I’ve spent decades wrestling with knowledge management. In the realm of systems administration, capturing obscure incantations, and the why’s and hazards that go with it are critical. I have a digital collection of notes going back more than 20 years. Yes, of course it’s named Grimoire. More recently, I started creating my own person knowledge system and ended up with my own variation of a slipbox.
For most of human history, knowledge was something completely inseparable from a particular person. It didn’t mean anything to point to a piece of knowledge without reference to the person from whose life experience it emerged. The idea of a “piece” of knowledge didn’t even make sense, as knowledge couldn’t be broken down into discrete units as long as it remained in someone’s head.
My first learning around knowledge systems was that the very act of building them is incredibly helpful at learning. The effort of composing the notes (or whatever) requires careful thinking, rethinking, adding context, imagining the future where the knowledge will be used, etc. All of which is repetition and integration—key components of learning.
My second learning has just clicked into place as I read Forte’s article: Knowledge systems are tools for later use. I used to think that by building the system up, I was somehow creating something (something as yet unknown and unexpected.) Which was silly of me, because Grimoire has taught me, over decades, that any given incantation found therein can never simply be incanted. The knowledge within is only part of the magic. Only if the knowledge within can be combined with experience and expertise will it be useful in some current endeavor. The knowledge system is working and complete as it is, if when I’m doing something, I can find the knowledge I need to continue.
Branded — It’s sublime that the little word “brand,” which we toss about so lightly these days, has… Representation — [T]his is quite central to my fiction and to my analysis of the problems of creating a new nation today.… Honka! Honka! — Godin’s writing frequently—it might be fair to say always—attempts to inspire. But from some… Uncertainty — I can live with doubt and uncertainty and not knowing. I think it is much more interesting to live not… Virtues — One must have a practice. Because the alternative would be to aimlessly wander. Ancient Stoicism aimed to be… Pressure — To achieve great things, two things are needed: A plan and not quite enough time. ~ Leonard Bernstein Reflection — I sometimes talk about the three words, discovery, reflection and efficacy. It’s the reflection that is…
30 years ago, I put a few quotes on my first blog. Then things escalated. I collect quotes from all over the place. But sometimes, I dive (using a random number tool to pick one of the 2,000 pages) into this door-stop of a book, 40,000 Quotations Prose and Poetical. Found a few on this page. This one is becoming number 1,431.
It’s sublime that the little word “brand,” which we toss about so lightly these days, has definitions that are horrific when juxtaposed: A type of product manufactured by a particular company under a particular name, and an identifying mark burned on livestock or criminals or slaves with a branding iron.
The internet has made it so that no matter who you are or what you do — from 9-to-5 middle managers to astronauts to housecleaners — you cannot escape the tyranny of the personal brand. For some, it looks like updating your LinkedIn connections whenever you get promoted; for others, it’s asking customers to give you five stars on Google Reviews; for still more, it’s crafting an engaging-but-authentic persona on Instagram. And for people who hope to publish a bestseller or release a hit record, it’s “building a platform” so that execs can use your existing audience to justify the costs of signing a new artist.
No one has to go in for being personally branded (in the marketing sense. And it should go without saying, but I will anyway, that no living thing should ever be branded in the physical assault and torture sense.) Everywhere, I do my best to show up just as me.
I don’t try to ram everything down everyone’s throat. I don’t need a personal brand, because I’m not selling myself—I’m not marketing me. Anyone, across everything I do, can easily figure out how to engage with whatever it is that I create, and if that involves paying me, that’s easy enough to figure out. I’m just working with the garage door up. Hi, I’m Craig. This is what I did yesterday, do in general, or am doing today.
I jot down little conversation-related things I find. Then I work them into being posts on https://openandcurious.org/ This little, weird question caught my eye in January.
[T]his is quite central to my fiction and to my analysis of the problems of creating a new nation today. Obviously, we can’t go back to a system in which every man is turning up in the village square—that’s in the past. But we have to find a way of dealing with the problems created by the fact that somebody says he’s speaking on your behalf, but you don’t know who he is. This is one of the problems of the modern world.
Godin’s writing frequently—it might be fair to say always—attempts to inspire. But from some quarters he is criticized for being too trite; that he speaks in platitudes.
No need to be part of the circus. If you can find a problem and solve it, you can skip the clown car.
Two points: First, the problem with platitudes lies with the listener; if I’ve heard it so often, that it feels like a platitude, then why have I still not yet embodied the lesson? Second, Godin doesn’t get enough credit for his efforts to teach professionalism; and professionalism has nothing to do with getting paid (c.f. Steven Pressfield.)
