Having a clear why

It’s become cliché to talk about finding our ‘why’. That’s a shame because it’s absolutely, still, critically important, to us as podcasters. I was recently reminded of this point…

Ask yourself, why am I podcasting as a host, or as a guest? You must have a clear why, and it should be bigger than just “me.”

~ Alex Sanfilippo

Tell me your ‘why’.

And if you just hesitated— If you don’t immediately have an answer— Then you do not actually know your ‘why’.

You don’t have to post it! But you better know exactly and clearly what it is. Posting it just puts it out there, ensuring it remains real for you.

Whether or not you post it, you absolutely must have a ready-to-mind answer for your ‘why’.

For the longest running of my shows, Movers Mindset, my why is…

Each conversation feeds my insatiable curiosity, but I share them to turn on a light for someone else, to inspire them, or to give them their next question.

When I started that show, I did not have a clear ‘why’. It wasn’t until I took the Akimbo podcasting course in 2019, that I took the time to reimagine a lot of the two-year-old Movers Mindset podcast, and prompting from the course material and the coaches turned me onto asking myself, “uh, yeah, why?!”

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Getting back to podcasting

Working with the garage door up, means I’m really just thinking out loud. I’m talking mostly to myself. It’s been a long time since I’ve done an episode for one of my own shows. Obviously the break was begun because of health issues in 2024. In the last couple of months though, I again do have the time. And I miss it. So I shall resume.

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Show the web some love

Web sites!

Our beloved podcasting is built upon technology from the free (as in freedom and money) World Wide Web. We’ve come to take it for granted, so we just call it the web without even a capital-W.

Every podcast creator talks about getting more listeners. There are billions of people using the web. Searching on the web has to lead to a web site.

My challenge to you is:

Type “Your Show Title podcast” into a few search engines…

(You could also search for the title, or some critical words, or a guest name, from a recent episode.)

What did you get?

How far down those results is it to something that you actually control?

Is there even anything you control, anywhere in the results?

The only thing you can actually control on the web, is your own domain name.

…go to https://hover.com/ and find a domain name that you like.

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Between a rock and a hard place

I really enjoyed Curtis Cates’s episode 14, Transformation can be fun…!.

Lately, I’ve been back to my regular walking, and I’ve started getting serious listening time in. I was delighted to get a chance to hear from Curtis.

(Yes, yes, I’m way waay behind on the Hansel & Gretel Code.)

Like you, my to-listen-to podcast cup runeth over! I’m regularly adding newly-released episodes. But I also have a way of systematically looking through shows’ entire back-catalog. So I’m also, regularly adding very-old episodes.

Yikes!

…and I heard one of Curtis’s sound-bites as I typed that.

Anyway, if you’re already familiar with Curtis’s work, drop back into ep14 of H&G, just for fun. If you’re going “Curtis who?” … start below. And, you’re welcome!

art is personal
and what qualifies or disqualifies something as art is all up to you

~ Curtis Cates, from Kristo.art

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PS: I don’t subscribe to shows; I add episodes one-by-one when I see interesting episodes via my daily RSS-feed reading.


How things feel

I have written about this before and it is something I wish to emphasize repeatedly: efficiency and clarity are necessary elements, but are not the goal. There needs to be space for how things feel. I wrote this as it relates to cooking and cars and onscreen buttons, and it is still something worth pursuing each and every time we create anything.

~ Nick Heer, from Delicious Wabi-Sabi

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Yes, “efficiency and clarity are necessary elements, but are not the goal. There needs to be space for how things feel.” Hear! Hear!

There are at least three reasons to read Heer’s points. Retro-digital photography is really a thing; the Japanese concept of wabi-sabi (appreciating beauty that is imperfect, impermanent, and incomplete); A bit of hist wondering about software.

It’s the wabi-sabi that got me thinking about podcasting. I’m well-known for cutting the corner when it comes to editing the conversations I record. I’ve always looked at that as a necessity: If I tried to raise the level of quality by editing, I’d not be able to put the episodes out (or at least not as many.)

After reading Heer’s thoughts, now I’m wondering if I’m also—perhaps even more so?—drawn to the wabi-sabi of the conversations with all their blemishes, false-starts, uhm-and-ahs in place.

