One rule is: Anything I find, which ticks two (or more!) boxes from my list of decadent favorite pastimes, I must include herein. For example: Something that bashes on social media platforms and makes me chuckle out loud? Oh, that’s getting included. Another rule, written but almost impossible to enforce, is: Don’t over think it.
The humble knife is a good example. An edged tool for cutting tough materials apart is just as useful to 21st-century home chef as it was to a nomadic hunter a hundred thousand years ago. The long past of the knife suggests it will have a long future. In other words, we’re probably not living in the last few years of an eons-long Knife Era.
By the same token, something that has just become “a thing” is less likely to be a long-lasting thing. If everyone around you is suddenly watching rapid-fire videos on something called TikTok, what are the odds we’re in the first few years of a thousand-year TikTok Era?
In the beginning of this, the most recent, incarnation of my web site (like the Doctor, I myself am not certain what number I’m actually on) I purposely chose not to pre-imagine a taxonomy of tags. I learned that lesson the hard way. For a while, I willy-nilly tagged with reckless abandon. Later, I tried to get clever and always use a tag for any person, place or thing that applied. There are quite a few place tags today. There are a lot more tags for people. There’s an untold number of tags for things, ideas, threads and through-lines. Today, there are a lot of tags (in fact, 2,066 tags—go ahead, I dare you.)
Any system with an upfront access cost this high is just asking to break. This alone, in my opinion, makes tags not worth using.
I was delighted when I found this article (is venticle a word? venting + article? it should be) from Forte which lays out very clearly—with some humor—just what it is that makes tags hella suck.
Yet, I’m still clinging to tagging People. ¯\_(ツ)_/¯ I also have specific tags (eg, podcasting, meta, intermittent fasting) which I use when I want to link to a specific idea. When someone asks me a question, which I think would be well-answered with a link to a collection of blog posts… I head to the site, do some searching, do some reading, and shine up that tag. Then I share it.
If you resisted my dare above to look at 2,066 tags, I double-dog dare you to look at the page of all the Interesting Tags. It’s much shorter, but not short.
What are the key considerations for creating an engaging and impactful podcast, particularly regarding audience connection, episode length, and content strategy?
Danny Bauer reveals the strategic pivot to shorter podcast episodes, fueled by listener analytics, to redefine engagement in digital storytelling.
[The takeaway from the analytics was] people weren’t along with me. The super consumers— the super listeners— the super ruckus–makers weren’t. That’s what I call my audience. But at the end of the day, it’s a gift—it’s in service to the listener. Even though I would prefer to go deeper and longer, if people aren’t really consuming that, and growing from it, and enjoying that, then what’s the point? In some sense, I’m wasting my time.
~ Danny Bauer, 3:19
Danny Bauer is keen on optimizing his podcast episodes by tailoring them to better match the preferences of his audience, aiming for increased engagement through format adjustments. He highlights the significance of clearly identifying and naming one’s audience to ensure the content resonates deeply and meets their specific needs.
In life, you’re either a mercenary or you’re a missionary. Mercenaries are going to fight. They’re going to be scarcity minded. Craig has to lose for Danny to win, right. They’re going to compete in the same area, which is called podcasting. Or you’re a missionary and you’re generous, you’re abundant, you do the work even if you’re getting paid or even for free, right. And that’s what I’m doing with school leaders. With the free coaching, it’s because I’m a missionary. It’s about advancing the idea, the category, what we’re putting out and changing the world for the better, versus something that’s just for me.
~ Danny Bauer, 29:50
In his work supporting educators, Danny is committed to offering resources and strategies that bolster leadership skills, fostering a supportive network that empowers school leaders to navigate the complexities of their roles with confidence and innovation.
Takeaways
Optimization of episode length — the strategic shift to shorter podcast episodes, revealing that listener analytics show higher engagement for episodes under 20 minutes, leading to a content structure pivot.
Naming the audience — the importance of explicitly naming the audience to tailor the podcast’s content more effectively, enhancing connection and relevance.
Supporting educators — commitment to aiding educators, focusing on leadership development and community building to address the challenges faced by school leaders.
Resources
Better Leaders, Better Schools — Danny’s web site with information for school leaders, links to his podcast, blog and more.
I’m fond of saying that the first 90 percent of something is vastly easier than the second 90 percent. There’s so much wisdom packed into that, and it’s funny—if you know how to tell a joke. Gee Willikers! I’m almost done! When in fact, I’ve only just scratched the surface.
In practice, this means you need to limit distractions to the full extent possible. Pull quotes, so effective near the top of an article, become a nuisance further down; many readers will find themselves unconsciously drawn to them, even when they want to focus on the text. Attention to the basic typographic details, line length, a readable typeface, the right balance between font size and line height, appropriate contrast between the text and background, can make the difference between a reader who makes it to the end of the article versus one who tires and gives up.
I can say, without exaggeration, that I’ve tortured myself over every single tiny detail of what you are looking at. That includes the fact that 7 for Sunday looks slightly different in email. (It looks great in email; but what you see isn’t quite as controllable as a web site.) It would probably be good enough if I hadn’t tortured myself about the details, even though I think craftsmanship matters.
What are the motivations, challenges, and thought processes involved in creating, pausing, and potentially evolving a podcast while balancing other professional and personal interests?
Jeremy Fein, a coach who embraces the power of conversation, joins Craig to talk about the complexities of podcasting and coaching, revealing his journey from creating a successful podcast to purposefully pausing it to refocus.
[Coaching sessions are] much better when they’re not recorded, right? They’re better for the client, which is what matters. And so podcasting felt like a way that I could maybe bridge a gap between the actual work that I do, and— let’s call it content creation. You go to write a caption on Instagram, and it’s just so divorced from the work that I’m doing on a regular basis with clients. That’s why I started [the podcast].
