There’s also a long list of advertisers who rely on this confusion to abdicate their ethical responsibility in terms of their money winding up in the pockets of bottom-dwelling grifters and bigots. The murkiness makes it easier to pretend it’s not happening, and it’s this accountability gap the group hopes to target~ Karl Bode from, https://www.techdirt.com/2022/06/14/nonprofit-takes-aim-at-fox-news-by-demystifying-ad-exchanges/
Caution: Depending on your viewpoint, that article will make you cheer, or will enrage you. What I want to focus on is, “murkiness” and I want to split a fine hair.
I believe there’s visibility, (in the sense that it is clear who is accountable for some speech [advertising is speech],) anonymity, and murkiness which obscures the dichotomy of visibility versus anonymity. My position is that murkiness is never a positive thing. The knowledge that something is being said with accountability, (who said it is clear,) versus with anonymity is critical for one to be able to evaluate some speech for oneself. That knowledge is removed when there’s murkiness.