A phrase for 2025

2025? Inconceivable! Still, it’s time to settle on my yearly touch phrase for 2025.

SERENITY

In 2012 I began selecting a phrase or word to use as a guide. David Bourne pointed out there’s a word for that: Cynosure.

When I picked the phrase in 2012, I didn’t imagine it would become a yearly ritual. It required significant reading through my journals to realize I even had chosen cynosures for 2012 and 2015. Over the years I’ve used the following:

2012 – Will-power and self-possession
2015 – simplify
2017 – “A dream is just a dream. A goal is a plan and a deadline.” ~ unknown
2018 – hell yes! or, NO.
2019 – NO.
2020 – get less done
2021 – festina lente
2022 – choose wisely
2023 – choose today
2024 – HUMILITY

There are echoes. For example 2022’s is effectively a refinement of 2012’s. And there’s an over-arching story of simplification and increasing self-awareness. What more could I ask for?

Mostly I use these cynosures in my journaling. I generally end each entry by writing it, followed by memento mori. Here’s the end of 2024…

I’m obviously reminding myself of these ideas. I’m also preparing for my certain death. I will one day write a final journal entry, and it would be fitting to have “memento mori” be my final journaled words.

My choice for 2025 is meant to be aspirational. In some journal entries in December I was writing about themes I might seek more of in the new year; Tranquility, contentment, or perhaps gratitude? Serenity won out because I’d like to maintain my serenity, at all times. Even when active. Even in the midst of chaos.

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Benevolence

Benevolence and self-direction (described below) are usually near the top of the values we all share. Each of us also has an internal hierarchy of values, where we rank our values based on those we find extremely important to those that don’t really motivate us at all.

~ Chris Bailey, from There are just 10 basic values

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Benevolence—in my opinion—only pops up on our radar once we have enough time, energy and resources. Whether or not it’s clear in that moment, that’s because we, for the first time, manage an honest look back and actually realize all the places where we’ve received help from others. So that’s nice for ourselves, but also for the entire human race.

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Hey, pay attention

I have a routine with my journaling. Over time, that routine has changed a lot and I’m sure it will evolve farther. Currently, I start a clean A5-sized face of a page for each day. I do not read the previous day’s entry; I’m never trying to continue where I left off in my thinking as I journal. No, the journal is simply a place for me to talk to my future self. Here’s why I did that thing I did. Here’s this really great idea… but I’m letting go of it, and writing it down hoping future-me gets a chuckle at the dumb idea I was wise to drop. Sometimes I record really big wins. Sometimes I record really big losses. A wedding! A birth! A death! But mostly, I’m just capturing how I feel, why I feel, what I think, why I think, … Sometimes I spend hours painstakingly handwriting long texts. Sometimes it’s just 60-seconds and a bulleted list. Vanishingly rare is a sketch. Occasionally a flourish of colored-penciling. There are often inset headings in block letters at the sides as signposts—first instance of this, last instance of that.

It helps me pay attention to my life.

~ Austin Kleon from, https://austinkleon.com/2018/02/20/what-is-the-point-of-keeping-a-diary/

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Yes, there’s much paying of attention to my life that happens in the writing.

But the true wizardry is in the years-later rereading.

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Cogito

I don’t think ego is good or bad, it simply is. What matters (to me) is what I do, and what I do with my ego. Do I project my ego out onto the world (the way one can project a film onto a live scene in daylight: You can see the original people and things, but the film adds color and shape and, possibly, changes one’s perceptions) and examine and evaluate others colored by my own ego? …or do I try to go deeper and imagine what others might actually be experiencing, what their ego might be like?

Foremost, you must make a decision about your ego.

~ Paul Niquette from, http://www.niquette.com/books/softword/part8.htm

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That insanely deep dive by Niquette is a refreshingly self-aware attempt at proving who should be given credit for inventing the word “software”. The part I’ve linked, isn’t even the last part. I found myself reading and knowing there was a time when I could easily have fed my ego in such a protracted journey— but I don’t think I would have been able (back at that time) to do the self-aware zoom-out that Niquette attempts. Possibly interesting to you; Definitely the sort of thing I find myself mulling over these days.

