Seth Godin

Extraction →

Published January 2  ·  All posts on Jan 2  ·  

This is a rich conversation around validation vs. reassurance, which I recently revisited. Go listen. (Seth Godin and Brian Koppelman, 7/7/2015, from The Moment podcast—from over 10 years ago, back catalog for the win!)

I recently re-listened. Then I took the audio file, had a transcript generated (from otter.ai), passed it to Claude.ai who wrote me a magnificent list of takeaways. I’ve been reading over them, thinking about them, and weaving the ideas into my thinking.

But I’m not publishing those takeaways because that would be devaluing Koppelman’s and Godin’s work. AI is a power tool which I use for various things. (For example, I use it to help me write show notes for my podcast episodes, which I do publish in full.) But I blog here to help my thinking (and in this case to encourage others to listen to a great podcast episode.)

I’m not trying to give you all the gems all polished up from something someone else created. If you want the gems, go listen; Find your way to get the gems. Because the gems are only valuable if you dig them out and polish them yourself.

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Petulance →

Published August 8  ·  All posts on Aug 8

If you’re regularly having arguments with well-informed people of goodwill, you will probably ‘lose’ half of them–changing your mind based on what you’ve learned. If you’re not changing your mind, it’s likely you’re not actually having an argument (or you’re hanging out with the wrong people.) While it can be fun to change someone else’s position, it’s also a gift to learn enough to change ours.

~ Seth Godin from, How to win an argument with a toddler

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It warms my heart whenever anyone describes an argument—what an argument actually is, not rather a fight which too many people refer to as an “argument.”

I’m not the tantrum-throwing child Godin is (among others) referring to— but too often I can be the next child over in the stereotypical classroom: The petulant one. Yikes!

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Within, not across →

Published June 5  ·  All posts on Jun 5  ·  

Claude and I discussed it, and my theory (Claude is giving me full credit) is an LLM of this sort is not a communications medium at all. There’s no way for a human to put a new idea directly into it and no way to send that message to another human. Instead, my take is that Claude brings us everything it knows, and that its function is to help us go within, not across.

~ Seth Godin, from Across and within | Seth’s Blog

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A slightly longer than usual blog post from Godin making the interesting point differentiating across time, versus across space (just normal space, not outer space.) I know I find “talking” with LLMs very helpful for various reasons. I think the biggest is that it is (or at least “feels like”) one-on-one communication; It’s very much not social media where I always feel like I’m serving corporate masters by making grist for their mills.

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Don’t ship junk →

Published January 3, 2025  ·  All posts on Jan 3

It’s easy to misunderstand the idea of agile and the minimum viable product. We shouldn’t forget that the unspoken rule is: Don’t ship junk. We send a message to the market when we’re in such a hurry that we don’t put in the care and focus needed to do great work.

~ Seth Godin, from Winging it

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What Godin is pointing at, I refer to as “being professional.” A professional is someone who understands what he’s talking about, strives be what he’s talking about, and—most importantly—is slightly annoyed by people who are not professional. If non-professional people don’t annoy you (a little bit), you need to recheck your self-assessment. Professionals recognize other professionals (regardless of their respective professions) and professionals prefer to associate with other professionals.

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Strategy questions →

Published November 27, 2024  ·  All posts on Nov 27  ·  

Seth Godin posted a selection of strategy questions a few weeks back, to coincide with his latest book’s release. I’ve found myself referring to these questions a few times, and wanted to post about it here to be sure everyone had a chance to notice them…

Where will I cause tension? What resistance should I anticipate from others (and myself)?

~ Seth Godin, from Strategy Questions

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…just to pick one to quote, to give you a taste.

I’ve been using this list as a primer when I want to think about some project. I’ve found it works in my own head, as well as with other people.

As always, his asking really good questions is a gift; A tremendously empowering gift.

Is there a question in that list which scares you?

