Naming your audience

I recently had a conversation with someone while recording an episode of Podtalk. They mentioned the importance of naming our audience in the early moments of a podcast episode. An example they gave is: “Do you feel like a square peg trying to fit in a round hole? This podcast is for you.” (If you’re curious about this idea in the context of podcasting see, Naming our audiences.)

This idea was a quake moment for me. Because in order to name my audience—to literally say it, briefly, in a way that someone identifies with… Well, first I have to know who my audience is. I’m well aware one should know “who’s it for?” (If I just want to fiddle in my workshop, whatever-it-is can certainly just be, “it’s for me.”) It’s easy to know “who it’s for?” and to be able to talk about that when asked. It is vastly harder to name the audience, succinctly, in way a that connects with people.

Connection is precious. We can, and must, find ways to be so clear, and so vivid, that people literally feel a reaction when we name our audience. It’d be better if you heard me say this, but what happens when you read…

Are you the curious sort who leans in to find joy in learning and self-awareness? Terrific. You’re in the right place. Know anyone else who should be here too?