Mulligan? Do-over? Re-brand!

But, all things considered, this became more and more obviously the right move for me, despite the headaches it would cause in execution. So to hopefully save you the same pain and give you a little look behind the scenes, I wanted to share how I came to this conclusion and executed the rebrand.

~ Jay Clouse, from Behind the rebrand

Changing names comes up pretty often. Most recently in, https://forum.podcaster.community/t/a-question-from-david-nebinski/4356

The article above is a deep dive into one person’s thinking and efforts as part of re-brand. (Although, it has nothing to do with podcasting specifically.)

There are good points in there too about what, exactly, is a brand.

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Sabbath

Seriously? A whole day each week without work? Sitting in the orientation that day, I could not imagine pulling it off. I had spent a decade of my professional life running from event to event, fighting for the time to read and write and reflect.

~ Brenton Dickieson, from sabbath unplugged

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Therein lies much wisdom. Go readeth thou shall.

I’d like to suggest a layer of nuance be added: One can only achieve a certain “width” of change for that one day each week. You cannot have a completely relaxed day if the other six are maximally frenetic. If you live with the chaos and noise turned up to 11, you cannot turn it down to 2 on a particular day. By “width” I mean you can really only turn it down somewhat; If you’re normally living at an 11, you can only expect to get down to, perhaps, a 7 on your sabbath. If you really want to have a relaxing day of rest, that’s probably down around like a zero on the chaos and noise knob.

So, Sabbath? Certainly. And work regularly—every day—to turn that chaos and noise knob. Live life at 2, and then your day off can be a sublime zero of rest and recovery.

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Let’s be okay with being a little nervous

There are a bunch of insights in this little conversation with Ira Glass:

I’m ambitious! I want the stories to be special and I want the interviews to be special. The nervousness is my fear that they won’t be, and my awakeness to how hard it might be to get it to work. If you have any ambition, you march into the interview with a battle plan. You have this theory about what’s going to happen with this other person but you really have not the best idea if it’s going to work. Interviewing is an art form that so depends on the soul of the other person and also on how the two of you interact.

~ Ira Glass, from Ira Glass

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I particularly like that one about nervousness as a sign that we are doing something right as podcast creators. What’s the hard work? What’s the part that makes us a little nervous? Exactly.

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Oh, good

I’ve never worked a day in my life! I don’t! These days I get up every morning and say, “Oh good, another day!”

~ Ridley Scott, from Ridley Scott

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I hope the key-phrase in there is, “these days.” Because I definitely do not get up every morning thinking that. Presuming I ever reach that point of “oh good”, the challenge for me will be not piling more “should”s onto myself and forcing myself backwards. We shall see.

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Labyrinthine and awkward

But my very first memory was the Jim Henson film, Labyrinth. This has to be, without doubt, the creepiest Muppet film ever. I reacted strongly to the film as a child: frustration, intrigue, terror, revulsion, surprise, delight, and an awkward boyhood crush on Jennifer Connelly as Sarah, the heroine. It was a powerful film, not least because of David Bowie as Jareth. Evil and allure, Bowie is my archetypal Goblin King.

~ Brenton Dickieson, from Faërie Stories in The Labyrinth

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I agree with this entire post. As in: OMGYESPLEASE jumping up flipping my desk. It’s now been 8 years since Bowie died… and I very nearly rewatched Labyrinth just because of this post. “Evil and allure” in every direction, indeed. Muppets and kidnapped children. Beauty and horror.

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AI, but in the other direction

This recent bite of news from Podnews.net reminded me of a discussion I recently had with Tracy Hazzard…

Is a new Google service flooding podcast apps with spam? Calling them “a threat to the podcasting community”, the podcast directory Listen Notes has made a NotebookLM Detector, to spot shows made by Google’s NotebookLM. So far, it’s detected more than 280 shows which have been made using the AI tool. “Notebook LM has made it easier to mass-produce low-quality, fake content”, says Listen Notes founder Wenbin Fang; though The Spectator’s Sean Thomas suggests that AI may “make the podcast bro irrelevant”.

~ Podnews Oct 8, 2024 issue

As podcasters we’re focused on one direction; call it the “forward” direction with increasing amounts of refinement and care…

  1. we record an episode
  2. we do post-production
  3. we write show notes
  4. we write blog posts or in-depth articles based on the episode
  5. we write based on themes we find running through several of our episodes

Each of us puts a lot of effort into that work, in that “forward” direction.

