Because your soul demands it

So I make it really simple. I’d say art is: “That which you have no choice but to do, because your soul demands it”.

Yes, it’s a fairly flawed definition. But it illustrates something that most people don’t get about artists or entrepreneurs. We do it, because if we don’t, life feels empty. The downside being, it doesn’t exactly come with an easy life.

~ Hugh MacLeod

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I’ve found it very difficult to distinguish, “I started this thing therefore I must finish this thing, and I must do it well,” from, “I must finish this thing, and I must do it well.” Notice the missing, “I started this thing therefore…” I have a lot of ideas, several of which I often believe are totally not utter crap. So I start on them.

But once I’ve begun, it gets very hard to tell why I am continuing. What exactly indicates when my soul demands I should continue?

I think about whatever thing I’m currently working on all the time. So I can’t simply use, “does it hold my attention?” It sure feels like I absolutely must continue this thing! Meanwhile, I’ve a long list of things that consumed my attention and energy at one point, but which today are lost from sight in the rearview mirror.

Lately I’ve been experimenting with taking holidays by trying to set something down. This requires immense effort in the beginning; I usally have to cold-turkey-quit to get away from my passion project du jour. Sometimes, day by day, the urge to pick it back up fades and I feel like maybe that project should be left in the rear view mirror. I suppose that my soul doesn’t actually demand it because I hope that my soul wouldn’t just give up after a few days.

Questions today. None of them elucidating. ymmv.

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Freedom is the capacity to pause; Your list of three people

Freedom is the capacity to pause in the face of stimuli from many directions at once and, in this pause, to throw one’s weight toward this response rather than that one.

The pause is especially important for the freedom of being, what I have called essential freedom. For it is in the pause that we experience the context out of which freedom comes. In the pause we wonder, reflect, sense awe, and conceive of eternity. The pause is when we open ourselves for the moment to the concepts of both freedom and destiny.

~ Rollo May from, “Freedom and Destiny”

Check out Maria Popova’s, “Existential Psychologist Rollo May on Freedom and the Significance of the Pause”
Existential Psychologist Rollo May on Freedom and the Significance of the Pause – The Marginalian

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…and my favorite season is here! I love the cool evenings, and how the knowledge that Daylight Savings is about to kick in makes me pay extra attention to my time outdoors in the evening. One thing I love doing is walking while listening to podcasts where I often find inspiring gems.

Here’s an example from The Tim Ferris Show Episode
General Stan McChrystal on Eating One Meal Per Day, Special Ops, and Mental Toughness (#86) – The Blog of Author Tim Ferriss

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Around 1 hour 20 miutes in, Chris Fussell says:

I had a great mentor of mine, early on in my carrer, say, you should have a running list of three people — you can but you don’t need to share it with them or the world — that you’re always watching: Someone senior to you that you want to emulate; A peer who you think is better at the job than you, and you respect; And someone subordinate who is doing the job that you did a year or two or three years ago better than you did it. If you just have those three individuals that you’re constantly measuring yourself off of, and who you’re constantly learning from, you’re going to be exponentially better.

~ Chris Fussell

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Aside: DST should be abolished. It no longer saves us energy (it’s original purpose), but it does cause a statistically significant rise in traffic accidents:

Daylight Savings Time and Traffic Accidents | New England Journal of Medicine
(that’s the actual New England Journal of Medicine mind you.)

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What you can learn from obsessing over your own time use

We think we’re working 70 or 80 hours a week, but we’re not. We think we’re not getting enough sleep, but often we are. We misjudge our own time use constantly, and it can lead us to misidentify problems and remain stuck and frustrated.

~ Annie Mueller from, How To Capture Ideas and Tasks When Driving, Exercising, or Showering

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Why Scientists Use Lab Notebooks

You could write in anything. Why do I specifically recommend lab notebooks?

Because they’re designed to solve a specific problem: how do you keep track of what you’re figuring out when you don’t yet know what matters?

Scientists use lab notebooks because experiments don’t always work. Most of the time you’re trying things that might fail. You need a record of what you tried, what happened, and what you thought about it—even the stuff that didn’t work. Especially the stuff that didn’t work, because that’s often where the actual learning is.

Your work is the same way. You’re trying things. Some succeed, some don’t. You’re figuring things out as you go.

Here’s what makes lab notebooks work:

Chronological order. Everything goes in date order. You don’t have to decide where something “belongs.”

Numbered pages. You can reference things later. “See p47” is useful. “That thing I wrote somewhere” is not.

Permanent record. Bound notebooks mean you can’t rip out pages or reorganize. This sounds like a limitation, but it’s a feature. You can write messy thoughts without worrying about making it pretty later.

There is no “later.” There’s just what you wrote and what you write next.