I can live with doubt and uncertainty and not knowing. I think it is much more interesting to live not knowing than to have answers which might be wrong […] In order to make progress, one must leave the door to the unknown ajar.
One must have a practice. Because the alternative would be to aimlessly wander.
Ancient Stoicism aimed to be a complete philosophy encompassing ethics, physics and logic. Yet most modern Stoics focus primarily on ethics, and they typically adopt four Stoic principles.
The first is that virtue is the only or highest good, including the cardinal virtues of wisdom, temperance, courage and justice. Everything apart from virtue – including wealth, health and reputation – might be nice to have, but they do not directly contribute to human flourishing.
You’ll have to click to read what the other three principles are…
One thing I particular like about the modern Stoicism is that it is explicitly a practice of doing, not of showing. It’s a central point that one should do the work upon oneself without fanfare or proselytizing. Stoicism is aspirational. I share about Stoicism here, in small part because it’d be great for more people to learn about it. But mostly because I often read about it, and thinking and writing about it helps me in my practice.
There’s a magnifying glass in the back there too. Extra pair of low-reflection reading glasses. Lip balm; don’t need it until I need it. Rubik’s cube so I can kill a few minutes without spinning off starting something that then turns into a rabbit hole. What do you keep at hand when working?
I sometimes talk about the three words, discovery, reflection and efficacy. It’s the reflection that is the force multiplier; the better I get at that, the more it looks like a super-power. Sometimes it’s not possible to view something after I’ve done it, but I can always mentally review.
Ask yourself: what went well? How did you prepare? What did you wear? Who was your audience? What was your internal monologue before you stepped up to speak? In that moment when you got distracted, what had happened? What were you thinking about? How did you get back on track (if you did)? What was on your mind that day?
Flynn-McIver is talking about public speaking, but those are wonderful questions for any context.
Unfortunately, I can get caught up spinning in circles over-thinking things. I’ve recently had good luck using a particular question to create an exit–ramp from my over-thinking. I ask myself: If I could answer these questions, would it enable me to do something? Because when I’m spinning in my over-thinking, I’ve forgotten about that third word in my little mantra: efficacy.
I recently heard a conversation between Brian Koppelman and Steven Pressfield (circa 2019 in Koppelman’s podcast, The Moment) where Pressfield mentioned a few great things for creatives to remember: Being a professional has nothing to do with getting paid. Resistance is real, it’s myself, and is waiting for me to invite it to stop me. The Muse is real.
The muse really does reward me for being found working. I’ve learned, no matter the work, the muse approves when finding me ready with pen and paper close. But if the muse taps me and I fail to treat the gift appropriately—if I think, “I’ll remember that. I don’t need to write that down.”—then I hear the muse scoff, “we shall see.” We shall see if I remember. And we shall see if the muse waits a bit longer before checking on me again.
That, of course, was the reason for the pen all along: it’s a physical reminder that you are not reading merely to consume the words of others passively, but that you have an obligation to respond.
I’m realizing that books themselves also need room to sprawl. If I keep them shelved upright, or even more simply stacked flat, they still seem to be squished into submission. When I am able to lay a few of them out, with some room for them to wave their invisible tendrils, they seem to taunt me: go ahead, pick me up! If there’s a tablet or some writing scraps at hand, or garish sticky notes for flagging pages, then it begins to feel like its own room with unfolding conversations. In the end, it’s almost a composition just having the books lying about.
There’s a lot I can say about episode notes for individual podcast episodes. I have trouble writing them from scratch. But I’ve been using OpenAI’s LLM for a while now and tinkering on some prompts that work well. It takes me at least half an hour of writing (me writing and revising) to go from a raw transcript to solidly useful episode notes.
What are the key insights and lessons shared during a conversation with a podcast creator about sustaining creativity, connection, and the joy of podcasting?
Leticia Latino van Splunteren joins Craig Constantine to explore the relentless pursuit of podcasting excellence and the art of staying true to one’s essence.
The one thing people have always told me— […] I connect people. My friends, even from high school and elementary school when I go back home, […] I’m the one planning, making everybody see each other. I’ve always been that person.
~ Leticia Latino 10:05
Leticia Latino and Craig discuss the essence and challenges of podcasting. Leticia shares her journey of producing over 250 episodes of her podcast “Back2Basics,” highlighting the dedication and passion required to maintain such a consistent output. She emphasizes the importance of creating a sustainable podcasting routine that aligns with one’s lifestyle and commitments.
