Design with Hernán Braberman →

Published November 30, 2021  ·  All posts on Nov 30

How does the practice of design, particularly in cover art and podcasting, bridge functionality and storytelling?

Discover the parallels between designing podcast cover art and packaging consumer goods.

It’s like a very tiny story in a square footprint, and of course it should reflect you. And then, also, once your audience gets used to it, [it will] be like a shortcut to finding your new episode.

~ Hernán Braberman (2:18)

The conversation explores the relationship between storytelling and design, focusing on podcast cover art as a form of visual storytelling. Hernán explains how the design parallels packaging consumer goods, both requiring an ability to draw attention and convey meaning within a small space. He discusses how the elements of design—shapes, colors, and typography—can embody the emotional and functional attributes of a podcast’s narrative, making the artwork a recognizable shortcut for audiences.

Hernán shares personal anecdotes, including inspiration from Spanish designer Javier Mariscal, whose philosophy of “design without surname” influenced their perspective. He also draws an analogy between podcasting and scuba diving, emphasizing the unique medium and altered sense of time in both. The discussion reflects on how creativity in podcasting is an open-ended process, comparable to the iterative nature of design, and how sound and structure play critical roles in storytelling.

Takeaways

Storytelling in design — Visual elements in cover art serve as a narrative gateway for audiences.

Parallels between mediums — Podcast cover art shares similarities with packaging design in consumer goods.

Creative methodology — Starting with conceptual frameworks aids in refining design or restarting from new perspectives.

Influence of mentors — Inspiration from influential designers can reshape one’s approach to creativity and professional practice.

Role of sound in podcasting — Audio design enhances storytelling by creating an immersive, unique atmosphere.

Podcasting as a design activity — Structuring and planning podcast elements is akin to a creative design process.

Analogies in creativity — Comparing podcasting to scuba diving highlights the transformative experience of exploring new mediums.

Resources

Javier Mariscal — Spanish designer known for his multidisciplinary approach, blending graphic design, product design, and more.

Podcast directories — Platforms compared to supermarket shelves for showcasing podcast cover art.

Supermarket packaging design — Used as a metaphor for crafting engaging and functional podcast thumbnails.

Tridimage — Hernán’s web site for design.

Hernán Braberman

(Written with help from Chat-GPT.)

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Acknowledgment with Simon Ratcliffe →

Published November 30, 2021  ·  All posts on Nov 30

How do the dynamics of conversation and storytelling impact podcasting and personal connection?

Effective podcasting techniques rely on balancing preparation and adaptability during interviews.

A lot of people never answer those questions, until somebody asks them. And, actually, you asking them often brings them insight they didn’t necessarily have.

~ Simon Ratcliffe (17:23)

The conversation explores the nuances of podcasting and the emotional dynamics of meaningful dialogue. One focus is the emotional highs and lows experienced in podcast production, from the joy of recording to the challenges of editing and releasing episodes. Another topic is the value of acknowledging guests’ individuality, with examples of how thoughtful questioning can lead to deep, meaningful exchanges.

The discussion also examines group dynamics, especially in the context of facilitating group interviews or research discussions. Key insights include the importance of recognizing and engaging all participants and the transformative power of contextual understanding in conversations. The conversation reflects on how certain techniques, such as effective pauses and unscripted interactions, contribute to authentic connections.

Takeaways

Understanding storytelling techniques — Conversations are enriched by focusing on the broader context of a person’s life.

Acknowledging individuality — Recognizing each participant fosters trust and engagement.

Balancing preparation and flexibility — Minimal but strategic notes can guide meaningful exchanges.

Value of silence — Different kinds of silence serve distinct purposes in conversations.

Emotional highs and lows in podcasting — The creative process involves both joy and challenges.

Role of group dynamics — Acknowledging everyone in a group encourages balanced participation.

Therapeutic elements of conversations — Thoughtful questions often lead to unexpected insights.

Resources

Simon Ratcliffe

(Written with help from Chat-GPT.)

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Easy versus hard →

Published November 30, 2021  ·  All posts on Nov 30  ·  

Those things are easy now. They might cost more than we’d like, but you can put them on a check-list and they’ll get done. What’s hard now is breaking the rules. What’s hard is finding the faith to become a heretic, to seek out an innovation and then, in the face of huge amounts of resistance, to lead a team and to push the innovation out the door into the world. Successful people are the ones who are good at this.

~ Seth Godin

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Better figure this part out →

Published November 30, 2021  ·  All posts on Nov 30  ·  ,

Despite having been published in 1910, Arnold Bennett’s book How to Live on 24 Hours a Day remains a valuable resource on living a meaningful life within the constraints of time. In the book, Bennett addresses one of our oldest questions: how can we make the best use of our lives? How can we make the best use of our time?

~ Shane Parrish from, How to Live on 24 Hours a Day

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I’ve mentioned Arnold Bennett before, and my opinion remains the same: How to Live on 24 Hours a Day, is a delightful little read. Although this post from Parrish isn’t where I first heard of the book, it remains a terrific summary. If you’ve ever thought, “I wish I could find time to…” you should read Bennett’s thoughts.

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In the end →

Published November 29, 2021  ·  All posts on Nov 29  ·  , ,

Not just that every day more of our life is used up and less and less of it is left, but this too: If we live longer, can we be sure our mind will still be up to understanding the world—to the contemplation that aims at divine and human knowledge? If our mind starts to wander, we’ll still go on breathing, go on eating, imagining things, feeling urges and so on. But getting the most out of ourselves, calculating where our duty lies, analyzing what we hear and see, deciding whether it’s time to call it quits—all the things you need a healthy mind for… all those are gone.

So we need to hurry.

Not just because we move daily closer to death but also because our understanding—our grasp of the world—may be gone before we get there.

~ Marcus Aurelius

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Education →

Published November 29, 2021  ·  All posts on Nov 29  ·  

The function of education is to teach one to think intensively and to think critically. Intelligence plus character—that is the goal of true education.

~ Martin Luther King, Jr.

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Recent podcasts →

Published November 29, 2021  ·  All posts on Nov 29  ·  

Susanne Mueller published part two of our conversation on, Take it from the Iron Woman and my conversation with Gerdi Verwoert appeared on her, Daring Self-Leadership & The Nature Connection podcast. Episodes of the Podcaster Community’s show continue, recently with Simon Ratcliffe and Hernán Braberman.

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Excellence →

Published November 28, 2021  ·  All posts on Nov 28  ·  

Most see excellences as some grand aspiration. Wrong. Dead wrong. My two cents: Excellence is the next five minutes or nothing at all. It’s the quality of your next five-minute conversation. It’s the quality of, yes, your next email. Forget the long term. Make the next five minutes rock!

~ Tom Peters

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Adjudication →

Published November 28, 2021  ·  All posts on Nov 28

Human-based adjudication systems are not useless pre-Internet human baggage, they’re vital.

~ Bruce Schneier from, Smart Contract Bug Results in $31 Million Loss

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There are lots of things to say about the stuff built, conceptually, on top of block-chain technology. (Type “NFT” into your favorite search engine, for example; there’s a lot’s been said.)

But Schneier’s point about adjudication is something I’d never thought of. I’ve always known that “the software is the source of truth” is a literal disaster. Spend 30 years writing and working within software and you’ll agree. Software only works because there are intelligent people doing the really hard work.

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Forethought →

Published November 27, 2021  ·  All posts on Nov 27  ·  

Forethought is a virtue; remember that one day, that distant future will be now, and the choices you make today will have shaped the choices you are able to make then.

~ Tim O’Reilly

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