Social Networks

Within, not across →

Published June 5  ·  All posts on Jun 5  ·  

Claude and I discussed it, and my theory (Claude is giving me full credit) is an LLM of this sort is not a communications medium at all. There’s no way for a human to put a new idea directly into it and no way to send that message to another human. Instead, my take is that Claude brings us everything it knows, and that its function is to help us go within, not across.

~ Seth Godin, from Across and within | Seth’s Blog

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A slightly longer than usual blog post from Godin making the interesting point differentiating across time, versus across space (just normal space, not outer space.) I know I find “talking” with LLMs very helpful for various reasons. I think the biggest is that it is (or at least “feels like”) one-on-one communication; It’s very much not social media where I always feel like I’m serving corporate masters by making grist for their mills.

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Difficult is not easy →

Published April 17  ·  All posts on Apr 17  ·  

When companies face real competitors, then some enshittificatory gambits are unprofitable, because they’ll drive your users to competing platforms. That’s why Zuckerberg bought Instagram: he had been turning the screws on Facebook users, and when Instagram came along, millions of those users decided that they hated Zuck more than they loved their friends and so they swallowed the switching costs and defected to Instagram. In an ill-advised middle-of-the-night memo to his CFO, Zuck defended spending $1b on Instagram on the grounds that it would recapture those Facebook escapees.

~ Cory Doctorow, from Pluralistic: Enshittification isn’t caused by venture capital (20 Jan 2025)

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There’s a lot of value in being able to just hop onto some platform and do what you need or want to do: easily organize a group of friends, say, while not having everyone know where your baby shower will be. It turns out that building complex systems is difficult, not easy. Any time you find something is easy to do (using some piece of technology) first, marvel at that. Because doing the difficult work of building that whatever-it-is enables the other things you want to do to seem to be easy.

And the second thing should do it think about why would anyone want to do all that difficult work and perhaps you should (at least sometimes) just directly do that difficult work yourself.

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Squeezed →

Published March 14, 2025  ·  All posts on Mar 14  ·  ,

Being quiet and slowly building mastery and expertise doesn’t pay off much at first. So many creatives must make a calculation: Do I want the short term, could-go-viral-at-any-second thrill of being a vocal expert in my field? Or am I more content playing the long game? More people are incentivized to choose the former — and it’s getting crowded in here.

~ Sean Blanda, from The Creative World’s Bullshit Industrial Complex

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This is closely related to the bit the other day from Offerman. In fact, it’s closely related to anyone’s journey of self-discovery. It is directly related, and critically important, for creatives to understand the trap of the idea of there being a possible short-term payoff. There is no short-term payoff. It exists, in the same sense that car accidents exist: Yes, but we don’t hope for that. We don’t set out trying for that.

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Regular contact →

Published January 28, 2025  ·  All posts on Jan 28

Another big hurdle is the time and effort it takes to schedule a gathering. In recent decades, participation in groups that allow friends to meet up easily—such as unions, civic clubs, and religious congregations—has dwindled. “One of the really great things about these institutions is they regularize contact,” Cox told me. “You’re there at the same time or for the same kind of meetings … with shared values and expectations for behavior. So it really takes a lot of the work off the plate of the individual.”

~ Olga Khazan, from The Friendship Paradox

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I’ve often thought about social things I could do to encourage bumping into more potential friends. But I have the cart before the horse: We used to have social things we simply did for the sake of those things, and it just happened that we ended up with a lot of friends (of various degrees of closeness.) It doesn’t work to seek friends by trying to hack which social things to do.

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It’s nuanced →

Published January 4, 2025  ·  All posts on Jan 4  ·  

That’s why people stay behind – not because they lack perspective, or self-discipline, or because their dopamine loops have been hacked by evil techbro sorcerers who used Big Data to fashion history’s first functional mind-control ray. They are locked in by real, material things.

~ Cory Doctorow, from Enshittification isn’t caused by venture capital

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There are many things I deeply appreciate and enjoy about the way I do short-form blogging. But one thing I am aware is missing, is more-considered analyses. I do believe that federated systems are the way to keep things from getting completely out of control—as they are today with the big platforms and their enormous machinery behind the scenes. But that belief of mine remains stymied by the reality of how people and communities actually work in real life.

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Until there’s nothing else →

Published November 24, 2024  ·  All posts on Nov 24  ·  

Jokes are fine. But not every reply chain or comment thread needs to become a place to try new bits for a never-to-be-performed standup routine.

