Freedom, by definition, is people realizing that they are their own leaders.
~ Diane Nash
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Freedom, by definition, is people realizing that they are their own leaders.
~ Diane Nash
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With great power, comes great responsibility. Large language models (LLM) like Chat-GPT are powerful tools. How do I use it responsibly?
I want to find and present great quotations from guests on my podcast episodes. What happens when I try to get Chat-GPT to do it? Following is a really deep dive into exactly what happens, along with my best efforts to work with this power tool in a way which accurately represents what my guests say, while showing them in the best possible lighting.
For this to make any sense, you need to know that I start from a machine-generated transcript. I get them from the recording service, or from another service where I upload audio (for older episodes before machine-generated-from-the-service was available.)
Below is a screenshot.

I break the very long transcript text file into chunks, because there’s a maximum amount of text you can paste into the LLM interface. The screenshot above is from the 2nd or three chunks from my conversation with Martin. The whole chunk is 144 lines and about 8,000 characters.
Imagine having to read through the whole transcript to find the best part to quote. That’s very hard for me to do (nevermind I don’t have the time to do it), but the LLM can do it in a blink. LLMs are tireless and patient.
There’s much discussion about “prompt engineering.” It’s an art. The best clues I can give you are: Explain it to a 5-year-old. And, the 5-year-old does not get confused by ordered lists, even if you nest them.
I give the LLM all the transcript chunks. Then I give it this prompt:
Select 5 direct quotations (not from Craig) from the conversation. I prefer longer quotations which include more context. For each quotation you select, do three things: First, show me your selected quotation. Do not rewrite the quotations. You may remove verbal tics such as “ah”, “yeah” and “um”. You must leave the speaker’s false-starts and restarts in place, ending those with an em-dash and a space. Second, show the nearest time from before the selected quotation. Show that time exactly as it appears in the original transcript. Third, show the exact original transcript from which you selected the quotation. For context, show several lines of the original, unedited transcript before and where you selected the quotation.
Oh! Reviewing this post, I even found a problem in the prompt above. Can you see it? Below, you’ll see a complaint about the LLM response. Now I think it’s not an LLM error, but an error in my prompt above. :slight_smile:
(This entire post about quotations is actually just part 2 of a much larger prompt which starts with, “Perform the following 5 tasks. Include a numbered heading before your response for each of these tasks:”)
It spits the result out in one long stream of text. I’ll break it apart…

There are many things that I have to consider as I look at that:
Is it really a good quote, based on what I remember of that conversation? Meh, it’s okay. But that’s why I as it for 5 selections.
I don’t love that it refuses to give me context after the part where it selected the quote. I’ve tried, but after hours of work, I’m done prompt engineering and want to start this post. (As I mentioned above, I think this is because there’s an error, above, in my prompt.)
In this particular conversation, Martin talks a lot about “parkour”—thus “park order” (and many other variations I see a lot)—is just an error in the raw transcript. Ignore that for today.
Most importantly: Is it hallucinating?? Well, it’s easy to use that timestamp. 1 minute 22 seconds is definitely in the 1st chunk… a moment of scrolling…
Here’s the actual, original chunk I uploaded, and the LLM’s output side by side…

Okay, that’s sane. If I was going to pick this quotation, I’d have to work some form of my question into that quote, so his quote has some context…
Moving on, I’m just going to give you the screenshots for each.




