For as long as I can remember, we’ve sent some sort of holiday card to our family and closest friends. Over the years it’s been store-bought cards, then for a while I was custom printing my own cards, but most-recently the professionally printed ones just can’t be beat.
The hardest part is always—of course—getting a photo the two of us can accept. Anyway.
Happy holidays to you and your family, and best wishes for a healthy and joyful 2025.
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Optionality lets you do things no one would give you permission to do. It lets you write excellent software and give it away for free if you choose. It lets you do things that don’t make sense in the current climate, but will long-term. It lets you be early while eventually catches up.
~ Jason Fried, from Achieving optionality
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I’ve never heard that word used that way, and I’ve never heard that business happy-place described so succinctly.
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Web sites!
Our beloved podcasting is built upon technology from the free (as in freedom and money) World Wide Web. We’ve come to take it for granted, so we just call it the web without even a capital-W.
Every podcast creator talks about getting more listeners. There are billions of people using the web. Searching on the web has to lead to a web site.
My challenge to you is:
Type “Your Show Title podcast” into a few search engines…
(You could also search for the title, or some critical words, or a guest name, from a recent episode.)
What did you get?
How far down those results is it to something that you actually control?
Is there even anything you control, anywhere in the results?
The only thing you can actually control on the web, is your own domain name.
…go to https://hover.com/ and find a domain name that you like.
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If you want to make a positive difference in the world—or simply maintain your sanity—you need to step back. You need to learn how to be more philosophical—which means being more discerning about what you let into your mind and learning how to see the big picture, calmly and with perspective.
~ Ryan Holiday, from This Habit Is Making You Miserable
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Just in case you had a negative reaction to the word philosophical: I distinctly recall when I thought “being philosophical” meant telling others how to do things, or at least pontificating about how I do things better. I distinctly recall learning that the word comes from “the love of truth”—and how that struck me deeply. I distinctly recall that the more I learned about philosophy in general, the more I wanted to learn about my philosophy—first discovering that I didn’t have a definitely chosen one, and then beginning to choose.
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That’s why people stay behind – not because they lack perspective, or self-discipline, or because their dopamine loops have been hacked by evil techbro sorcerers who used Big Data to fashion history’s first functional mind-control ray. They are locked in by real, material things.
~ Cory Doctorow, from Enshittification isn’t caused by venture capital
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There are many things I deeply appreciate and enjoy about the way I do short-form blogging. But one thing I am aware is missing, is more-considered analyses. I do believe that federated systems are the way to keep things from getting completely out of control—as they are today with the big platforms and their enormous machinery behind the scenes. But that belief of mine remains stymied by the reality of how people and communities actually work in real life.
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It’s easy to misunderstand the idea of agile and the minimum viable product. We shouldn’t forget that the unspoken rule is: Don’t ship junk. We send a message to the market when we’re in such a hurry that we don’t put in the care and focus needed to do great work.
~ Seth Godin, from Winging it
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What Godin is pointing at, I refer to as “being professional.” A professional is someone who understands what he’s talking about, strives be what he’s talking about, and—most importantly—is slightly annoyed by people who are not professional. If non-professional people don’t annoy you (a little bit), you need to recheck your self-assessment. Professionals recognize other professionals (regardless of their respective professions) and professionals prefer to associate with other professionals.
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2025? Inconceivable! Still, it’s time to settle on my yearly touch phrase for 2025.
SERENITY
In 2012 I began selecting a phrase or word to use as a guide. David Bourne pointed out there’s a word for that: Cynosure.
When I picked the phrase in 2012, I didn’t imagine it would become a yearly ritual. It required significant reading through my journals to realize I even had chosen cynosures for 2012 and 2015. Over the years I’ve used the following:
2012 – Will-power and self-possession
2015 – simplify
2017 – “A dream is just a dream. A goal is a plan and a deadline.” ~ unknown
2018 – hell yes! or, NO.
2019 – NO.
2020 – get less done
2021 – festina lente
2022 – choose wisely
2023 – choose today
2024 – HUMILITY
There are echoes. For example 2022’s is effectively a refinement of 2012’s. And there’s an over-arching story of simplification and increasing self-awareness. What more could I ask for?
Mostly I use these cynosures in my journaling. I generally end each entry by writing it, followed by memento mori. Here’s the end of 2024…
I’m obviously reminding myself of these ideas. I’m also preparing for my certain death. I will one day write a final journal entry, and it would be fitting to have “memento mori” be my final journaled words.
My choice for 2025 is meant to be aspirational. In some journal entries in December I was writing about themes I might seek more of in the new year; Tranquility, contentment, or perhaps gratitude? Serenity won out because I’d like to maintain my serenity, at all times. Even when active. Even in the midst of chaos.