I think a lot of people get discouraged by seeing, sometimes the numbers and the statistics, and I don’t look at them. I don’t look at them because I look at the map of where it has been downloaded. And when I see it has been on every single continent [that’s] encouraging and empowering for me because I’ve reached a place that I will have never dreamt about reaching.
~ Leticia Latino 35:20
Their discussion shows how podcasting, while a solitary endeavor at times, blossoms into a fulfilling venture through connections made and stories shared, showcasing the intrinsic value and joy derived from engaging deeply with guests and audiences alike.
The conversation also explores guest engagement and the sometimes meticulous process behind selecting and interacting with guests. Leticia offers insights into her approach to guest outreach, and how she tries to ensure a balance between introducing new voices and maintaining a steady flow of content. She discusses the strategic use of solo episodes as a method to keep the podcast alive during guest droughts, inadvertently discovering the audience’s appreciation for her personal insights.
Finally, the conversation touches on the impact of the global pandemic on podcasting dynamics. Leticia notes a shift towards introspection among podcasters and listeners alike, suggesting a deeper engagement with content that resonates on a personal level, even today as the world again accelerates post-pandemic.
Takeaways
Podcasting as a passion project — discusses the deep commitment and joy derived from creating content that connects with people on a personal level.
The importance of a sustainable routine — highlights the need for podcasters to develop a manageable and consistent process for producing episodes to avoid burnout.
Guest engagement strategies — explores methods for maintaining a steady flow of interesting guests and ensuring the podcast remains dynamic and engaging.
Solo episodes as a strategic tool — mentions how solo episodes can serve as a valuable asset to keep the podcast going and provide personal insights when guests are scarce.
The impact of the COVID-19 pandemic — reflects on how the pandemic has influenced podcasters and listeners, fostering introspection and a deeper connection with content.
The role of consistency in podcasting — emphasizes the significance of releasing episodes regularly to build and maintain an audience.
Content over perfection — advises podcasters to focus on delivering content consistently rather than getting caught up in the pursuit of perfection.
The global reach of podcasting — celebrates the ability of podcasts to connect with listeners worldwide, bringing diverse perspectives and stories to a global audience.
The value of process and preparation — underscores the necessity of having a clear process for recording, editing, and publishing podcast episodes to facilitate creativity and efficiency.
Resources
Back2Basics — Leticia Latino’s podcast, focusing on reconnecting with the essence of one’s personal and professional life. The show explores what makes people tick, featuring conversations with diverse guests.
Women In Business — The book Leticia Latino collaborated on, mentioned in this episode.
Akimbo Podcasting Course — The original course and platform no longer exist. But the material from the course was expanded and updated by one of the course’s coaches to become, The Podcasting Workshop
PodMatch — Mentioned by Leticia Latino as a platform designed to match podcast hosts with potential guests, facilitating easier content creation and guest sourcing for podcasters.
Show Your Work and The Practice — Two books Craig wishes he’d read at the start of his podcasting journey: Austin Kleon’s Show Your Work!, a book encouraging creators to share their process, not just their products, and Seth Godin’s The Practice, a book that dives into the process of doing creative work, emphasizing the importance of showing up, doing the work, and shipping it out.
If I think about how some project or effort of mine affects the world, it’s hard to imagine the effects that I would never know about. A tree falls in the woods; if no one hears it, does it make a sound? Does it make a sound a microphone would pick up? Yes, of course. Does it make a sound that affects someone? No, of course not. The answer depends on what we mean when we ask the question. If I do something creative, and no one that I know of benefits from it, does it matter?
Why? Because anyone who has ever done anything worth a damn, knows that they probably weren’t the main beneficiaries of their efforts. Our work may have lit up the world, but we still remain down in the mud, somehow.
For some reason, I liked the overall shape of that little article. But I don’t like the imagery of “we still remain down in the mud.” I feel like the thankless creative work that I do, doesn’t leave me “down in the mud.” A better metaphor—the way I think of it—is that I’m “still in the workshop.” I’m in the workshop. I’m being creative. My work has affects (I presume), but the fact that I don’t see those affects doesn’t make them any less real.
I’ve tried to do digitally the thinking and creative part of writing. It just doesn’t work as well as scribbling on paper. I use these tablets to capture ideas. This seed has been bumping around for 3 months (if you zoom in, it’s interesting that this seed happens to be _about_ reverberations!) Today it gets turned into a new something for Open + Curious.
