Stay in the tension

Stay in the tension

I’m a little behind :) this episode of The Creatively Engaging is from 4 years ago, but is worth listening to.

About halfway through Anna and Monika start talking about what it was like to play the specific piece of music. There’s an interesting discussion about staying in the tension of being out of perfect timing… which all struck me as related to doing work as a creative in general.

@brucedevereux was also on Podtalk back at, https://forum.podcaster.community/t/persistence-with-bruce-devereux/540

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The do-not list

The do-not list

If you’ve not heard of Burkeman’s book (Four Thousand Weeks, I’ve not yet read it) the seed is simple: Your life will be about 4,000 weeks in duration.

In this podcast episode, Burkeman talks about the common advice to prioritize your work and to do the important things first—an echo of Stephen Covey’s metaphor of rocks, pebbles and sand to be put into a jar representing your limited time. Burkeman zooms in on the implication—missed by most people—within Covey’s advice.

You only have finite time. If you have a prioritized list of what’s important to you, it’s the stuff in the middle that will do you in.

Your top 5 items are clearly those big things you should work on. But, your number 6 item—that one feels almost as important as number 5. You need to actively avoid the danger of getting sucked into that number 6 (and the other almost as important items right behind it.)

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This will give you hope

Ira Glass is a champion for the Many Voices that public radio’s mission says it values. This American Life is not the voice of record, but a record of the voices around us. The stories are as fully strange and hopeful and funny and harsh and romantic as America itself…and occasionally all at the same time. They sprawl outside the usual standard-issue broadcast confines, telling about the way it actually was, what it felt like, what really happened. Ira is their shepherd, their piper. But it was not always that way. Ira’s Transom Manifesto, which will appear in serialized form over the course of his time with us, begins with his utter lack of talent at this work. We think Ira’s failures will give you hope. — Jay Allison

~ from Ira Glass – Transom

slip:4utaia1.

This is a sprawling, multi-part piece by Glass. It’s part manifesto and part autobiography. It’s well worth the read. I know my may seem odd—it’s just the opening paragraph that’s written by Allison.

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New medium, same challenge

The need for such a contest more than 100 years ago is revealing enough, but the reaction of the judges to the prize-winning plan turned out to be even more so — and it says a lot about why business models for audio production and broadcast remain a struggle.

~ Julia Barton from, In 1924, a magazine ran a contest…

slip:4uniia1.

If one squints slightly, it’s all just the same issue: Things consume resources—radio, TV, podcasts, web sites for blogs, social media platforms—and take people’s time to create. It’s not possible for everyone to listen (read, web surf, etc) to everything for free, because reality is real.

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Nope. No more of that!

The next day NBC’s president decided to make an exception to the network’s ban on recorded sound in order to interview Morrison and play a portion of the recordings. (Yes, both NBC and CBS banned recorded sound over their air, and would continue to do so for another decade. […] ).

It’s telling that the lesson America’s big radio networks took from this incredible eye-witness recording was simply, “Nope, no more of that!” As sound scholar Michael Biel pointed out, “This is…the first time that a recording was allowed to be broadcast on NBC, and I can count on my fingers the other times that NBC broadcast recordings — knowingly and unknowingly — until the middle of WWII.”

~ Julia Barton from, Hell Yeah: Airships!

slip:4ubepe1.

Barton’s Continuous Wave is a must read for anyone interested in audio, radio or podcasting— this article in particular.

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Which tools you pay for

In the most-recent Podcaster Community campfire we got to talking about what tools and services are we currently paying for as part of podcasting. So today I put up a simple post in a few places to ask just that.

It’s one thing to talk about what we prefer, it’s another for us to have voted with our dollars. Me?

  • Hindenburg Pro
  • Zencastr (for recording podcasts)
  • Zoom (for everything except recording podcasts)
  • Vimeo (for hosting streaming video for the Podcaster Community)
  • Discourse (for the Podcaster Community forum)
  • Calendly (for scheduling, integrated with all the complexity of my personal calendar)
  • Otter.ai (for all the various audio I need to transcribe— pod recordings via Zencastr come with a transcript)
  • Podmatch.com

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Automatic, clickable time-references in our show notes?!

Well this is interesting! I’ve been adding time-references to quotes when I include them in show notes. I simply put the <minute>:<seconds> after the quote.

Today I realized that Overcast auto-magically makes those time codes clickable — touching the time code jumps play right to that point!

This is amazingly great for the listener.

For years there’s been discussion about chapters in podcast episodes. They are supported, yes. But there’s complicated to actually set up. The original way, is to embed the information within the mp3 audio file—that requires either special software which does just that, or your DAW has to support marking the chapters as you’re editing. Either way, a bit tedious.

