Confirmation bias

If you are thinking about buying a new car, you suddenly see people driving them all over the roads. If you just ended a long-time relationship, every song you hear seems to be written about love. If you are having a baby, you start to see them everywhere.

Confirmation bias is seeing the world through a filter, thinking selectively.

The examples above are a sort of passive version of the phenomenon. The real trouble begins when confirmation bias distorts your active pursuit of facts.

~ David McRaney, from Confirmation Bias

Selling Out

If you think you can buy your way to individuality, well, you are not so smart.

Since the 1940s, when capitalism and marketing married psychology and public relations, the market has been getting much better and more efficient at offering you something to purchase no matter your taste.

~ David McRaney, from Selling Out