You know what the best thing about being an entrepreneur is? That you never have to experience self-doubt, the way people with normal day jobs do.
~ Hugh MacLeod
Ha. I was just kidding. Actually, as an entrepreneur, you have self-doubt coming out of your pores like cold sweat. And thatâs on a good day.
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A âlocal maximumâ is a nearby, tall hill. If you find youâre standing in a puddle and the water is rising, walking uphill is a great idea. This will lead you to a local maximum. âLocalâ means a maximum which you can find by simply heading âupâ from where you are.
Imagine you have a project under discussion. You and your team are thinking, talking and writing [and editing and erasing bits here and there] on the whiteboard as you capture the project you are imagining. Because you have some perspectiveâ because you can see the entire idea as itâs laid out on the board, you can probably find a maximum better than just a âlocalâ one. You can notice broad connections, and realize that (for example) if you do some extra bit of thatâs-not-obvious work, then these two far-apart pieces will give us this new feature. Hey! âŠthatâs better, and itâs not a simple improvementâthat is, itâs not simply directly up out of this rising puddle of water.
But itâs still a local maximum. Sure, itâs not the one immediately adjacent to the puddle. But itâs still a maximum in the context of whatâs on the board.
What happens if, after you are doneâ after youâve got the best solution you can imageâ What happens if you note the key features that are the âmust havesâ, and then you entirely erase the board. (This is a metaphor. If you do this for real, definitely take a photo before erasing!)
Now take your blank board and write in the things you identified as the key parts before you erased. Now build the thing again.
Did you get the exact same thing you had before? If not, what exactly is missing, or added, in the new version? Is this version better, or worse? What if youâre whiteboarding about something that you cannot reset and start overâ You can easily erase the whiteboard, but not the actual thing. Can you learn something from doing the âerase the whiteboardâ exercise that would enable you do something not normally obviousâŠ
âŠto head down the hill, off your current local maximum, to a hill you canât see from where you currently are. What if that other hill had all the current great stuffânot everything, but the great partsâand it had something else?
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