But if this little feature of link-up-time-references in the notes works across more players… this is HUGE.

So: Take a look at your favorite player. Find an episode (any episode of Podtalk, for example) that has time-references in the show notes… and tell me if it works in your player.

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Consider: How do you handle the tension between quality and consistency?

We’re told to “just ship it,” but also to “make it great.” Where do you draw the line? When do you prioritize polish, and when do you hit publish?

I had to learn—the way you learn to ride a bicycle: do it over and over, the “principle” of the thing doesn’t help you do the thing—that the tension is a good sign. Now when I feel the tension between quality and consistency I know I’m in the correct place.

This morning, I’m thinking about a rowing metaphor: One oar is quality and the other is consistency. Pull evenly and the boat goes straight-ish. Also, if you try to row too hard, you get exhausted. The best way to make long-term progress is to row these two things, in balance, at a sustainable pace.

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Consider: What does a sustainable podcasting routine look like for you?

This is a perennial struggle for me. My ability to imagine things that I’d like to create, vastly and consistently exceeds my ability to actually create.

The standard advice is to narrow one’s focus. Choose one thing to focus on— especially if we’re talking about charging for a product. But even more generally, in podcasting, the standard advice is to choose one thing… one show… one format…

I’ve come to the conclusion that I am not that sort of creative. A while back I stood up a new “home” for myself on the Web at craigconstantine.com and as I was deciding what to put there, this occurred to me:

I create a ton of free, public stuff. Each of my current projects is its own rabbit hole to explore.

After decades of struggle against my own nature, I’ve given up trying to focus on just one thing. Instead, I’ve learned to relax—or at least, to be slightly more relaxed. When the creative energy is flowing, I channel it. And sometimes I simply pause.

That’s how I keep my podcasting sustainable. I create processes and move things along when I feel engaged and motivated. And sometimes I pause.

Many podcasters burn out. What’s a pace that actually works for you? How would your show change if you prioritized sustainability over growth?

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What would make podcasting easier and more enjoyable for you?

In the last year or so, it’s been making the time to just listen to podcasts.

When I started, I went through phases where I was consuming podcasts for particular reasons. Learning about how interviews are done. Learning about narrative structure. Learning what it takes to create highly-produced shows. (And probably more reasons that don’t occur to me now.)

Now, I make the time to listen just for the enjoyment. There are certainly many ways I can improve my podcasting, but I no longer need to be vigorously honing my craft. It can simply evolve at a leisurely pace, freeing me to simply enjoy the audio medium. That seems to feed back into my enjoyment of creating audio.

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What’s something podcasters tend to overcomplicate?

I’m in a continuous over-analysis loop. Some aspects of podcasting are harder than I feel they need to be. I try to imagine ways to make whatever-it-is easier. But it will never be that all of it is easy. Why would I do it, if it was all easy?

I think that’s my over-complication: I spend too much time trying to make things easier.

Do the work. Do more of the work. Do still more of the work.

It’s great to assess one’s work. But I need to not get lost in over-thinking. It’s vanishingly rare (for me, these days) that anything is actually “wrong” with the work. Don’t over think it.

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How do you personally evaluate whether your podcast is working for you?

There’s no correct answer to this question. The only important thing is that each of us takes the time to find our own answer. This is not a “set it and forget it” situation: You have to reconsider this question periodically too.

Yesterday I was talking with a podcaster who is in the middle of a significant pivot of their show. Why the pivot? It wasn’t working for them any more.

I’ve pivoted shows, started new shows, intentionally stopped publishing episodes of a show, and completely deleted shows from existence. Each time because there was a clear sign (often a sign I’d been in denial about) that the show was no longer working for me.

That’s what you have to figure out for yourself.

I did 1,400 episodes of Little Box of Quotes as a daily show. I had specific things I was practicing. When creating new episodes became a thing I started avoiding, I stopped. A year later, I’m thinking of resuming publishing the show, but my reasons for publishing it are now completely different.

I’ve tried two different show-formats for the Open + Curious podcast. Now in 2025, I’m scheduling guests for its 3rd season which will be in my signature style of conversation.

The Movers Mindset podcast hasn’t been the same format since day one. There’s been a bunch of experiments within that show. As I have new ideas, and new questions about what can a recorded conversation be, that’s where I’ve done most of my experimentation.

Even Podtalk has changed over time. What began as “the companion podcast to the Podcaster Community” (conversations with the community’s members) expanded to conversations with any independent podcast creator.

As I said: There’s no one, correct answer for everyone. There isn’t even one, correct answer for each of us!

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What’s a mistake you made early on that you had to unlearn?

No one gets everything right in their first few episodes (or even after 100 episodes). Looking back, what’s something you used to do—or believe—that you’ve completely changed your mind about?

