We’re driving faster and faster into the future, trying to steer by using only the rear-view mirror.
~ Marshall McLuhan
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Hindsight →
The trick →
The only thing better than well-thought-out articles, with a nice water–color image, that refer to a good book, that tie together some thoughts I was already having, published on the open web making the Internet a better place? When it’s written by someone I know personally. Here, have this…
The good news is that, according to Csikszentmihalyi, it is totally in my power to maintain flow, or at least maximize the amount of time spent in the flow state. After all, the attention split between the conflicting objectives happens entirely in my head. The trick, for the lack of a better word, is to convince myself to take interest in what needs to be done and to apply mental energy in order to increase the complexity of the activity at hand.
~ Peter Oshkai from, More on flow and photography
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For me, that attention split—my perception that there actually exist conflicting objectives—is the source of struggle. When I simply don’t invent the need for anything I enjoy doing to be a successful business… Boop. It’s all pleasant creation, heavy lifting and flow state.
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February 04, 2024 — #70 →
Reading time: About 5 minutes, 1100 words
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This issue is https://7forsunday.com/70
I do have some rules →
One rule is: Anything I find, which ticks two (or more!) boxes from my list of decadent favorite pastimes, I must include herein. For example: Something that bashes on social media platforms and makes me chuckle out loud? Oh, that’s getting included. Another rule, written but almost impossible to enforce, is: Don’t over think it.
The humble knife is a good example. An edged tool for cutting tough materials apart is just as useful to 21st-century home chef as it was to a nomadic hunter a hundred thousand years ago. The long past of the knife suggests it will have a long future. In other words, we’re probably not living in the last few years of an eons-long Knife Era.
By the same token, something that has just become “a thing” is less likely to be a long-lasting thing. If everyone around you is suddenly watching rapid-fire videos on something called TikTok, what are the odds we’re in the first few years of a thousand-year TikTok Era?
~ David Cain from, This Will Not Always Be a Thing
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But unlike Fight Club, this entire online blog/web site I have isn’t built upon self-delusion… waaaaaaaaait a minute.
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Commitment →
Commitment is healthiest when it is not without doubt, but in spite of it.
~ Rollo May
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Impact with Danny Bauer →
What are the key considerations for creating an engaging and impactful podcast, particularly regarding audience connection, episode length, and content strategy?
Danny Bauer reveals the strategic pivot to shorter podcast episodes, fueled by listener analytics, to redefine engagement in digital storytelling.
[The takeaway from the analytics was] people weren’t along with me. The super consumers— the super listeners— the super ruckus–makers weren’t. That’s what I call my audience. But at the end of the day, it’s a gift—it’s in service to the listener. Even though I would prefer to go deeper and longer, if people aren’t really consuming that, and growing from it, and enjoying that, then what’s the point? In some sense, I’m wasting my time.
~ Danny Bauer, 3:19
Danny Bauer is keen on optimizing his podcast episodes by tailoring them to better match the preferences of his audience, aiming for increased engagement through format adjustments. He highlights the significance of clearly identifying and naming one’s audience to ensure the content resonates deeply and meets their specific needs.
In life, you’re either a mercenary or you’re a missionary. Mercenaries are going to fight. They’re going to be scarcity minded. Craig has to lose for Danny to win, right. They’re going to compete in the same area, which is called podcasting. Or you’re a missionary and you’re generous, you’re abundant, you do the work even if you’re getting paid or even for free, right. And that’s what I’m doing with school leaders. With the free coaching, it’s because I’m a missionary. It’s about advancing the idea, the category, what we’re putting out and changing the world for the better, versus something that’s just for me.
~ Danny Bauer, 29:50
In his work supporting educators, Danny is committed to offering resources and strategies that bolster leadership skills, fostering a supportive network that empowers school leaders to navigate the complexities of their roles with confidence and innovation.
Takeaways
Optimization of episode length — the strategic shift to shorter podcast episodes, revealing that listener analytics show higher engagement for episodes under 20 minutes, leading to a content structure pivot.
