Mastery, purpose, and autonomy

A highly influential book for me in designing Automattic was Daniel Pink’s Drive, where he eloquently introduces the three things that really matter in motivating people: mastery, purpose, and autonomy. Mastery is the urge to get better skills. Purpose is the desire to do something that has meaning, that’s bigger than yourself. These first two principles physically co-located companies can be great at. But the third, autonomy, is where even the best in-office company can never match a Level 4 or above distributed company.

~ Matt Mullenweg from,

I’ve read and listened to a bunch of stuff from Mullenweg and he’s consistently someone with his head on straight and his priorities—particularly those related to the many people working for his company—in order. If you just went, “Matt who?” definitely read that little post, and then, perhaps, dip into his podcast, Distributed. (Maybe try the episode, Automattic CEO Matt Mullenweg on building a fully distributed company, to get a good taste.)

Also, yes, more autonomy for everyone.


Making your ideas happen

Selling, I’ve grown to understand, is more urgent, more important, and, in its own sweet way, more beautiful than we realize. The ability to move others to exchange what they have for what we have is crucial to our survival and our happiness. It has helped our species evolve, lifted our living standards, and enhanced our daily lives. The capacity to sell isn’t some unnatural adaptation to the merciless world of commerce. It is part of who we are.

~ Daniel Pink

I believe in a very clear definition of “trade:” An exchange of value in which all parties are left better off; That is to say, trade is not zero-sum.

I believe it’s unnecessary to talk about “good” trade. That “good” is superfluous since any trade that isn’t “good” wouldn’t be trade. (It would be deception, cohersion, etc.)