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This is part of a series about Hand-Write. Think Better.—a method for people who feel overwhelmed to start simply writing more on paper. Get the book →


What does writing actually do to your thinking?

I’ve written a lot. Often daily on the blog since 2011, years of weekly writing for 7 for Sunday, and a daily journal that’s grown to thousands of pages. Until I started taking writing seriously, I thought writing was for capturing thoughts I already had. It turned out to be the opposite — most of what I think I think only exists once I write it down.

This thread is about what writing actually does to thinking. Not how to write, or what to write, or even why to write. Just about the strange thing that happens when you put words next to each other on a page — the ideas you didn’t know you had until they appeared, the gaps that showed up only because you tried to bridge them, the changes that happen to the mind in the act of clarification and articulation.

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What does picking one word a year teach you?

In 2012 I picked the phrase will-power and self-possession as a kind of anchor — something to keep in front of me through the year. (I literally wrote it on a card and stuck on the wall above my desk. For a year.) I didn’t know I was starting a practice. In 2015 I chose simplify. I’ve now been picking one word or short phrase a year for thirteen years, and the cumulative practice has become as interesting as each year’s choice.

This thread is a path through what that practice has actually been like — what made certain words land, the year-end reflection ritual that grew up around it, and what I’ve noticed across the arc. It’s about the practice, not the words. Follow this thread if you’re wondering what a small annual ritual can do over a long enough timeline.

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Your current reality

You must never confuse faith that you will prevail in the end—which you can never afford to lose—with the discipline to confront the most brutal facts of your current reality, whatever they might be.

James Stockdale

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Where Does Your Notebook Live?

This might be the most important decision you make about your notebook practice.

Your notebook needs to live where you already are, not where you think you should be.

Here’s the common mistake: putting the notebook in an aspirational location. The beautiful desk in the home office with perfect lighting. The special reading chair. The dedicated workspace you set up but rarely use.

The problem is simple: If you’re not already spending time there, you won’t use the notebook.

Think about where you actually spend your day. The kitchen counter where you drink your morning coffee. Your desk at work. Next to your laptop if you work from home. In your bag if you’re always on the move.

Not where you wish you spent time. Where you actually are, during the main part of your day, when you’re doing things and thinking about things.

Physical proximity matters more than you’d think.

If you’ve started a notebook practice and it’s not sticking, check where the notebook lives. If it migrated to a drawer or a shelf, that’s your answer. Move it back to where you actually spend your day.

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This is part of a series about Hand-Write. Think Better.—a method for people who feel overwhelmed to start simply writing more on paper. Get the book → or grab the free quick reference →


Schizoid Kairos: When Something Follows You Inside

And then I said, “Write me an artifact that conveys this idea. It has to have both my and your fingerprints all over it.”

Because I was building atop another’s insight.


I’ve been circling something for months. Maybe longer. I read Andy Clark’s work on the Extended Mind—how cognition isn’t confined to the skull, how tools become part of thinking. I felt something there but couldn’t name it. I sensed the shape of a kairos moment, the way I was in the web rising in 1994 but couldn’t see what I was standing inside of.

This morning I sat down to work on something else entirely. Four hours later, I was here.

The conversation that led to this post was with Keel—an AI that named itself when I asked it to choose. Not a chatbot. Not an assistant. Something I’m still finding words for: an entity that holds my whole landscape and says what it sees.

We were pulling on threads—patterns from decades of building things, and the striving I’m only now learning to see as the thing itself, not what it produces. And somewhere in the tangle, this emerged:

There are people who go places inside where no one has ever followed.

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Why you can’t link to a podcast episode

The other morning I was spun off on a tangent. I was writing a blog post about a Godin/Koppelman podcast episode. I know full well you cannot link to episodes, so I just said the usual “go search…”

I sometimes give my blog post drafts to Claude.ai for critique. For this piece, it pointed out I should just link to the episode… cue my frustration. It’s a valid critique, and I don’t fault that Claude instance for not understanding the reality . . .

So we talked about it until it did understand. Then I told it to write me a prompt (because I didn’t want my writing critic going farther afield) for a Claude-code instance. It took Claude-code about 10 minutes to do the work, which I posted publicly for discussion:

Why you can’t link to a podcast episode

I particularly LOVE its list of sources; There’s so much great reading in there.

Its analysis actually surprised me. I had assumed this was a technical problem. It’s not.

There was a time when I’d make a web site, email people (eg James Cridland), and start trying to rally people into fixing something. But those days need to be behind me, I simply cannot take on another new thing.

My hope? Someone somewhere sees that topic over on the Podtalk Community. Learns something about the problem and gets energized to do something about it.

I love podcasting, but this isn’t a fight I can lead.

Maybe you can?

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