Naming the audience — the importance of explicitly naming the audience to tailor the podcast’s content more effectively, enhancing connection and relevance.
Supporting educators — commitment to aiding educators, focusing on leadership development and community building to address the challenges faced by school leaders.
Resources
Better Leaders, Better Schools — Danny’s web site with information for school leaders, links to his podcast, blog and more.
Danny Bauer on LinkedIn.
Naming our Audiences — Inspired by this conversation with Danny, I started a conversation around how to name our audiences. ~Craig
(Written with help from Chat-GPT.)
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Disagreement →
Who shall decide when doctors disagree, and sound casuists doubt like you and me?
~ Alexander Pope
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What’s in your way? →
I’m fond of saying that the first 90 percent of something is vastly easier than the second 90 percent. There’s so much wisdom packed into that, and it’s funny—if you know how to tell a joke. Gee Willikers! I’m almost done! When in fact, I’ve only just scratched the surface.
In practice, this means you need to limit distractions to the full extent possible. Pull quotes, so effective near the top of an article, become a nuisance further down; many readers will find themselves unconsciously drawn to them, even when they want to focus on the text. Attention to the basic typographic details, line length, a readable typeface, the right balance between font size and line height, appropriate contrast between the text and background, can make the difference between a reader who makes it to the end of the article versus one who tires and gives up.
~ Mandy Brown from, In defense of readers
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I can say, without exaggeration, that I’ve tortured myself over every single tiny detail of what you are looking at. That includes the fact that 7 for Sunday looks slightly different in email. (It looks great in email; but what you see isn’t quite as controllable as a web site.) It would probably be good enough if I hadn’t tortured myself about the details, even though I think craftsmanship matters.
But of course readers matter most.
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Perspectives with Jeremy Fein →
What are the motivations, challenges, and thought processes involved in creating, pausing, and potentially evolving a podcast while balancing other professional and personal interests?
Jeremy Fein, a coach who embraces the power of conversation, joins Craig to talk about the complexities of podcasting and coaching, revealing his journey from creating a successful podcast to purposefully pausing it to refocus.
[Coaching sessions are] much better when they’re not recorded, right? They’re better for the client, which is what matters. And so podcasting felt like a way that I could maybe bridge a gap between the actual work that I do, and— let’s call it content creation. You go to write a caption on Instagram, and it’s just so divorced from the work that I’m doing on a regular basis with clients. That’s why I started [the podcast].
~ Jeremy Fein, 4:28
Jeremy Fein discusses his experiences with podcasting and coaching. He reflects on why he started his podcast, “Nothing Makes Perfect,” acknowledging the abundance of podcasts and his desire to create something meaningful rather than just adding to the noise. Jeremy also delves into his decision to pause his podcast after 25 episodes, a choice driven by a need to reassess and focus on aspects of the podcast he enjoyed and could amplify.
He also talks about the intrinsic connection between his identity and coaching, emphasizing how coaching has become an integral part of who he is. Jeremy’s approach to coaching is deeply rooted in conversation, listening, and idea exploration, rather than traditional fitness instruction. This approach underscores his commitment to personalization in coaching, catering to individual client needs while maintaining a structured yet flexible coaching framework.
Takeaways
Starting a podcast with awareness — discusses the over-saturation of podcasts and the importance of adding value rather than just contributing to the noise.
Pausing a successful podcast — reflects on the decision to take a break, focusing on reassessment and personal growth.
Personal identity and coaching — highlights how coaching has become a part of the speaker’s identity, shaping both professional and personal life.
Adapting to clients’ needs in coaching — emphasizes the importance of personalization in coaching, catering to individual client needs.
Content creation in the digital age — explores the challenges of creating authentic content that resonates with the audience and the creator’s values.
Resources
@jeremyfein Jeremy Fein on Instagram. Message him there for conversations or inquiries about his coaching or podcasting experiences.
Fein Movement Jeremy’s web site with coaching information and additional ways to reach him.
Nothing Makes Perfect Jeremy’s podcast.
(Written with help from Chat-GPT.)
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