This leads me to the point I wish above all to emphasize, namely, that when a person has reached a given stage of unsatisfactory use and functioning, his habit of ‘end-gaining’ will prove to be the impeding factor in his attempts to profit by any teaching method whatsoever. Ordinary teaching methods, in whatever sphere, cannot deal with this impeding factor, indeed, they tend actually to encourage ‘end-gaining.’ The instruction given to the golfer of our illustration to keep his eyes on the ball is typical of the kind of specific instruction given by teachers generally for the purpose of eradicating specific defects in their pupils, and, as we have seen in this case, this instruction was a stimulus to him to try harder than ever to gain his end, and so to misdirect his efforts worse than ever.
~ FM Alexander, The Use of the Self, pp66-67, 1932 (emphasis added)
I think there’s a lot more context necessary for that to make sense. One could go read the book; It’s small. But setting that aside for the moment.
Alexander raises the important point that what feels right may in fact be wrong. So the harder I try to do something correctly, by trying to do what feels right, the more likely I am to reinforce doing what is wrong. This starts to make more sense once I understood that the Brain is a Multi-layer Prediction Model. Once something is modeled incorrectly—when I move this way, it feels right—it’s going to be really difficult to change that model.