~ Jeremy Fein, 4:28
Jeremy Fein discusses his experiences with podcasting and coaching. He reflects on why he started his podcast, “Nothing Makes Perfect,” acknowledging the abundance of podcasts and his desire to create something meaningful rather than just adding to the noise. Jeremy also delves into his decision to pause his podcast after 25 episodes, a choice driven by a need to reassess and focus on aspects of the podcast he enjoyed and could amplify.
He also talks about the intrinsic connection between his identity and coaching, emphasizing how coaching has become an integral part of who he is. Jeremy’s approach to coaching is deeply rooted in conversation, listening, and idea exploration, rather than traditional fitness instruction. This approach underscores his commitment to personalization in coaching, catering to individual client needs while maintaining a structured yet flexible coaching framework.
Takeaways
Starting a podcast with awareness — discusses the over-saturation of podcasts and the importance of adding value rather than just contributing to the noise.
Pausing a successful podcast — reflects on the decision to take a break, focusing on reassessment and personal growth.
Personal identity and coaching — highlights how coaching has become a part of the speaker’s identity, shaping both professional and personal life.
Adapting to clients’ needs in coaching — emphasizes the importance of personalization in coaching, catering to individual client needs.
Content creation in the digital age — explores the challenges of creating authentic content that resonates with the audience and the creator’s values.
Resources
@jeremyfein Jeremy Fein on Instagram. Message him there for conversations or inquiries about his coaching or podcasting experiences.
Fein Movement Jeremy’s web site with coaching information and additional ways to reach him.
With the power of hindsight I can see there was an age of fire. There was a long period—too long, probably—of trying to carve a path through the world. A period of trying to make a dent in the universe. Making my mark. I think it’s telling that all those metaphors involve destruction and defacement. Eventually I see a transition to the age of water. The metaphors are nicer there; flowing, accommodating, and shaping to fit the container.
What do I mean by explorers? I am talking about people who have found and are pursuing a very specific form of passion – I call it the “passion of the explorer.” These people are excited about opportunities to have more and more impact in domains that matter to them. They are constantly seeking new challenges that can help them to learn faster by creating new knowledge that never existed before. They also are actively seeking help from others in addressing these new challenges – they freely acknowledge that they don’t know the answers and that they need help in finding the answers.
Transitions are the difficult times. The wind blows from wildly varying directions. The currents shift. The lighting changes. Grand vistas come into view. More, and different, metaphors.
I can feel my raw power subsiding. Literally. Some days, a 20-minute nap, an hour or so after a nice lunch, is just the most sublime thing. (Not the nap of exhaustion. Not the nap of collapse.) After running the engine with the tachometer near the red-area, it feels nice to settle into the solid, long-haul part of the power curve. More metaphors: A journey. A quest. A culmination. A destination. An end.
What drives individuals to create and engage with projects like podcasting, and how do they navigate the challenges and tensions inherent in the creative process to successfully execute their vision?
Kira Higgs joins Craig to discuss her podcast, “The Void Project,” where her exploration of creativity, learning, and growth unfolds through her self-imposed challenge of producing a limited, 10-episode series.
[…] that’s how the name for me personally, came to be, “The Void Project.” Oh, I’m avoiding this dark void. I’m avoiding this place, I’m afraid of being in. But then I find out, oh my God there’s nothing to be afraid of here. It’s fine. […] It looks like a void but it isn’t.
~ Kira Higgs, 13:54
Kira Higgs and Craig Constantine explore facets of podcasting and personal growth. Kira, discussing “The Void Project,” her 10-episode podcast series, reveals her journey into the world of podcasting. She emphasizes how this venture is a means for her to explore and express her creativity. The project is not just about producing content but is deeply intertwined with her learning process in handling technical aspects like recording and editing. This learning curve is a significant theme, as Kira candidly shares her experiences and challenges in acquiring these new skills.
A central topic that Kira touches upon is the concept of innate desire and creativity. She articulates her belief that human beings are naturally inclined to create and that this impulse should be embraced and nurtured. Her perspective is that true creative endeavors stem from a genuine, innate desire rather than external motivations like societal pressures or competition. This insight forms the basis of her approach to podcasting and creative work in general.
The conversation also touches on the metaphorical significance of the name ‘The Void Project.’ Kira explains that the name symbolizes her confrontation with and exploration of her fears and uncertainties. She describes the project as a journey of facing the ‘void’ – the unknown or feared aspects of her creative and personal life. This exploration leads to surprising revelations and personal growth, as she finds that what initially appeared daunting is, in fact, manageable and not as intimidating as perceived. The podcast becomes a platform for Kira to express these realizations and share her thought process during the pandemic, offering a unique blend of personal narrative and creative expression.
Takeaways
Significance of learning and growth — highlights the process of acquiring new skills in podcasting, such as recording and editing, and the challenges faced along the way.
Facing fears and uncertainties — discusses the metaphorical meaning behind ‘The Void Project,’ representing the confrontation with and exploration of personal fears and uncertainties.
Discovery and personal insights — the project serves as a medium for self-discovery, revealing unexpected insights and leading to personal growth.
Impact of external motivations — touches on the influence of societal pressures and competition, and how these factors differ from true, innate creative desires.
The process of creative expression — underscores the importance of expressing one’s unique voice and experiences through creative projects like podcasting.
Resources
Robert Fritz — mentioned as a friend and mentor to Kira, author of the book, The Path of Least Resistance for Artists (The Structure and Spirit of the Creative Process), focusing on the dynamics of creativity and creation.