This was Seth Godin’s second appearance on Brian Koppelman’s show The Moment and captures a slightly less polished version of some of his usual messaging. It’s easier to see his path to really polished books like This is Marketing and The Practice.
I think we talked last time about watching the light go on for people. That is my mission. That is what I’ve been doing since I was 18 years old, that when I’m doing my best work, what I’m doing is engaging with someone and helping them see the world differently and let them do work that they care about. And sometimes you can do that with a book. And the magic of books used to be that millions of people would go to a store waiting for a light to be turned on. So it’s scaled. And it was a combination of solitary endeavor, but a community one as well. I do it in person with people I care about. But that doesn’t scale. So the question is, is there a way in this post book world to be able to create environments where people change.~ Seth Godin ~3:17 in the July 7, 2015 episode of The Moment with Brian Koppelman
Depending on where you normally listen, this episode might be hard to find. It’s more than 300 episodes back (7 years) in Koppelman’s The Moment podcast. I couldn’t find it on the main web site for the show. (I originally found it because I have a way of manually, human-reading RSS feeds, beginning from the first entry in a “drip” system.)
The link below is to a service from Overcast (the podcast player app) which will let you play it in your favorite web browser.