Tracy and I were talking about using AI to generate podcasts by going in the other direction. What if we took our own work, and used AI to generate new podcasts?

If it was done well, the AI could generate great podcasts, in my voice— me doing host-on-mic, from the things I have written.

That’s an interesting idea…

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The tentative sound

Shyness is the tentative sound of the orchestra tuning up before the symphony begins. It is a beautiful, fractured piece of music in itself. It is the orchestra attempting to find its shared intent and is over all too quickly if you ask me.

~ Nick Cave, from Issue #68

*hunh*

That’s a really striking simile. (That’s a simile, right?) This goes on the pile of things I wish I’d written.

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My mind is an emulation

My mind is [apparently] a poor emulation of every movie ever created.

I mean, can you reliably tell whether you are an actual human in base reality or an upload/simulation?

Or to extend this even further:

Is there any text conversation that somebody could have with you that would convince you that you are actually a machine?

What a weapon that would be. What a cursed SMS that would be to receive.

IF YOU’RE READING THIS, YOU’VE BEEN IN A COMA FOR ALMOST 20 YEARS NOW. WE’RE TRYING A NEW TECHNIQUE. WE DON’T KNOW WHERE THIS MESSAGE WILL END UP IN YOUR DREAM, BUT WE HOPE WE’RE GETTING THROUGH.

~ Matt Webb, from Turing test variations

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First off, there are three different things I wanted to quote and three different directions. Go read the thing. I wish I had written it. Hello? Could the programmers running my brain in the simulation please drop the upgrade soon?! I digress.

As I read the above (the bit I quoted) I had a few thoughts…

One — There’s an idea—I recall it being called a “scissors” or a “shears”—which breaks a mind (human, but the discussion was also about an AI’s mind) once you have the idea. I mean: There’s a discussion of whether or not there can exist such a scissors. I’m sure I’ve read about this; I would have swore I blogged about it. But I can’t even find the discussion on the Internet. What I have found is discussion about the discussion with references to the discussion being deleted and moderator-blocked for a few years. Apparently, because if such a scissors actually exists . . . *bonk* Therefore, my first thought after reading the quoted bit above is that I think that “scissors” once broke my brain, and caused an emulator crash. And the information was mostly erased before I was restarted.

Two — Have you seen the film, The Thirteenth Floor? No spoiler! Go watch.

Three — Making this connection, as I read, made the hair stand up on my arms. Have you see the film, Prince of Darkness? No Spoiler! Go watch.

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Living the dream

Most of us are “living the dream”—living, that is, the dream we once had for ourselves. We might be married to the person we once dreamed of marrying, have the children and job we once dreamed of having, and own the car we once dreamed of buying. But thanks to hedonic adaptation, as soon as we find ourselves living the life of our dreams, we start taking that life for granted. Instead of spending our days enjoying our good fortune, we spend them forming and pursuing new, grander dreams for ourselves.

~ William B. Irvine

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A guide to the good life

I wrote this book with the following question in mind: If the ancient Stoics had taken it upon themselves to write a guidebook for twenty-first-century individuals—a book that would tell us how to have a good life—what might that book have looked like? The pages that follow are my answer to this question.

~ William B. Irvine, from A Guide to the Good Life

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There are a lot of books and ideas that get put forward when talking about Stoicism. This book is the best place to start. I wish I had found it much closer to when it was written in 2009. I wish it had been written 30 years sooner, and that I’d found it back then.

The Stoics’ interest in logic is a natural consequence of their belief that man’s distinguishing feature is his rationality. Logic is, after all, the study of the proper use of reasoning.

Ibid p33

[…] when the Stoics counsel us to live each day as if it were our last, their goal is not to change our activities but to change our state of mind as we carry out those activities. In particular, they don’t want us to stop thinking about or planning for tomorrow; instead they want us, as we think about and plan for tomorrow, to remember to appreciate today.

Ibid p71

[W]hen Stoics contemplate their own death, it si not because they long for death but because they want to get the most out of life. As we have seen, someone who thinks he will live forever si far more likely to waste his days than someone who fully understands that his days are numbered, and one way to gain this understanding is periodically to contemplate his own death.

Ibid p200

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