Only with Substack does anyone perceive creator branding as being subservient to the platform — something that ought to be seen merely as an interchangeable CMS — like that.

~ John Gruber from, Daring Fireball: The Substack Branding and Faux Prestige Trap

I’ve tried a few different things on Substack. (None of them ever took off, and each of them I subsequently moved to web sites I directly control.) I’ve always felt something was off, and lately I’ve been souring more on the whole platform. This piece by Gruber puts a clear, fine point on what I dislike about Substack.

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