Relationships John Parsell

What are the insights and challenges involved in creating and sustaining a podcast about learning and development?

A conversation about transforming technical challenges into meaningful dialogues unfolds with clarity and humor.

What we noticed was that the conversation started to go in all these different directions, and we weren’t achieving the goal of trying to get specific questions answered.

~ John Parsell (12:53)

The conversation explores the development and challenges of creating a podcast focused on learning and development. One central theme is the evolution from an initial idea of streaming live discussions to eventually crafting a podcast, which required navigating technical, logistical, and content challenges. The podcast aims to address practical issues, like engaging stakeholders and uncovering the root causes of organizational training requests, rather than focusing solely on technical skills.

Another significant topic is how the hosts approach guest engagement and content structuring. John emphasizes the importance of clear goals, preparation, and providing value to listeners. The discussion touches on their method of using templates and curated questions to guide interviews while maintaining conversational authenticity. Building strong relationships and fostering collaboration, both with podcast guests and within the learning and development community, emerges as a recurring theme.

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There’s your problem

Read the headline, tap, scroll, tap, tap, scroll.

~ Shane Parrish from, How Filter Bubbles Distort Reality

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Well, there’s your problem. Right there in that first line of that article.

But it’s not your fault. There’s a huge asymmetry in the modern struggle.

The solution isn’t to flee, but rather to grab all the technology doo-dads by the, err… doo-dads and make them do your bidding. Notice when something annoys you, and then take the time—it might be seconds, minutes, hours or days—to solve that problem. Triple-word score if you can eliminate something entirely; delete your account from one social network that you’re ok with being without… that fixes annoying notifications. Delete an app. Find some web sites, (hey thanks for following mine,) that work the way you want them to. Subscribe to email if you like, use RSS if you like, etc.

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Words shape thoughts

Take this phrase for a test drive: Temporarily able-bodied.

That “temporarily” really packs a punch.

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Your kind of happy

I’m not sure when we started sending out holiday cards. You know, the old fashioned way, in envelops with a stamp. But, it might be 20 years that we’ve been doing it. Some parts of it are a simple process; For example, we have a digital address list and I simply print the addresses on labels.

The two hardest parts however have always been finding holiday stamps that we liked—that sounds silly, but there it is. So this year, we’re breaking with tradition and simply using the generic postage stamps that we keep on hand.

And finding cards we like. By the time we get around to starting on our holiday cards, it’s too late to really do any custom ordering. Besides, neither of us is willing to buy something we can’t see/touch. And there’s the debate about do we print a photo of ourselves to include? …and what about including a sort of “this past year…” summary letter? Or perhaps those simple photo montages with a simple holiday slogan—we’ve been getting a higher number of those in recent years and it’s nice to see everyone’s photos…

This year we decided to do something different. We spent all of the time we would have spent finding the “right” stamps and finding the “right” cards… and bought cheap-ass plain Avery card stock and spent the time making them ourselves. The card is a solid mediocre job, as far as holiday cards go. But it’s exactly the card we wanted to send out.

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Design with Hernán Braberman

How does the practice of design, particularly in cover art and podcasting, bridge functionality and storytelling?

Discover the parallels between designing podcast cover art and packaging consumer goods.

It’s like a very tiny story in a square footprint, and of course it should reflect you. And then, also, once your audience gets used to it, [it will] be like a shortcut to finding your new episode.

~ Hernán Braberman (2:18)

The conversation explores the relationship between storytelling and design, focusing on podcast cover art as a form of visual storytelling. Hernán explains how the design parallels packaging consumer goods, both requiring an ability to draw attention and convey meaning within a small space. He discusses how the elements of design—shapes, colors, and typography—can embody the emotional and functional attributes of a podcast’s narrative, making the artwork a recognizable shortcut for audiences.

Hernán shares personal anecdotes, including inspiration from Spanish designer Javier Mariscal, whose philosophy of “design without surname” influenced their perspective. He also draws an analogy between podcasting and scuba diving, emphasizing the unique medium and altered sense of time in both. The discussion reflects on how creativity in podcasting is an open-ended process, comparable to the iterative nature of design, and how sound and structure play critical roles in storytelling.

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Acknowledgment with Simon Ratcliffe

How do the dynamics of conversation and storytelling impact podcasting and personal connection?

Effective podcasting techniques rely on balancing preparation and adaptability during interviews.

A lot of people never answer those questions, until somebody asks them. And, actually, you asking them often brings them insight they didn’t necessarily have.

~ Simon Ratcliffe (17:23)

The conversation explores the nuances of podcasting and the emotional dynamics of meaningful dialogue. One focus is the emotional highs and lows experienced in podcast production, from the joy of recording to the challenges of editing and releasing episodes. Another topic is the value of acknowledging guests’ individuality, with examples of how thoughtful questioning can lead to deep, meaningful exchanges.

The discussion also examines group dynamics, especially in the context of facilitating group interviews or research discussions. Key insights include the importance of recognizing and engaging all participants and the transformative power of contextual understanding in conversations. The conversation reflects on how certain techniques, such as effective pauses and unscripted interactions, contribute to authentic connections.

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Better figure this part out

Despite having been published in 1910, Arnold Bennett’s book How to Live on 24 Hours a Day remains a valuable resource on living a meaningful life within the constraints of time. In the book, Bennett addresses one of our oldest questions: how can we make the best use of our lives? How can we make the best use of our time?

~ Shane Parrish from, How to Live on 24 Hours a Day

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I’ve mentioned Arnold Bennett before, and my opinion remains the same: How to Live on 24 Hours a Day, is a delightful little read. Although this post from Parrish isn’t where I first heard of the book, it remains a terrific summary. If you’ve ever thought, “I wish I could find time to…” you should read Bennett’s thoughts.

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Recent podcasts

Susanne Mueller published part two of our conversation on, Take it from the Iron Woman and my conversation with Gerdi Verwoert appeared on her, Daring Self-Leadership & The Nature Connection podcast. Episodes of the Podcaster Community’s show continue, recently with Simon Ratcliffe and Hernán Braberman.

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Adjudication

Human-based adjudication systems are not useless pre-Internet human baggage, they’re vital.

~ Bruce Schneier from, Smart Contract Bug Results in $31 Million Loss

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There are lots of things to say about the stuff built, conceptually, on top of block-chain technology. (Type “NFT” into your favorite search engine, for example; there’s a lot’s been said.)

But Schneier’s point about adjudication is something I’d never thought of. I’ve always known that “the software is the source of truth” is a literal disaster. Spend 30 years writing and working within software and you’ll agree. Software only works because there are intelligent people doing the really hard work.

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Specific

In fact, some of the best advice comes in the form of clichés. Be yourself. Seize the day. Fake it till you make it. Despite how trite these phrases sound now, they are still deep, paradigm-shifting insights about being human. They’ve undoubtedly changed countless lives, which is how they became trite. Precisely because these principles have been discovered and expressed many times, in many contexts, they’ve become too general and too familiar to revolutionize how someone does something.

~ David Cain from, Advice Gets Good When It Gets Specific

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Everyone knows by now that the ‘S’ in SMART goals stands for “specific.” I completely agree with Cain. My experience has been that magic happens if I can—when appropriate, when asked—give both the generic cliché and a specific example. For example, “Fake it ’til you make it. People can detect confidence. So work to overcome your nervousness and self-doubt by keeping your communication as simple as possible. Simplify until you have clear, simple statements and clear, simple requests.”

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