The filter bubble

Well, personalization is sort of privacy turned inside out: it’s not the problem of controlling what the world knows about you, it’s the problem of what you get to see of the world.

~ Eli Pariser

There are thousands — that’s not a typo — of companies which trade (buy, sell) data about users. We’ve reached a point where it is no longer possible to hide. You might also be interested in reading this: