House keeping

A shout-out to Alice who joins us this week. Welcome! :)

The front of my blog includes a random selection of testimonial quotes from readers of this email. It would be helpful if you’d hit reply and write something I could add to those testimonials.

Also, I’ve made a small addition to also show the tags for each of these items. After 10 years and 3,000+ posts, all my tagging along the way has proved well worth the time. If you’re curious, I have two pages for tags; One is an insane “all the tags” page, (there are 1,326 unique tags on my blog,) and the other is a more useful page of “tags with 10+ posts.The latter runs to about 100 tags and is an insightful glimpse into the sorts of things which interest me.

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Instincts with Alexandra DiPalma

What inspires and sustains someone working behind the scenes in podcast production?

This conversation uncovers the struggles and joys of producing creative podcasts with purpose.

The team that I’m working with needs to be cool and needs to be on the same vibe as me, you know? It’s just not worth it to me, at this point, to be forcing myself into a box to work on a certain team.

~ Alexandra DiPalma (3:31)

This conversation explores the personal and professional challenges of working in podcast production. Topics include maintaining inspiration despite the workload, the importance of selecting projects that align with personal values, and the satisfaction of empowering underrepresented voices in the podcasting industry. Insights are shared about prioritizing teamwork and avoiding projects that lack alignment with one’s instincts or mission.

The discussion also touches on collaboration, emphasizing the value of working with peers at similar levels of experience. Alex reflects on how her perspective has shifted over the years, balancing passion with pragmatism, and remaining open to meaningful projects that may not offer immediate financial rewards. The metaphor of an upward spiral is used to illustrate growth and self-awareness, reinforcing themes of connection and the power of thoughtful framing.

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Connection with Fred Martin Gutierrez

What is the unique power of sound as a medium to connect with others and foster understanding?

The essence of podcasting lies in its ability to preserve authenticity and humanity.

I’ve gone through a career as an architect and as a builder, and acoustics are often overlooked […] I always have this dream of building the perfect bar, or the perfect restaurant, because I think the acoustics in those spaces are more important than anything else. That ability to be with somebody, but be in public, and acoustics can influence that dramatically— or make it a horrible experience.

~ Fred Martin Gutierrez (17:16)

The conversation begins with reflections on the unique emotional resonance of sound, emphasizing how podcasting enables connection through its focus on auditory experience. Sound’s unedited authenticity, as seen in music and live conversations, is contrasted with the more curated nature of other mediums. The importance of pauses and space in fostering deeper thought and connection is highlighted, both in podcasting and in writing.

The discussion transitions into technical aspects, such as the role of acoustics in spaces like bars and restaurants, where it can enhance or detract from experiences. The conversation also touches on podcasting as a tool for self-discovery and reflection, particularly during midlife, revealing how it offers an avenue for learning and personal growth. Finally, the talk explores the human connection fostered by shared experiences, whether through podcasts, music, or even reaction videos.

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And sometimes panic sets in

Inspired by a reader’s question to me, I thought I’d ask our followers on Facebook and Twitter for an answer to the question: What books would you recommend someone read to improve their general knowledge of the world.

I must say the number and quality of the responses overwhelmed me. The box Amazon just delivered reminds me that I ordered 9 books off this list.

~ Shane Parrish, from What Books Would You Recommend Someone Read to Improve their General Knowledge of the World?

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I know there are too many books—old books, new books, red books, blue books … A friend of mine just published a book, Before You Say Anything, and Jiminy Cricket I’d love to read it— I hovered on the add-to-cart button. But I paused, managing to trigger my habit-change “wedge” of repeating: “simplfiy. simplify. simplify.” I digress.

I skimmed that list of books from Parrish and felt I should probably read every one of them. Instead—simplify. simplify. simplify.—I noted I’ve read several, have several more already in my possession, and several others on the wishlist. With a life-is-short shrug, I’m passing it along to you and moving on with my morning.

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Discovery with Monika Mašanauskaitė and Anna Szalucka

How can creative collaborations, like podcasting and music installations, drive personal growth, enhance understanding of one’s craft, and foster connections with an audience?

The challenges and rewards of collaborative artistry illuminate surprising pathways to personal development.

I would never have the courage to say things which I have the courage to say when I’m with Anna. Somehow the conversation just flows, and we actually discovered new levels of philosophy or whatever. We become courageous together much more than when we are alone.

~ Monika Manauskaite (15:00)

The conversation centers on the creative journeys of two classical musicians who use innovative projects, like podcasts and music installations, to explore self-discovery and audience engagement. Anna and Monika discuss how engaging with podcasting and vlogging has shifted their mindsets, exposing them to diverse perspectives and helping them grow personally and professionally. Their experiences reveal how artistic collaboration fosters mutual courage and enhances creative outputs, as seen in their ability to explore and express new ideas together.

I realized how much I’m learning. You know, after a few months I realized I’m exposed to so many different worldviews and so many different aspects of people’s lives, and I just felt, you know, a big improvement in my mindset in everyday life.

~ Anna Szalucka (2:15)

Monika and Anna highlight their music installation project, emphasizing its impact on their understanding of their audience. The project challenged stereotypes about young people’s disinterest in classical music, revealing instead a significant curiosity when accessibility barriers are removed. They also reflect on the role of collaboration in combating self-doubt, leveraging shared passion to overcome imposter syndrome and take bold creative steps.

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Authenticity with Özlem Özkan

How does podcasting foster personal growth, learning, and connection?

Compassion and empathy emerge as essential skills in podcasting and beyond.

