Seth Godin

Don’t ship junk

January 3

It’s easy to misunderstand the idea of agile and the minimum viable product. We shouldn’t forget that the unspoken rule is: Don’t ship junk. We send a message to the market when we’re in such a hurry that we don’t put in the care and focus needed to do great work.

~ Seth Godin, from Winging it

What Godin is pointing at, I refer to as “being professional.” A professional is someone who understands what he’s talking about, strives be what he’s talking about, and—most importantly—is slightly annoyed by people who are not professional. If non-professional people don’t annoy you (a little bit), you need to recheck your self-assessment. Professionals recognize other professionals (regardless of their respective professions) and professionals prefer to associate with other professionals.

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Strategy questions

November 27

Seth Godin posted a selection of strategy questions a few weeks back, to coincide with his latest book’s release. I’ve found myself referring to these questions a few times, and wanted to post about it here to be sure everyone had a chance to notice them…

Where will I cause tension? What resistance should I anticipate from others (and myself)?

~ Seth Godin, from Strategy Questions

…just to pick one to quote, to give you a taste.

I’ve been using this list as a primer when I want to think about some project. I’ve found it works in my own head, as well as with other people.

As always, his asking really good questions is a gift; A tremendously empowering gift.

Is there a question in that list which scares you?

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To make, as in: Creation

November 8

The most important work we do is to make decisions. Decisions don’t seem effortful (turn left or right, say yes or no) but the apparent risk and emotional labor is real. Hard decisions are hard because of the story we tell ourselves about repercussions and responsibility.

~ Seth Godin, from Decisions as effort

To make a decision is an act of creation.

I’m not sure when I fully integrated the idea that making decisions is a creative act. But it definitely is a creative act. Making a decision is not simply choosing among options. Making a decision is not simply saying ‘yes’ to something. (And I’m not referring to the obvious corollary that a ‘yes’ to something is a ‘no’ to other things.) Making a decision creates a connection between the before and the after. Those were two things, and through our decision we create a connection; We create something greater than the simple sum of those two “parts.” The connection itself is something wholly new.

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What will change your mind?

August 14

What are you working on? When will you change your mind? What can you learn, what can you challenge?

~ Seth Godin, from https://seths.blog/2024/07/what-are-you-thinking-about/

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As is often the case, Godin asks really good rhetorical questions. Me? In recent weeks I’ve been challenging myself to shift my focus to longer timeframes. I’ve reached a level of sophistication where—give or take—what I do on any given day does not matter; I don’t go off the rails. What I do, is get anxious about “all the things” when I get lost thinking about too many things.

Instead of hyper-focusing on the right-now, I need to zoom out. What I just accomplished moves me towards a goal. Yes, even if I just blew off some scheduled thing to go play outside; That moves my health forward energizing me for another day. And each day making some progress is just exactly the right thing to be doing.

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What systems are in place?

April 28

Finish this sentence: I am the sort of person who…

Here’s a different way to look at it, one that we can broaden into an insight about adult decisions about where to work, where to live, who to hang out with. There are two parts:

Are the people this place attracts the sort of people I want to spend time with and become more like?

Is the system that is in place here one that pushes and cajoles and processes people to become more like the kind of person I’d like to be?

~ Seth Godin from, On choosing a college

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Not everything needs to be planned out, pre-visualized, processified, done-defined, and OODA looped. However, having mastered those things, it is massively empowering when things go sideways, off the rails, and get set back. Having mastered those things, I know I can always begin anew a slow upward spiral.

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Honka! Honka!

March 29

Godin’s writing frequently—it might be fair to say always—attempts to inspire. But from some quarters he is criticized for being too trite; that he speaks in platitudes.

No need to be part of the circus. If you can find a problem and solve it, you can skip the clown car.

~ Seth Godin from, Turtleneck confusion

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Two points: First, the problem with platitudes lies with the listener; if I’ve heard it so often, that it feels like a platitude, then why have I still not yet embodied the lesson? Second, Godin doesn’t get enough credit for his efforts to teach professionalism; and professionalism has nothing to do with getting paid (c.f. Steven Pressfield.)

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Connecting and respecting

February 28

The idea of narrowing the number of people we’re intending to serve with our creative efforts is freeing. Kevin Kelly‘s 1000 True Fans is liberating in the sense that it frees us from having to imagine: How am I supposed to create something that excites and engages with millions of people. But even “just” those 1,000 fans is a daunting group to imagine.

It turns out that finding, connecting and respecting a small group of supporters and customers always outperforms the hustle for more. And that if you can create a remarkable story that’s worth spreading, it’ll spread. Not because you need it to, but because your customers do.

