But, all things considered, this became more and more obviously the right move for me, despite the headaches it would cause in execution. So to hopefully save you the same pain and give you a little look behind the scenes, I wanted to share how I came to this conclusion and executed the rebrand.

~ Jay Clouse, from Behind the rebrand

Changing names comes up pretty often. Most recently in, https://forum.podcaster.community/t/a-question-from-david-nebinski/4356

The article above is a deep dive into one person’s thinking and efforts as part of re-brand. (Although, it has nothing to do with podcasting specifically.)

There are good points in there too about what, exactly, is a brand.

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