I use LLMs to write my show notes. Getting a quote or two is just one part of that.
“Write show notes” is not “the work only I can do” (as Seth would say.) And, I simply do not have the time to do show notes from scratch.
Yes, I’ve spent hours today on prompt engineering, but I have 319 more podcast episodes from 2022 and earlier (!) that I want to have show notes for. Those episodes would be better with show notes. A few hours spent here, enable me to copy-and-paste… wait a few minutes (the LLM is not instantaneous) and I have a really good starting point for show notes.
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Do the best you can until you know better. Then when you know better, do better.
~ Maya Angelou
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But, all things considered, this became more and more obviously the right move for me, despite the headaches it would cause in execution. So to hopefully save you the same pain and give you a little look behind the scenes, I wanted to share how I came to this conclusion and executed the rebrand.
~ Jay Clouse, from Behind the rebrand
Changing names comes up pretty often. Most recently in, https://forum.podcaster.community/t/a-question-from-david-nebinski/4356
The article above is a deep dive into one person’s thinking and efforts as part of re-brand. (Although, it has nothing to do with podcasting specifically.)
There are good points in there too about what, exactly, is a brand.
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Seriously? A whole day each week without work? Sitting in the orientation that day, I could not imagine pulling it off. I had spent a decade of my professional life running from event to event, fighting for the time to read and write and reflect.
~ Brenton Dickieson, from sabbath unplugged
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Therein lies much wisdom. Go readeth thou shall.
I’d like to suggest a layer of nuance be added: One can only achieve a certain “width” of change for that one day each week. You cannot have a completely relaxed day if the other six are maximally frenetic. If you live with the chaos and noise turned up to 11, you cannot turn it down to 2 on a particular day. By “width” I mean you can really only turn it down somewhat; If you’re normally living at an 11, you can only expect to get down to, perhaps, a 7 on your sabbath. If you really want to have a relaxing day of rest, that’s probably down around like a zero on the chaos and noise knob.
So, Sabbath? Certainly. And work regularly—every day—to turn that chaos and noise knob. Live life at 2, and then your day off can be a sublime zero of rest and recovery.
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There are a bunch of insights in this little conversation with Ira Glass:
I’m ambitious! I want the stories to be special and I want the interviews to be special. The nervousness is my fear that they won’t be, and my awakeness to how hard it might be to get it to work. If you have any ambition, you march into the interview with a battle plan. You have this theory about what’s going to happen with this other person but you really have not the best idea if it’s going to work. Interviewing is an art form that so depends on the soul of the other person and also on how the two of you interact.
~ Ira Glass, from Ira Glass
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I particularly like that one about nervousness as a sign that we are doing something right as podcast creators. What’s the hard work? What’s the part that makes us a little nervous? Exactly.
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I’ve never worked a day in my life! I don’t! These days I get up every morning and say, “Oh good, another day!”
~ Ridley Scott, from Ridley Scott
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I hope the key-phrase in there is, “these days.” Because I definitely do not get up every morning thinking that. Presuming I ever reach that point of “oh good”, the challenge for me will be not piling more “should”s onto myself and forcing myself backwards. We shall see.
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But my very first memory was the Jim Henson film, Labyrinth. This has to be, without doubt, the creepiest Muppet film ever. I reacted strongly to the film as a child: frustration, intrigue, terror, revulsion, surprise, delight, and an awkward boyhood crush on Jennifer Connelly as Sarah, the heroine. It was a powerful film, not least because of David Bowie as Jareth. Evil and allure, Bowie is my archetypal Goblin King.
~ Brenton Dickieson, from Faërie Stories in The Labyrinth
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I agree with this entire post. As in: OMGYESPLEASE jumping up flipping my desk. It’s now been 8 years since Bowie died… and I very nearly rewatched Labyrinth just because of this post. “Evil and allure” in every direction, indeed. Muppets and kidnapped children. Beauty and horror.
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This recent bite of news from Podnews.net reminded me of a discussion I recently had with Tracy Hazzard…
Is a new Google service flooding podcast apps with spam? Calling them “a threat to the podcasting community”, the podcast directory Listen Notes has made a NotebookLM Detector, to spot shows made by Google’s NotebookLM. So far, it’s detected more than 280 shows which have been made using the AI tool. “Notebook LM has made it easier to mass-produce low-quality, fake content”, says Listen Notes founder Wenbin Fang; though The Spectator’s Sean Thomas suggests that AI may “make the podcast bro irrelevant”.
~ Podnews Oct 8, 2024 issue
As podcasters we’re focused on one direction; call it the “forward” direction with increasing amounts of refinement and care…
Each of us puts a lot of effort into that work, in that “forward” direction.
Tracy and I were talking about using AI to generate podcasts by going in the other direction. What if we took our own work, and used AI to generate new podcasts?
If it was done well, the AI could generate great podcasts, in my voice— me doing host-on-mic, from the things I have written.
That’s an interesting idea…
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Shyness is the tentative sound of the orchestra tuning up before the symphony begins. It is a beautiful, fractured piece of music in itself. It is the orchestra attempting to find its shared intent and is over all too quickly if you ask me.
~ Nick Cave, from Issue #68
*hunh*
That’s a really striking simile. (That’s a simile, right?) This goes on the pile of things I wish I’d written.
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