Your attention, please

I’ve a strong drive to seek attention. I’ve a desire to be seen as clever. Being clever isn’t the problem; The desire is the problem. Being clever is, sometimes, just the right ingredient to help someone solve a problem. But more often than not, being clever is not helpful.

It’s becoming increasingly clear to me that my work is really about attentional design.

Becoming aware of attention. Shaping and directing it. Shifting its quality and inner experience. Leveraging it to produce work of real value.

~ Tiago Forte from,


Magic happens when I’m able to cleave the attention-seeking from the useful clever. When I’m able to remove stressors (stressors which invariably are of my own creation) then I’m free to frolic and create. Exhaustion can be a limit. Day-dreaming can be a limit if in excess. But ruminating is a certain road to ruin, every time. I regularly need to aim my attention inward: What specifically am I ruminating about? …and how, surgically, can I cut that out?