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The amateur believes he must first overcome his fear; Then he can do his work. The professional knows that fear can never be overcome. He knows there is no such thing as a fearless warrior or a dread-free artist.
~ Steven Pressfield
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Life is rich and colorful but to justify the habit you tell yourself that your phone will somehow be more interesting. This is an excuse. If you’re bored by the situation you’re in it’s your own damn fault.
~ Tom Critchlow, from The Art of Being Switched On
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Yes, absolutely. There are levels to this art of being switched on. First is to be come self-aware enough to notice that you are generally off. Second, being able to notice in the moment when you are off. Third, being on. Fourth—and this makes the first three seem easy—being truly happy when others around you are switched off.
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If we possess inward solitude we do not fear being alone, for we know that we are not alone. Neither do we fear being with others, for they do not control us. In the midst of noise and confusion we are settled into a deep inner silence. Whether alone or among people, we always carry with us a portable sanctuary of the heart.
~ Richard Foster
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*hunh* I’ve been incorrectly using the phrase, “hauling the mail,” forever. I was going to use it as the title for a post about something else and went to see if I could find something interesting to quote… only to realize it means to move things at high speed. I’ve always thought it meant to do something that was once really amazing or challenging, but which is now so regular and routine as to be forgotten—that’s literally what hauling the mail is. Who (besides me?) notices all the hauling of mail which gets done? Anyway. Okay, mental data updated—and I’ll never use it again since it makes not sense for it to be about moving things quickly. ¯\_(ツ)_/¯
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Modern luxury is the ability to think clearly, sleep deeply, move slowly, and live quietly in a world designed to prevent all four.
~ Justin Welsh
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One of the reasons we work in six week cycles, is that it gives us a different definition of later.
~ Jason Fried, from Avoiding pile-ups
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I often remind myself (in my mind, in my journals, in blog posts, in 7 for Sunday… because I need a lot of reminding) that all of my problems arise because I overestimate what I can get done in the short term. Yes, that usually has a second part about the long term. And that’s not where my problems arise from. For me, it’s all about teeing up too much to do. Working in relatively short cycles, as Fried describes, and put things into the “now” (in this cycle) or “never” (not “later”!) categories is a big part of how I manage to not explode into chaos and depression three times a week.
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Conversation is a musical thing, like jazz or birdsong: more ‘call and response’ than question and answer. It enables us to travel great distances, but the joy is in the journey not the destination. We are meant to sing and dance along the way, jamming with others, riffing off them, creating something new right here, right now, in a way that no one can alone.
~ Robert Poynton
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So much has happened in 2024. What do I have in mind for 2025? I’m looking forward to reading all my 2024 journal entries—I’m excited to see optimistic Craig get punched in the face (only because I know how that story ends.) I’m also looking forward to getting back to writing regularly here on the ‘ol blog. This is, after all, where the shift into my current epoch started.
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Make your own recovery the first priority in your life.
~ Robin Norwood
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Have you heard the phrase “a big lift”? It’s the idea of making a concerted effort to accomplish something big, in one steady effort. The idea being that some accomplishments just don’t quite ever get done via small, daily steps.
Each year, in NO!vember I set about weeding. I try to identify every single thing I’m doing, and then assess whether or not I want to keep doing that. This sets me up for December. In December everyone I normally interact with starts to assume everyone else is on holiday. Things generally get more quiet in terms of projects and work.
In December, I identify big things that I’ve either just discovered (perhaps I didn’t even see them until clearing out in NO!vember) or which I’ve been ignoring (which means they’ve been nagging at the back of my brain.) I try to find a big lift that will yield some sort of big benefit in the coming year—a big time savings, or a big force multiplier for me going forward.
In December, I point my efforts at one of those big lifts…
It invariably ends up being a huge effort—bigger than just “big,” several hours, every day! But each year, as I head into the new year, I ride on that bad-ass high of knowing I cleared the decks in NO!vember and picked off that one big lift in December.
Is there a big lift you can imagine that would shift your continents creating new opportunities or capabilities for you in the new year?
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In my view, the amateur does not love the game enough. If he did, he would not pursue it as a sideline, distinct from his “real” vocation. The professional loves it so much he dedicates his life to it. He commits full-time. That’s what I mean when I say turning Pro. Resistance hates it when we turn Pro.
~ Steven Pressfield
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It is not speaking that breaks our silence, but the anxiety to be heard.
~ Thomas Merton
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Education is when you read the fine print. Experience is what you get when you don’t.
~ Pete Seeger
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