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Your attention, please

I’ve a strong drive to seek attention. I’ve a desire to be seen as clever. Being clever isn’t the problem; The desire is the problem. Being clever is, sometimes, just the right ingredient to help someone solve a problem. But more often than not, being clever is not helpful.

It’s becoming increasingly clear to me that my work is really about attentional design.

Becoming aware of attention. Shaping and directing it. Shifting its quality and inner experience. Leveraging it to produce work of real value.

~ Tiago Forte from, https://fortelabs.com/blog/the-topology-of-attention/

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Magic happens when I’m able to cleave the attention-seeking from the useful clever. When I’m able to remove stressors (stressors which invariably are of my own creation) then I’m free to frolic and create. Exhaustion can be a limit. Day-dreaming can be a limit if in excess. But ruminating is a certain road to ruin, every time. I regularly need to aim my attention inward: What specifically am I ruminating about? …and how, surgically, can I cut that out?

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Eyebrow raised. Chuckle stifled.

Once I learned how to be a good sport, I began to appreciate getting my delusions busted as the target of a well played, real life, condescending Wonka. I’m too often condescending, and being the recipient is potent medicine.

It is to my great pleasure that such a fine example of 18th-century punking is related to typography.

~ Martin McClellan from https://www.mcsweeneys.net/articles/caslon-baskerville-and-franklin-revolutionary-types

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Typography is a field which I find intriguing. People spent tremendous time and effort understanding readability and utility of little bits of lead type, printing presses, and optimizing everything. I find it sublime that someone so into type (go read the essay) was so oblivious about something they held so dear. Yes, do tell me more about that typography minutiae.

At which point I began doing that sort of squinting, glancing side to side, I’m feeling suspicious thing. I’m not a typography nerd, but there are a couple other fields where I could probably use a good punk’ing.

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Make the time

Nine years ago (journaling for the win!) I went from zero to rock-climbing in just a few weeks in preparation for a spontaneous, multi-week trip to Colorado. I was staring at my calendar leading up to the trip, and trying to imagine how I’d empty the weeks; how would I stop doing all these things that I do every day to make room for being away.

So I started chopping. This was the turning point where I started getting clear about what I was allowing into my life. First I figured out how to work ahead, or push off work—that’s the usual thing to do in preparation for going away. But then I unsubscribed from countless emails to avoid them piling up, then I unsubscribed from notifications from various services, then I entirely dropped services, and then I started getting intentional about what I was gathering to engage with.

How can I get more cultured / interested in things? I constantly feel I am missing out on conversations as I just don’t have any drive towards joining in. Everything looks meh.

~ Gavin Leech from, https://www.gleech.org/hype

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All of my efforts to “make time” over the last nine years have made me realize that I clearly do not have the problem Leech is discussing. I have the other problem. I seem to already be naturally doing all the things he suggests. And I’ve no idea how to stop doing any of that stuff.

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Self study

Useless to possess an obedient mind unless one profits to the furthest possible degree by its obedience. A prolonged primary course of study is indicated. Now as to what this course of study should be there cannot be any question; there never has been any question. All the sensible people of all ages are agreed upon it. And it is not literature, nor is it any other art, nor is it history, nor is it any science. It is the study of one’s self. man, know thyself.

~ Arnold Bennett

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I did not see that coming

I struggle a lot with processes. I struggle with not implementing all of the processes I imagine. I struggle with gauging if some process will have the desired outcome. I struggle with deciding if I’m fascinated with the process, with the outcome, or simply with novelty in itself. I struggle with knowing when to abandon a process; for something I do which had clear benefits in the past, but isn’t moving me forward right now, how long do I stick with that?

Humans have invented all sorts of practices like this, and their purpose is simply to put your mind somewhere outside of your normal, habitual ways of seeing, and discover what you come back with.

Nobody knows quite what insights and paradigm shifts will be produced by doing these practices, which is exactly why you do them.

~ David Cain from, https://www.raptitude.com/2022/12/you-need-to-see-things-differently-to-do-things-differently/

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Over the years I’ve come to terms with my struggles. That’s just the way it is (for me.) Year by year I find I’m increasingly okay with tossing stuff (figuratively and literally.) “Is this working?” seems too dumb to be useful, and yet it cuts as well as Occam’s Razor. Today, I’m downright comfortable with leaving many ideas and opportunities unexplored. “Life moves pretty fast.

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