~ Seth Godin from, The reluctant spammer

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Unfortunately, I’ve not yet found my people. Yes, certainly, people tell me they love what I create—but I’ve not yet found something that goes beyond being interesting to people. I’ve not yet found something that solves a problem for them… Excites them to action… Enables them to create something of their own…

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Intentional action

January 5, 2024

Elsewhere I’ve talked about the Karpman drama triangle. About learning it’s not even actually fun to be the hero who rushes in. Rushing—doing something quickly sacrificing doing it correctly—is never the right choice.

The most exciting thing about professional project management is that it trades away excitement for systems thinking and intentional action. We make heroes out of people who show up with the last-minute save, but the real work is in not needing the last minute.

~ Seth Godin, from Project management

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Of course, we can delete the word “professional” from the above and it points to something we might choose to work on: If I’m late… If I’m rushing… If I’m “too busy”… Where exactly does that come from? Once I started look at my life this way, and started asking such questions, it didn’t take long to realize the problem was within myself. We choose to take on too many things. We choose to stretch for more connections, activities and things. The details differ. But it’s the same for each of us.

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Knowing when to stick and when to walk away

November 24, 2023

Among the vast options every day, how does one choose well? Should I observe guardrails and steer down the center of the easy path? If I can see guardrails which are clearly “that would be, or create, a true problem” and “that would be a quagmire of ongoing struggle”, why would I ever want to not steer down the middle of that path?

And finally, some problems get better if we’re willing to talk about them. Some situations, on the other hand, simply get worse when we focus our energy and community on them.

~ Seth Godin from, Working with problems

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Any time I choose to walk away, I can also choose to widen my perspective. From a wider perspective, any time I walk away is simply the next step in my path.

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Civility

October 15, 2023

At the kickoff of an unusually long issue of 7 for Sunday, I’ll try to keep this first part short, because (as I often say, because I really do mean it) I appreciate your time and attention, and I don’t take it for granted.

Civility fades in the face of entitlement.

~ Seth Godin from, https://seths.blog/2023/10/no-thank-you/

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Godin’s point—that sometimes we choose to assert that something was ours to take, when in fact someone was kind enough to give a gift—really landed for me. I’m reminded of a recently-run-here quote from Kevin Kelly about the growth opportunities pointed to by irritation with others.

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Vulnerability

September 9, 2023

Vulnerable is the only way we can feel when we truly share the art we’ve made. When we share it, when we connect, we have shifted the power and made ourselves naked in front of the person we’ve given the gift of our art to. We have no excuses, no manual to point to, no standard operating procedures to protect us. And that is part of our gift.

~ Seth Godin

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Understanding and compassion

September 3, 2023

Compassion. The best description (it’s right at the top) and discussion (continues for ~6,000 words) I’ve found is David Gross’s Notes on Compassion.

Empathy, a cycle of skills improvement, developing new attitudes and showing up in service often accompanies the careers of people who get from here to there.

Ambition is insufficient.

~ Seth Godin from, https://seths.blog/2023/07/goals-and-expectations/

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There’s a reason the word “understanding” is before “compassion” in my mission. We each have limited resources, and we must be intentional (perhaps not entirely intentional, but certainly not entirely unintentional) with how we act based on compassion. I must first begin to understand myself. Then begin to understand the world, and that includes beginning to understand others.

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Connection

August 30, 2023

Effort isn’t the point, impact is. If you solve the problem in three seconds but have the guts to share it with me, it’s still art. And if you move ten thousand pounds of granite but the result doesn’t connect with me, I’m sorry for your calluses, but you haven’t made art, at least not art for me.

~ Seth Godin

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Resistance

August 20, 2023

If you have decided that you can’t do art until you quiet the voice of resistance, you will never do art. Art is the act of doing work that matters while dancing with the voice in your head that screams for you to stop. We can befriend the lizard, lull it into stupor, or merely face it down, but it’s there, always. As soon as you embrace the lizard (not merely tolerate it but engage it as a partner in your art), then you are free.

~ Seth Godin

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What we see

August 9, 2023

…we see what we believe, not the other way around. Rarely do we see the world as it is. Most of the time we are so busy compartmentalizing, judging, and ignoring what we can’t abide that we see almost nothing. We don’t see opportunities. We fail to see pain. And most of all, we refuse to see the danger in doing nothing. If you can’t see, you will never make art successfully.

~ Seth Godin

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Shame

July 10, 2023

While you can still avoid shame by hiding, you won’t find happiness or even stability that way. The thing is, shame is a choice. It’s worth repeating: Shame can’t be forced on you; it must be accepted. The artist, then, combines courage with a fierce willingness to refuse to accept shame. Blame, sure. Shame, never. Where is the shame in using our best intent to make art for those we care about?

~ Seth Godin

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The choice

June 21, 2023

It’s a choice. The choice between being the linchpin (the one people can’t live without) and the cog (who does what she’s told). The choice between doing art (and forging your own path, on your own terms, and owning what happens) and merely doing your job (which pushes all the power and all the responsibility to someone else).

The good news is that it’s your choice, no one else’s.

~ Seth Godin

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