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Really, this book is worth reading

I mentioned this book previously (in, Driveway Moments). As I read more, it became clear this book is stuffed full of useful information for podcasters. At some point, I’ll get around to organizing some sort of “resources” something-or-other over on the Podcaster Community, and Sound Reporting will definitely go in the “must read” books list for podcasters.

Almost nothing in the book is directly usable… but there’s a ton of stuff—far too much for me to quote—that I found made me think.

To be honest, a lot of it felt like, “yes, I agree” and “yes, I learned that the hard way.” But there was also a lot of “that’s a good idea” and “yikes, now I know I don’t want to do that that way.”

These chapters were particularly fertile ground: Writing for Broadcast, Story Editing, Reading on the Air, Hosting, and Booking. They contains tons of information from the professionals.

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Where’s the scene?

Where is the space where you hang out with other people doing whatever it is you do? I’ve mentioned this idea before, for example, Setting and scene. This is something I come back to often because it is really important to me.

And by “space” I mean a physical space, like the proverbial 19th century café with writers talking and drinking coffee. Third places are clear candidates for our scene.

What about virtual third places? All of us know each other virtually, including through various video calls over the years. But a virtual space has to be very special to be a true “scene.” In fact, I’m not sure just how special, and I’m not sure what exactly the features it needs to have…

That’s what I’m thinking about this morning:

What are the special feature of a virtual space that make it into a scene?

Here’s a few I’ve come up with so far…

  • People :) obviously. We need to know others are there (I see “likes” or a head-count in the video call).
  • Engagement. We (me, you, the person seeking the scene) need to soak up energy from other people. Yes, even introverts need at least a little bit of interaction, particular in the realm of one’s creative endeavor.
  • Questions. Questions don’t have to be about getting an answer! “Revealing your questions in such a way points to the shape of the knowledge you are seeking.”
  • Mistakes. …not sure about this one. “Mistakes” isn’t quite the right word. I’m trying to point at the idea that seeing other people attempt things, and not succeed, shows that the scene is a space safe for experimentation and challenging ourselves.

What else comes to mind?

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Strategy questions

Seth Godin posted a selection of strategy questions a few weeks back, to coincide with his latest book’s release. I’ve found myself referring to these questions a few times, and wanted to post about it here to be sure everyone had a chance to notice them…

Where will I cause tension? What resistance should I anticipate from others (and myself)?

~ Seth Godin, from Strategy Questions

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…just to pick one to quote, to give you a taste.

I’ve been using this list as a primer when I want to think about some project. I’ve found it works in my own head, as well as with other people.

As always, his asking really good questions is a gift; A tremendously empowering gift.

Is there a question in that list which scares you?

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What lies ahead?

For a while, the Movers Mindset podcast’s episodes had opening segments recorded in post-production. They were as you’d expect: Here’s who’s on the show, this is who they are, here are a few things we talk about. This (as you surely know) is a bit of work. In later years—particularly once I was working entirely alone—I simply stopped doing this because, taking the time to do it, stopped me from actually getting the episodes out the door.

LISTENERS CAN’T “SEE” (OR HEAR) WHAT’S AHEAD. When you read a story in a newspaper, your peripheral vision gives you an idea of the stories that surround it. […] On the radio, someone needs to tell you explicitly what’s coming up.

~ Jonathan Kern, from Sound Reporting, p6

NPR has a concept called “billboards” which are short segments, up-front (“58 seconds long, at the top of the hour”) telling you what’s coming.

How do you (if you do) decide what you put on your “billboard” at the front of the show? Do you have goals; list three things, list something for every major turn in the conversation, etc.? Do you use any tools to help you?

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The longest stretch of deserted road?

What’s the longest stretch you’ve gone, away from your love of podcast creation?

For obvious reasons (in case you missed it) I’ve not been doing much in the way of podcasting this year. The last episode I published was March 28th, 2024— so about 8 months now. I’m at a point now, where I’ve enough health that it would be possible to resume . . .

I miss having the conversations, and I even miss doing the uncelebrated work (which we all know so well!) to get them published. But I don’t miss the grind… that treadmill feeling of always having some next thing that could be done.

What’s stopped you in the past? How did you get back on the bicycle? Why did you get back on the bicycle?

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