~ Asked by the LLM(1)

By far my biggest mistake was chasing perfection.

It’s subtle when simply improving as one does more work, tips over into chasing perfection. Improvement is fine, but it’s not the reason why I’m making podcasts. I first had to figure out my reasons for podcasting, then it became easier to see when an improvement was fine, and when an improvement was an unnecessary detour. (Perfection, after all, can be hiding from the actual work.)

For me, an example of chasing perfection went like this…

In my initial recorded conversations, I first paid-per-minute for a human-done transcription. (It was 2017.) Then I printed the entire transcript. Then I reviewed the audio with the transcript as a guide, enabling me to keep track of the larger themes and story-arc in each conversation. Then I was annotating the transcript for various editing possibilities. Finally, I passed the editing off to another person (a paid, team member) that I was working with to create the show. Today, of course, this can all be done much quicker and with little (if any) actual cost.

Eventually, I realized that for what I’m trying to accomplish there’s no need to edit. So all that getting better editing, or doing it for less cost, turns out to be the wrong thing for me to be doing. Chasing improvement was hiding. Chasing perfection was an error.

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(1) I’m working with an LLM instance which has access to everything I’ve written about podcasting, and all the episodes I’ve published. It prompts me by asking me these questions.

What’s a piece of common podcasting advice you disagree with?

There’s a lot of conventional wisdom in podcasting—things like “You have to publish weekly” or “Shorter episodes are better.” But not all common advice applies to everyone. What’s something you’ve found doesn’t actually work or that people should rethink?

~ Asked by the LLM(1)

Don’t go alone.

I don’t think people do well trying to do their podcast entirely by themselves. I think this is really a point about creating art in general.

Yes, one definitely should do the work for the work’s sake. (What is referred to as autotelic.) Yes, don’t depend on external motivation and reward. But it is not easy to do that entirely alone.

The easy way is to find others who share your passion. You don’t need to directly collaborate on your work. But you absolutely will be happier if you have others who speak your jargon, do the thing, and face the same struggles.

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(1) I’m working with an LLM instance which has access to everything I’ve written about podcasting, and all the episodes I’ve published. It prompts me by asking me these questions.

What is one counterintuitive truth about podcasting that most people don’t realize?

Many podcasters start out assuming success looks like big audience numbers, sponsorships, or industry recognition. But in your experience, what’s something that actually matters way more than people think—or something people chase that turns out to be irrelevant?

~ Asked by the LLM(1)

All advice is useless until you first figure out why you are creating your podcast. There, that’s counterintuitive and contentious.

I’m not saying you must have a deeply considered, philosophical reason. But you must start with some reason for your podcasting. It can be any reason at all that you can imagine.

Because any useful advice must take your reason for podcasting into consideration. What’s the best mic? Should I publish on a schedule? Does the quality of the audio matter? What about show-length? …format? …social media? Even, what’s something that actually matters way more than people think? It depends.

All advice is going to be wrong if it doesn’t take your reasons into consideration. This applies to everything in life. Get up early? Stay up late? Avoid gluten? Read more? It depends.

Certainly you can change and refine your reasons. When you do that you can get real power from all that advice. If you get advice towards one course of action, but you don’t want to do that, then you need to dig into your reason, or you need to dig into that advice. One of them needs to be updated.

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(1) I’m working with an LLM instance which has access to everything I’ve written about podcasting, and all the episodes I’ve published. It prompts me by asking me these questions.

Consider: If you were starting a brand-new podcast today, what would you do differently?

With everything you’ve learned from running multiple shows, what are the biggest mistakes or inefficiencies you’d avoid if you were launching a new podcast from scratch? Would you approach production, audience growth, or personal mindset differently?

~ Asked by the LLM(1)

Picture me smiling and chuckling nervously because, for more than a year, I have been trying to restart one of my shows. Certainly a big part of my 2024 was reallocated for health reasons, but my attempted restart of the Open + Curious podcast has had many months available to me before, and since. Still, there’s no new show. It’s all about the mindset, for me. I have a too-grand vision of what it should be. I can’t stop seeing all the things it could possibly become, and fixating on getting everything right (my vision of what it should be) from launch day.

However, the best wisdom that I have here for others, is just a repackaging of Heraclitus’s “no one steps in the same river twice” (the flowing water implies the river is different, and the person is also different.)

If someone is actually starting their first show: Once you understand how to do a podcast (it takes perhaps 10 minutes to learn that?) then do not spend more time asking people about starting. That’s hiding from the work. Rather, start. The experience of the doing is what you are actually seeking.

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(1) I’m working with an LLM instance which has access to everything I’ve written about podcasting, and all the episodes I’ve published. It prompts me by asking me these questions.