Takeaways

Starting with doubt — A podcast was born from unresolved questions about faith and a desire for logical understanding.

Living authentically — The tension between personal beliefs and behavior pushed a transformation toward integrity.

Faith as inquiry — Rather than blind acceptance, the creator invites and pursues questions to deepen belief.

Community encouragement — Support from family and friends played a pivotal role in catalyzing the podcast’s launch.

No formal training — The project began without vision, planning, or marketing infrastructure, yet succeeded organically.

Scholarly access — Professors were invited via public contact information, creating opportunities for deep conversations.

Iterative development — The podcast and related projects grew through trial, error, and continuous refinement.

Strategic pivoting — Several initiatives were launched and later shut down based on response and sustainability.

Emotional cycles — Creative highs and lows are acknowledged as normal and are met with grace and reflection.

Guest preparation — Pre-calls, topic selection, and clear expectations ensure productive and respectful interviews.

Mismatch recovery — A seemingly misaligned episode later proved invaluable to a listener, showing the value of publishing anyway.

Platform building — Tools like Go High Level, automated funnels, and lead magnets were adopted through hands-on experience.

Future expansion — Plans include more complex episodes with multiple guests and potential sponsorship monetization.

Audience insights — The content resonates strongly with stay-at-home mothers and reflective older men.

Constructive doubt — A major theme is that God welcomes questions and wants people to understand their faith deeply.

Resources

bibspeak.com — The Biblically Speaking podcast’s official website, with guides and merchandise for its audience.

@thisisbiblicallyspeaking — Instagram

@thisisbiblicallyspeaking (TikTok) — TikTok

Biblically Speaking Podcast — YouTube

Go High Level — Platform used for building funnels, automating email, and managing community outreach.

intro.co — Platform used to connect with podcasting coaches and mentors.

testimonial.to — Tool for collecting and displaying user testimonials.

The Hansel and Gretel Code — Curtis Cates’s podcast mentioned by Craig that explores intuitive storytelling (particularly episode 31, The Power of Plan B.)

David Wasicki — Podcast coach mentioned by Cassian, who provided guidance on branding and emotional support.

(Written with help from Chat-GPT.)

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