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To make, as in: Creation →

Published November 8, 2024  ·  All posts on Nov 8  ·  

The most important work we do is to make decisions. Decisions don’t seem effortful (turn left or right, say yes or no) but the apparent risk and emotional labor is real. Hard decisions are hard because of the story we tell ourselves about repercussions and responsibility.

~ Seth Godin, from Decisions as effort

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To make a decision is an act of creation.

I’m not sure when I fully integrated the idea that making decisions is a creative act. But it definitely is a creative act. Making a decision is not simply choosing among options. Making a decision is not simply saying ‘yes’ to something. (And I’m not referring to the obvious corollary that a ‘yes’ to something is a ‘no’ to other things.) Making a decision creates a connection between the before and the after. Those were two things, and through our decision we create a connection; We create something greater than the simple sum of those two “parts.” The connection itself is something wholly new.

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What will change your mind? →

Published August 14, 2024  ·  All posts on Aug 14  ·  ,

What are you working on? When will you change your mind? What can you learn, what can you challenge?

~ Seth Godin, from What are you thinking about? | Seth’s Blog

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As is often the case, Godin asks really good rhetorical questions. Me? In recent weeks I’ve been challenging myself to shift my focus to longer timeframes. I’ve reached a level of sophistication where—give or take—what I do on any given day does not matter; I don’t go off the rails. What I do, is get anxious about “all the things” when I get lost thinking about too many things.

Instead of hyper-focusing on the right-now, I need to zoom out. What I just accomplished moves me towards a goal. Yes, even if I just blew off some scheduled thing to go play outside; That moves my health forward energizing me for another day. And each day making some progress is just exactly the right thing to be doing.

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What systems are in place? →

Published April 28, 2024  ·  All posts on Apr 28  ·  

Finish this sentence: I am the sort of person who…

Here’s a different way to look at it, one that we can broaden into an insight about adult decisions about where to work, where to live, who to hang out with. There are two parts:

Are the people this place attracts the sort of people I want to spend time with and become more like?

Is the system that is in place here one that pushes and cajoles and processes people to become more like the kind of person I’d like to be?

~ Seth Godin from, On choosing a college

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Not everything needs to be planned out, pre-visualized, processified, done-defined, and OODA looped. However, having mastered those things, it is massively empowering when things go sideways, off the rails, and get set back. Having mastered those things, I know I can always begin anew a slow upward spiral.

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Honka! Honka! →

Published March 29, 2024  ·  All posts on Mar 29  ·  

Godin’s writing frequently—it might be fair to say always—attempts to inspire. But from some quarters he is criticized for being too trite; that he speaks in platitudes.

No need to be part of the circus. If you can find a problem and solve it, you can skip the clown car.

~ Seth Godin from, Turtleneck confusion

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Two points: First, the problem with platitudes lies with the listener; if I’ve heard it so often, that it feels like a platitude, then why have I still not yet embodied the lesson? Second, Godin doesn’t get enough credit for his efforts to teach professionalism; and professionalism has nothing to do with getting paid (c.f. Steven Pressfield.)

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Connecting and respecting →

Published February 28, 2024  ·  All posts on Feb 28  ·  

The idea of narrowing the number of people we’re intending to serve with our creative efforts is freeing. Kevin Kelly‘s 1000 True Fans is liberating in the sense that it frees us from having to imagine: How am I supposed to create something that excites and engages with millions of people. But even “just” those 1,000 fans is a daunting group to imagine.

It turns out that finding, connecting and respecting a small group of supporters and customers always outperforms the hustle for more. And that if you can create a remarkable story that’s worth spreading, it’ll spread. Not because you need it to, but because your customers do.

~ Seth Godin from, The reluctant spammer

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Unfortunately, I’ve not yet found my people. Yes, certainly, people tell me they love what I create—but I’ve not yet found something that goes beyond being interesting to people. I’ve not yet found something that solves a problem for them… Excites them to action… Enables them to create something of their own…

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