Every once in awhile, someone steps up and makes something better. Much better. When it happens, it’s up to us to stand up and notice it. Which means buying it and consuming it with the very same care that it was created with.
~ Seth Godin from, https://seths.blog/2018/01/why-we-dont-have-nice-things/
slip:4usewy2.
I love the sentiment. But I believe it’s actually a Catch-22.
If I create something better—as I believe I have with Movers Mindset—and no one is interested in buying it with the same care, that also means that—by definition—no one else values it the way I do. This leads to Seth’s often talked about “dip,” where one needs to push through the suck from the initial peak of the thrill of the great work, to the second peak of success.
Anyone care to guide me on navigating the dip? How long should I spend in the dip creating work which I think is great, but which no one else values? Face-to-face, people love the project, but yet, no one is interested. No one is buying in.
Constant struggle. Endless frustration. If I was able to stop doing the work, I’d have stopped long ago.
ɕ