I believe by making the show, you are really expanding. I’m expanding my consciousness.

~ Özlem Özkan (19:41)

The conversation centers on podcasting as a tool for exploration, learning, and connection. One of the key themes discussed is the value of preparation in podcasting. Özlem emphasizes the importance of deeply researching and understanding her guests to create meaningful conversations. This preparation leads to authentic exchanges, which highlight the importance of honesty and openness in both podcasting and life.

Another significant theme is the role of empathy and compassion in fostering authentic connections. The discussion touches on the challenges of being a guest or host and how people often strive for perfection, which can undermine their authenticity. Podcasting, Özlem notes, has helped her practice being themselves in various settings, whether in relationships, professional interactions, or creative pursuits. The conversation also examines how listening attentively allows for deeper understanding and helps create safe spaces where genuine connections flourish.

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Connection with Bryon Howard

How does a supportive community influence the success and motivation of podcasters?

Shared experiences and mutual encouragement shape the journey of podcasting beginners.

The magic of sound comes through… it surprises you every time.

~ Bryon Howard (9:55)

The conversation highlights the impact of community in the podcasting journey, focusing on how collaboration and mutual encouragement help creators persevere through challenges. Bryon and Craig discuss the importance of connections formed during a podcasting workshop, noting how these relationships motivated them to continue their work despite initial uncertainties. Bryon reflects on how a few key individuals in his network were instrumental in his success.

Bryon also examine the technical and emotional aspects of podcasting. The discussion includes overcoming imposter syndrome through listener feedback, practical tips for in-person and virtual recording sessions, and the value of genuine interactions. Bryon explores how podcasting, even as a hobby, can provide meaningful personal and professional growth.

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Mastery, purpose, and autonomy

A highly influential book for me in designing Automattic was Daniel Pink’s Drive, where he eloquently introduces the three things that really matter in motivating people: mastery, purpose, and autonomy. Mastery is the urge to get better skills. Purpose is the desire to do something that has meaning, that’s bigger than yourself. These first two principles physically co-located companies can be great at. But the third, autonomy, is where even the best in-office company can never match a Level 4 or above distributed company.

~ Matt Mullenweg from, Distributed Work’s Five Levels of Autonomy | Matt Mullenweg

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I’ve read and listened to a bunch of stuff from Mullenweg and he’s consistently someone with his head on straight and his priorities—particularly those related to the many people working for his company—in order. If you just went, “Matt who?” definitely read that little post, and then, perhaps, dip into his podcast, Distributed. (Maybe try the episode, Automattic CEO Matt Mullenweg on building a fully distributed company, to get a good taste.)

Also, yes, more autonomy for everyone.

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Silent majority

The great biographer Robert Caro once said, “Power doesn’t always corrupt, but power always reveals.” Perhaps the same is true of the most powerful networks in human history.

Social media has not corrupted us, it’s merely revealed who we always were.

~ Mark Manson from, The Real Dangers of Social Media

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There’s a lot of good—writing, concepts, anecdote, data—in this article. But the thing that leapt out at me was something I’d already known, but seem to have forgotten… or, if not fully forgotten, I’d failed to connect it to other things in my model of the world: The idea of the silent majority.

About 90% of the people participating on social networks, are not even participating. They’re simply observing. It turns out that the other 10% are the people with extreme views; not “blow stuff up” extreme, but simply more towards the opposing ends of whatever spectrum of views you care to consider.

Two things to consider: First, boy howdy guilty as charged! I’m on Facebook, Instagram and LinkedIn— but the only content I post is related to my projects. I don’t engage with anything, reshare… or even, really, participate unless it’s related to a project. *face palm* Woa! I’m literally a member of the silent majority. Perhaps you are to? If 10 of you are reading, then 9 of you are just like me.

Second, because math! If you look at the stream we all like to say, “it’s endless!” Right. There must be thousands of posts, right? I’ll pause while you do math… right. If there are only thousands of posts for me to see, I’m clearly not seeing all the activity from the millions of people. Sure, some of that is the platform filtering, but I have the feeling that the numbers hold true: If everyone posted a lot we’d have thousands of times more stuff flying around.

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Just one good idea

I believe the standard how-to book contains too much new stuff for a human brain to take on board once, or at least it does for my brain. Implementing a single habit – flossing before bed, for example – is something most people can do if they’re really focusing on it, but even that is hard. Converting your workday into the full-bore Pomodoro system, or (God help you) the GTD system, represents a dozen or more habits that all have to come online more or less at the same time.

~ David Cain from, How to Get Things Done When You Have Trouble Getting Things Done

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This is an unusual post from Cain. It is very much nuts-and-bolts material—ending in a pitch for a book of his own—rather than his usual philosophical pontifications. To his observation quoted above I’d like to add the following: If I am able to find just one good idea in a book which I can implement, then I get very excited.

For example, one can read many books and come away with new ideas. (Man’s Search for Meaning, or Leaves of Grass, spring to mind as examples.) But the vast majority of books do not contain actionable things that can be implemented to make a difference in your life. An idea like, “be the change you want to see in the world,” is sublime. But how—be specific in your thinking here—do I do that? There are many examples: “Practice gratitude.” How, exactly? And compare that to the same idea, in actionable form: “Begin each day by writing down three things for which you are grateful.”

I’m not trying to denigrate great ideas. I’m trying to explain my sheer delight when I do find a great idea which is readily attemptable. Many of those actionable ideas still fall by the wayside, but a few of them have really stuck and served me well.

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