Well, personalization is sort of privacy turned inside out: it’s not the problem of controlling what the world knows about you, it’s the problem of what you get to see of the world.
~ Eli Pariser from, https://www.brainpickings.org/2011/05/12/the-filter-bubble/
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There are thousands — that’s not a typo — of companies which trade (buy, sell) data about users. We’ve reached a point where it is no longer possible to hide. You might also be interested in reading this:
https://www.schneier.com/blog/archives/2018/03/facebook_and_ca.html
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