Aristotle talked about three kinds of work, whereas in our modern world we tend to emphasize only two. The first is theoretical work, for which the end goal is truth. The second is practical work, where the objective is action. But there is a third: It is poietical work. The philosopher Martin Heidegger described poiesis as a “bringing-forth.” This third type of work is the Essentialist way of approaching execution: An Essentialist produces more—brings forth more—by removing more instead of doing more.

~ Greg McKeown