Focus

Focus on what you do best →

Published May 14, 2020  ·  All posts on May 14

My suggestion? Let more qualified people or tools tackle the “stuff” that forces you to slow down, lose productivity, and create something less than what your clients deserve. Sure, it’s scary to think about how much it will cost to outsource … anything else that isn’t in your wheelhouse. But think about how much momentum and overall quality of work you lose whenever you let that fear take over. I say: focus on what you do best, outsource the rest, and be happily surprised when you see how much your business soars as a result.

~ Suzanne Scacca from, Focus on What You Do Best and Outsource the Rest

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This is just an awesome point. The article is set in the context of freelancers who build web sites. Strip off the context, and it’s still perfectly true.

But also, I’ve been searching for an excuse to link to A List Apart. It’s not at all obvious from their web site, but they’ve been doing what they do since 1998. It started as a mailing list that was being separated off from I-forget-what… it was to be a “a list apart.” Then they unassumingly began leading discussion and pioneering best-practices for 20+ years.

Also, they have a nice web site chock full of great reading and resources. If you think you have an interesting or challenging problem related to a web site—A List Apart probably covered that 10 years ago.

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Redefining our mission →

Published April 24, 2020  ·  All posts on Apr 24  ·  

Our assignment, like that of any new boss or coach, is to overhaul the organization (i.e., ourselves), strip it down to its basics, redefine its mission, its goals, its virtues and its vices. We have to fire every part of ourselves that can’t or won’t get onboard the new mission and we have to achieve buy-in from all the other parts that we have allowed to remain with the franchise.

~ Steven Pressfield from, Why the Raiders Suck

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This exercise always proves beneficial for me; systematically going through everything that I’m doing, my habits, my friends—everything. Take the time to assess, and in particular to consider: Knowing what I know today, if today I was offered this “opportunity” to allocate my time or resources, on this thing, would I take it? It’s a powerful way to work around our inherent tendency to fall for the sunk cost fallacy.

Here I have 500 books on my “read this” bookcase. Picking up one book, knowing all that I know today, would I read this book? Considering all that I know today, would I buy a TV, subscribe to Netflix, and arrange my living room in this fashion? …would I call it my sedentary entertainment room instead? Knowing what I know today, would I agree to have dinner or drinks with this person who I currently have labeled [in my mind] as a friend? How does each of these things move me forward?

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Diligence alone →

Published April 23, 2020  ·  All posts on Apr 23

Remarkable accomplishment requires a remarkable amount of focus; this much is clear. But focus without grounded direction is unlikely to hit the sweet spot.

~ Cal Newport from, Learn the Landscape Before Putting on Blinders

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I’ve come across this point/idea many times in my journey. It took me a long time to learn how to focus, but it’s proving more challenging to figure out what to focus on.

Diligence? Focus? Single-mindedness? …whatever you want to call it. I am able to get a lot done. But I find I’m always second-guessing myself after I’ve gotten a significant portion of the way through some project…

Today, more questions than answers I suppose.

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Creating value →

Published April 17, 2020  ·  All posts on Apr 17  ·  

Creating value is unrelated to busyness. When you find yourself — as I sometimes do — working long hours, day after day, reacting and e-mailing and hatching schemes, it’s useful to remember that you’re working more than some of the world’s most respected and impactful thinkers.

~ Cal Newport from, You’re Working too Hard to Make an Impact

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I often write about focus because it’s something I’m trying to improve. When I’ve lost focus, it’s a challenge to call myself back to the important things. But a better plan for improvement would be to not lose focus in the first place, or at least to not lose focus as often.

Recently I’ve been keeping in mind Viktor Frankl’s thought about there being a space between stimulus and response. I find that when I’m able to remember that space, I’m able to consciously decide when, and if, I should shift my focus.

For example, I sat down to write and a myriad of other thoughts arose. Instead of trying to ignore them or make them go away—don’t think of a pink elephant—I zoom in on each idea: I consider the sense of urgency; no, actually there’s nothing urgent about the action this thought is suggesting. I consider the sense of entitlement; no, actually there’s no reason that I should be congratulated or rewarded for this thought or what it’s suggesting I attempt to do. I consider the benefit to myself or others; no, actually this thought isn’t vastly better than the other ideas and projects I’m already working. Soon enough the thought moves along like a petulant child. I think, “let’s see, where was I? I had sat down to write.”

Externally, that whole process—even if I repeat it for multiple thoughts—looks very unlike busyness. It looks much like I’m sitting still. It looks like I’m gazing out the window. It even looks a bit like I’m focused on writing. In fact, I am still focused on writing.

It’s my choice: Is this the moment when I want to change where I’ve placed my focus? If not, then terrific, I’m still focused where I had chosen.

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Where you put your mind →

Published December 4, 2019  ·  All posts on Dec 4  ·  

There’s a hard-won lesson I learned about getting things off of my mind. If my mind is stuck on something I need to deal with that immediately. Sometimes I still make the mistake of just doing the whatever, to resolve the thing on my mind. But that’s my artificial urgency problem kicking in, and I continue working to avoid that. No, by ’deal with’ I mean simply: Figure out what it is that is making that thing stick in my mind, do the thinking required to figure out the next action, and capture it somewhere not in my mind.

What’s on your mind right now that you could write down/capture outside of your head which would then free your mind for having ideas, rather than using it to try to store ideas?

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