Cinematic Portraiture … I try to make a picture that draws elements of a larger scene happening. For me it’s always that challenge of how do you come up with a picture that gets the essence of the person, but also does a little more.~ Sam Jones starting around 44:50, from https://www.richroll.com/podcast/how-to-cultivate-your-authentic-voice-with-sam-jones-rrp-126/
It’s different depending on the medium, but there are some things that are the same throughout. One of them is, you have to know or define your narrative because you’re always telling a story whether it’s in a single frame or in a two hour documentary. The first thing for me is to know what story I’m telling. With photographs it’s often, I read about the person, I start sketching ideas, and hopefully I can make up a story that I can tell that is true with that person. If it’s a music video, I’ll try to get what I want to say about the song; Whether it’s trying to be very literal or trying to be very opposite, I still have to know the story I want to tell. With doing Off Camera, it really is— You could talk to anyone for 100 hours and not get even close to their whole deal, so the idea is to try to pick the things you really want to look into and develop a little narrative.
Sam Jones is well-known for his Off-Camera project. Each “episode” is a photoshoot, documentary video, podcast and print magazine. This interview from 2015 on Rich Roll’s podcast covers a wide range of things related to being creative. This podcast episode is a true gem.