~ Nick Heer, from Letting the Joke Overtake the Source Material

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Go read! Also, this reminds of another insight about sarcasm: You don’t say.

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Publishing while maintaining perspective →

Published November 3, 2024  ·  All posts on Nov 3  ·  

This is perhaps the greatest conundrum of our current technological era: the desperate need to connect with one another, because it is our only hope of survival; combined with the fact that nearly all the means of connection available to us are deeply—possibly irredeemably—fucked. Syndication, as I am currently experimenting with it, is then an effort to try and navigate that terrain, to find some productive way to play in the outskirts, to let the work out into the world while (hopefully) minimizing the misery that is reflected back.

~ Mandy Brown, from A peasant woodland

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Yes, to everything from Brown (and not just this particular piece.) Beautiful thoughts therein around why one should “publish own site, syndicate elsewhere (POSSE)”—my methodology since the beginning.

Unfortunately, the Internet went from “publishing your own stuff is difficult”, straight to “it’s easy to publish on platforms other people control.” To this day, it is still quite difficult to get your own domain name and begin publishing in a way that you control your own content. Worse, we went from people discovered and read your stuff (back in the “publishing your own stuff is difficult” era) to the now where no one can find or read your stuff regardless where you publish it (unless you pay money to the platform brunch-lords.)

Fortunately, if you have a little bit of time and a little bit of curiosity, you can still find everything that people are publishing.

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Room →

Published July 3, 2024  ·  All posts on Jul 3  ·  

Giving yourself the time and sapce to think and feel is crucial to your existence. Personhood requires encapsulation. You have to find a way to be yourself before you can share yourself.

~ Jaron Lanier

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Branded →

Published March 31, 2024  ·  All posts on Mar 31  ·  

It’s sublime that the little word “brand,” which we toss about so lightly these days, has definitions that are horrific when juxtaposed: A type of product manufactured by a particular company under a particular name, and an identifying mark burned on livestock or criminals or slaves with a branding iron.

The internet has made it so that no matter who you are or what you do — from 9-to-5 middle managers to astronauts to housecleaners — you cannot escape the tyranny of the personal brand. For some, it looks like updating your LinkedIn connections whenever you get promoted; for others, it’s asking customers to give you five stars on Google Reviews; for still more, it’s crafting an engaging-but-authentic persona on Instagram. And for people who hope to publish a bestseller or release a hit record, it’s “building a platform” so that execs can use your existing audience to justify the costs of signing a new artist.

~ Rebecca Jennings from, Everyone’s a sellout now

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No one has to go in for being personally branded (in the marketing sense. And it should go without saying, but I will anyway, that no living thing should ever be branded in the physical assault and torture sense.) Everywhere, I do my best to show up just as me.

I don’t try to ram everything down everyone’s throat. I don’t need a personal brand, because I’m not selling myself—I’m not marketing me. Anyone, across everything I do, can easily figure out how to engage with whatever it is that I create, and if that involves paying me, that’s easy enough to figure out. I’m just working with the garage door up. Hi, I’m Craig. This is what I did yesterday, do in general, or am doing today.

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Diverse, distributed and interesting →

Published March 8, 2024  ·  All posts on Mar 8  ·  

A small platform—like a family restaurant, or an indie bookstore—can be run by a small group of passionate people. Possibly, it can even be run by one person. Things are too big, when they get big enough that everything needs to be normalized (specified, rules based, flow charted, committee decided and charted.)

The future of the internet that most excites me is also, in many ways, a snapshot of its past. It’s a place where the Neil Gaiman’s of the world don’t need to feed their thoughts into an engagement engine, but can instead put out a virtual shingle on their own small patch of cyberspace and attract and build a more intimate community of like-minded travelers. This doesn’t necessitate a blog — podcasts, newsletters, and video series have emerged as equally engaging mediums for independent media production. The key is a communication landscape that is much more diverse and distributed and interesting than what we see when everyone is using the same two or three social apps.

~ Cal Newport from, Neil Gaiman’s Radical Vision for the Future of the Internet

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It comes down to engagement versus contribution. A large platform is one where engagement is rewarded (time spent on the platform, ads viewed, affiliate links followed, likes given, etc.) and a small platform is one where contribution is rewarded. What makes small platforms and spaces potentially great is that everyone’s contribution can be seen. “I see what you did there,” is both how culture is created and how cultural norms are enforced.

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